Lee Yount, Jr.<br />Programmer Analyst<br />Catawba County Government<br />NC3C Conference<br />March, 30, 2011<br />Slide...
Today’s Topics<br />“The Big 4”<br />Informing vs. Interacting <br />Future Trends<br />
Time Out!<br />Objective: <br />Create a Team with no more than 5 People and no less than 3 people<br />Time: 57sec<br />
Time Out!<br />Objective: Name Your TeamTime: 30 sec.<br />
>500 Million Active Users<br />~130 Friends/User<br />>200 Million Active Users on Mobile  Device<br />Average User create...
Since 2008<br />2,300+ Fans/Likes<br />Events<br />News<br />Job Openings<br />Emergency Information<br />Twitter/YouTube/...
Time Out!<br />Objective: 5 Items to Post on Organization’s Facebook Page<br />Time: 5 min<br />
Since October 2008<br />@catawbacounty<br />485+ Followers<br />950+ Tweets<br />25+ Lists<br />News/Jobs/Events/etc.<br />
Since April 2009<br />@catcoem<br />535+ Followers<br />689+ Tweets<br />29+ Lists<br />Preparedness/Emergency Info.<br />
http://www.facebook.com/twitter<br />
Examples of Relevant Tweets<br />http://stevelundeberg.mvourtown.com/files/2010/03/fonzie.jpg<br />
http://www.aksysgames.com<br />Example of <br />not-so-relevant<br />Tweet<br />
Time Out!<br />Objective: 3 Tweets with hashtag #nc3c<br />Remember your max number of 140 characters <br />Time: 5 min<br />
Management Tools<br />
Hootsuite<br />
Since January 2009<br />85,000+ Views<br />3,298 Photos<br />26 Sets<br />News/Events/etc.<br />
SETS<br />UPLOADING<br />SHARING<br />MAP<br />uploadphoto@catawbacountync.gov<br />www.catawbacountync.gov/uploadphoto.as...
Time Out!<br />Objective:<br /> 2 Titles of Sets <br />What would be in those sets?<br />Time: 2 min<br />
Since May 2009<br />13,147 Views<br />78 Videos<br />30 Subscribers<br />
BRANDED CHANNEL<br />SHORT AND TO THE POINT<br />PRIVATE VS. PUBLIC<br />
YouTube Branded Channel Request for Government<br />Name of GovernmentWebsite URLYouTube UsernameAccount Email Address Cha...
Time Out!<br />Objective: 2 Video Ideas<br />Time: 2 min<br />
What is Foursquare?<br />
How to get started?<br />
Check in at the places you visit<br />
Find a TipLeave a Tip<br />
Time Out!<br />Objective: <br />2 Tips for venues in your area<br />Time: 2 min<br />
vs.<br />Public Information<br />Public Interaction<br />
vs.<br />Public Information<br />What is the difference?<br />Why is it important?<br />Time and Place for both?<br />Publ...
vs.<br />Public Information<br />Time Out!<br />Objective: <br />2 Informative Messages<br />2 Messages that invoke Intera...
Future Trends - Mobile<br />
QuickResponseCodes<br />
http://mashable.com/2010/07/13/calvin-klein-qr-code-billboard/<br />Quick Response Code<br />all the cool kids say:<br />Q...
How can QR Codes be used?<br />http://ecocomplex-biodiesel.blogspot.com/<br />http://www.catawbacountync.gov/depts/u&e/eco...
Where have you seen Quick Response Codes?<br />
Time Out!<br />Objective: <br />3 Places you could use a QRCWhat would be behind the QRC?<br />Time: 3 min<br />
Is your content answering the…<br />who<br />what<br />when<br />where<br />why<br />how<br />
Have an official voice<br />http://the-universality-of-cheese.blogspot.com/<br />
…or others will have one for you.<br />http://andersonreunion09.files.wordpress.com/2008/11/megaphone.jpg<br />
People are looking for the<br />correct information quickly…<br />Are you meeting the need?<br />http://fc02.deviantart.ne...
Thank You.<br />
Lee Yount, Jr.<br />Catawba County Government<br />828-465-7975<br />lyount@catawbacountync.gov<br />http://www.facebook.c...
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Social Media - Shock and Awe - NC3C Conference 3-30-2011

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Presentation from the NC3C Conference in Fayetteville, NC on 3-30-2011.

