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Leveraging Social Networks - LIT Presentation

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Presentation given to the Leaders In Training (LIT) group about leveraging social media. This presentation was given on 2-18-2010.

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Leveraging Social Networks - LIT Presentation

  1. 1. Leveraging Social Networks <br />Lee Yount, Jr.<br />Catawba County Government<br />
  2. 2.
  3. 3. How Catawba County <br />Uses Social Media<br />
  4. 4. RSS FEEDSa real time saver! <br />
  5. 5.
  6. 6. ASP/XML<br />
  7. 7.
  8. 8. WHAT ARE YOU DOING?<br />WHAT ARE THEY DOING?<br />
  9. 9. WHAT ARE THEY DOING?<br />SAYING?<br />
  10. 10. USA: 1,294,797NC: 35,704Top 5 Cities in NC: Charlotte: 7,841Raleigh: 6,384Durham: 1,912Asheville: 1,893Greensboro: 1,824<br />
  11. 11.
  12. 12. NORTHCAROLINA ONTWITTER<br />NC FILM OFFICE <br />OFFICE OF THE GOVERNOR <br />OFFICE OF ENVIRONMENTAL EDUCATION <br />NC WINE & GRAPE COUNCIL <br />NCLGISA<br />STATE HIGHWAY PATROL <br />CLEAN WATER MANAGEMENT TRUST FUND<br />NC MUSEUM OF NATURAL SCIENCE <br />DEPARTMENT OF CORRECTION <br />DIVISION OF POLLUTION PREVENTION <br />AND ENVIRONMENTAL ASSISTANCE <br />
  13. 13. CONNECTING<br />STATUS<br />PHOTOS<br />TAGS<br />VIDEOS<br />FRIENDS<br />EVENTS<br />LINKS<br />PAGES VS. GROUPS<br />FREE<br />
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  15. 15.
  16. 16.
  17. 17. Top 10 Federal Agencies<br />White House: 327,592Marine Corps: 83,144<br />Army: 49,416<br />CDC: 21,257<br />State Department: 16,386<br />NASA: 7,768<br />NASA JPL: 6,536 (Jet Propulsion Lab)<br />Library of Congress: 6,520<br />Air Force: 3,011<br />EPA: 2,608<br />As of: Sep 14, 2009<br />
  18. 18. NORTHCAROLINA ONFACEBOOK<br />NC Aquariums <br />NC Film Office <br />Department of Transportation <br />JobsNOW <br />NC Museum of Natural Science <br />NC Tourism Office <br />Office of the Governor <br />Clean Water Management Trust Fund <br />NC Wine and Grape Council <br />Division of Pollution Prevention and Environmental Assistance - RE3.org <br />Department of Cultural Resources <br />N.C. Stormwater (Division of Water Quality) <br />NC Commission on Volunteerism and Community Service <br />
  19. 19. PHOTOS<br />SHOW US YOUR...<br />VIDEOS<br />
  20. 20.
  21. 21. SETS<br />UPLOADING<br />SHARING<br />MAP<br />uploadphoto@catawbacountync.gov<br />www.catawbacountync.gov/uploadphoto.asp<br />
  22. 22. BRANDED CHANNEL<br />SHORT AND TO THE POINT<br />PRIVATE VS. PUBLIC<br />
  23. 23. DISCUSSION<br /><ul><li>WHO IS YOUR TARGET?
  24. 24. ELECTRONIC VS PRINT
  25. 25. TRUST
  26. 26. WHAT TOOLS ARE YOU USING?
  27. 27. MARKETING</li></li></ul><li>Thank You!<br />Lee Yount, Jr.<br />Catawba County Government<br />828-465-7975<br />lyount@catawbacountync.gov<br />http://www.facebook.com/leeyount<br />http://www.twitter.com/leeyount<br />http://www.leeyount.com<br />

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