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Google And Search Engines


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Google And Search Engines

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Google And Search Engines

  1. 1. Motto: “Don’t Be Evil”
  2. 2. FOUNDERS MISSION "To organize the world’s information and make it universally accessible and useful." LARRY PAGE & SERGEY BRIN
  3. 3. Originally the search engine used the Stanford website with the domain The domain was registered on September 15, 1997
  4. 4. Growth  In February 2003, Google acquired Pyra Labs, owner of Blogger  On September 28, 2005, Google announced a long-term research partnership with NASA  On January 17, 2006, Google announced that it had purchased the radio advertising company dMarc On October 9, 2006, Google announced that it would buy the popular online video site YouTube Criticism of Google  Intellectual property  Internet privacy  Censorship
  5. 5. SERVICES
  6. 6. EQUIPMENTS In 1998 Co-founders Larry Page and Sergey Brin used Stanford equipment and donated machines to run Google's search engine duties:-  Two 300-megahertz (MHz) Dual Pentium II servers with 512 megabytes (MB) of memory  A four-processor F50 IBM RS6000 computer with 512 MB of memory  A dual-processor Sun Ultra II computer with 256 MB of memory  Several hard drives ranging from 4 to 9 gigabytes (GB) for a total of more than 350 GB of storage space
  7. 7. SERVERS Google uses servers for different tasks.  Web servers receive and process user queries, sending the request on to the next appropriate server.  Index servers store Google's indexes and search results.  Document servers to store search summaries, user information, gmail and Google Docs files.  Ad servers store the advertisements Google displays on search pages. 1997
  8. 8. 1999 2000 2001 CURRENT
  9. 9. What Is Internet Search Engine ? & How Internet Search Engine Works ?
  10. 10. Internet search engines are special sites on the Web that are designed to help people find information stored on other sites.
  11. 11. Basic Tasks Of Search Engines:-  They search the Internet -- or select pieces of the Internet -- based on important words.  They keep an index of the words they find, and where they find them.  They allow users to look for words or combinations of words found in that index. Google Spider Notes:-  The words within the page  Where the words were found
  12. 12. Two key components involved in making the gathered data accessible to users: The information stored with the data The method by which the information is indexed The Boolean operators most often seen are: o AND o OR o NOT o FOLLOWED BY o NEAR o Quotation Marks
  13. 13. SEARCH ENGINE OPTIMIZATION SEO is a collection of techniques a webmaster can use to improve his or her site's SERP position. APPROACHES The White Hat approach The Black Hat approach • Keywords is in the title • Keyword stuffing • Keywords is in headers • Redirect • Keywords throughout the • Selling and farming links Web page • Page stuffing • Link exchanges
  14. 14. THANK YOU ALL Alan Leewllyn Bivera