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Social Media - Shock and Awe - NC3C Conference 3-30-2011

  1. 1. Lee Yount, Jr.<br />Programmer Analyst<br />Catawba County Government<br />NC3C Conference<br />March, 30, 2011<br />Slide 1 of…this might take a while :-)<br />
  2. 2.
  3. 3. Today’s Topics<br />“The Big 4”<br />Informing vs. Interacting <br />Future Trends<br />
  4. 4. Time Out!<br />Objective: <br />Create a Team with no more than 5 People and no less than 3 people<br />Time: 57sec<br />
  5. 5. Time Out!<br />Objective: Name Your TeamTime: 30 sec.<br />
  6. 6.
  7. 7. >500 Million Active Users<br />~130 Friends/User<br />>200 Million Active Users on Mobile Device<br />Average User creates 90 pieces of content per month<br />
  8. 8. Since 2008<br />2,300+ Fans/Likes<br />Events<br />News<br />Job Openings<br />Emergency Information<br />Twitter/YouTube/FlickrIntegration<br />Parks & Library Pages<br />
  9. 9. Time Out!<br />Objective: 5 Items to Post on Organization’s Facebook Page<br />Time: 5 min<br />
  10. 10.
  11. 11.
  12. 12. Since October 2008<br />@catawbacounty<br />485+ Followers<br />950+ Tweets<br />25+ Lists<br />News/Jobs/Events/etc.<br />
  13. 13. Since April 2009<br />@catcoem<br />535+ Followers<br />689+ Tweets<br />29+ Lists<br />Preparedness/Emergency Info.<br />
  14. 14. http://www.facebook.com/twitter<br />
  15. 15. Examples of Relevant Tweets<br />http://stevelundeberg.mvourtown.com/files/2010/03/fonzie.jpg<br />
  16. 16. http://www.aksysgames.com<br />Example of <br />not-so-relevant<br />Tweet<br />
  17. 17. Time Out!<br />Objective: 3 Tweets with hashtag #nc3c<br />Remember your max number of 140 characters <br />Time: 5 min<br />
  18. 18. Management Tools<br />
  19. 19. Hootsuite<br />
  20. 20.
  21. 21. Since January 2009<br />85,000+ Views<br />3,298 Photos<br />26 Sets<br />News/Events/etc.<br />
  22. 22. SETS<br />UPLOADING<br />SHARING<br />MAP<br />uploadphoto@catawbacountync.gov<br />www.catawbacountync.gov/uploadphoto.asp<br />
  23. 23.
  24. 24.
  25. 25.
  26. 26.
  27. 27. Time Out!<br />Objective:<br /> 2 Titles of Sets <br />What would be in those sets?<br />Time: 2 min<br />
  28. 28.
  29. 29. Since May 2009<br />13,147 Views<br />78 Videos<br />30 Subscribers<br />
  30. 30. BRANDED CHANNEL<br />SHORT AND TO THE POINT<br />PRIVATE VS. PUBLIC<br />
  31. 31. YouTube Branded Channel Request for Government<br />Name of GovernmentWebsite URLYouTube UsernameAccount Email Address Channel Plans<br />government@youtube.com<br />
  32. 32. Time Out!<br />Objective: 2 Video Ideas<br />Time: 2 min<br />
  33. 33.
  34. 34. What is Foursquare?<br />
  35. 35. How to get started?<br />
  36. 36.
  37. 37. Check in at the places you visit<br />
  38. 38. Find a TipLeave a Tip<br />
  39. 39.
  40. 40. Time Out!<br />Objective: <br />2 Tips for venues in your area<br />Time: 2 min<br />
  41. 41. vs.<br />Public Information<br />Public Interaction<br />
  42. 42. vs.<br />Public Information<br />What is the difference?<br />Why is it important?<br />Time and Place for both?<br />Public Interaction<br />
  43. 43. vs.<br />Public Information<br />Time Out!<br />Objective: <br />2 Informative Messages<br />2 Messages that invoke Interaction<br />Time: 5:27 min.<br />Public Interaction<br />
  44. 44. Future Trends - Mobile<br />
  45. 45. QuickResponseCodes<br />
  46. 46. http://mashable.com/2010/07/13/calvin-klein-qr-code-billboard/<br />Quick Response Code<br />all the cool kids say:<br />QR Code<br />Or<br />QRC<br />http://mashable.com/2010/06/10/internet-week-qr-codes/<br />
  47. 47.
  48. 48. How can QR Codes be used?<br />http://ecocomplex-biodiesel.blogspot.com/<br />http://www.catawbacountync.gov/depts/u&e/ecocomplex.asp<br />Flickr: By Lee Yount<br />
  49. 49.
  50. 50.
  51. 51. Where have you seen Quick Response Codes?<br />
  52. 52. Time Out!<br />Objective: <br />3 Places you could use a QRCWhat would be behind the QRC?<br />Time: 3 min<br />
  53. 53. Is your content answering the…<br />who<br />what<br />when<br />where<br />why<br />how<br />
  54. 54. Have an official voice<br />http://the-universality-of-cheese.blogspot.com/<br />
  55. 55. …or others will have one for you.<br />http://andersonreunion09.files.wordpress.com/2008/11/megaphone.jpg<br />
  56. 56. People are looking for the<br />correct information quickly…<br />Are you meeting the need?<br />http://fc02.deviantart.net/fs22/f/2007/330/3/7/waiting_for_the_subway_by_fabiK.jpg<br />
  57. 57. Thank You.<br />
  58. 58. Lee Yount, Jr.<br />Catawba County Government<br />828-465-7975<br />lyount@catawbacountync.gov<br />http://www.facebook.com/leeyount<br />http://www.twitter.com/leeyount<br />http://www.leeyount.com<br />

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