Mon Am Session1 Updated

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Mon Am Session1 Updated

  1. 1. Communication enabler: Creating dialogue with technology The value of talking to your customers + Product Development Industry examples What could go wrong…. © Dillon Lee – Temasek Polytechnic 2009
  2. 2. How do you solicit REAL feedback? © Dillon Lee – Temasek Polytechnic 2009
  3. 3. Source : pleaseenjoy.com © Dillon Lee – Temasek Polytechnic 2009
  4. 4. Conversations are becoming increasing distributed… © Dillon Lee – Temasek Polytechnic 2009
  5. 5. >75,000 employees globally 2 nd largest computer –sales globally as a brand Diversified (PC, laptop, servers, software, switches) © Dillon Lee – Temasek Polytechnic 2009
  6. 6. © Dillon Lee – Temasek Polytechnic 2009
  7. 7. “ Interacting directly with customers, through blogs and other online venues, can have two payoffs for a company. One, it is a market research tool ; you can tap into your customers and find out what their concerns and objectives are. Two, you can profile your company as one that is working with customers, not just one that is only trying to influence their purchasing decisions." Prof Christopher Van den Bulte, Wharton © Dillon Lee – Temasek Polytechnic 2009
  8. 8. Dell’s CEO: Michael Dell © Dillon Lee – Temasek Polytechnic 2009
  9. 9. Vida Killian, Manager IDEASTORM EmployeeSTORM © Dillon Lee – Temasek Polytechnic 2009
  10. 10. Ideastorm: Intro © Dillon Lee – Temasek Polytechnic 2009
  11. 11. http://www.ideastorm.com/ http://studiodell.com/ © Dillon Lee – Temasek Polytechnic 2009
  12. 12. www.facebook.com/dellsocialmedia Social Media Guide for Small Businesses © Dillon Lee – Temasek Polytechnic 2009
  13. 13. Dell Swarm © Dillon Lee – Temasek Polytechnic 2009
  14. 14. Image/Video/Audio Sharing Social Networking Publishing Microblogs Collaborative Tools © Dillon Lee – Temasek Polytechnic 2009 http://blogs.starbucks.com http://mystarbucksidea.force.com/
  15. 15. Publishing Collaborative Tools © Dillon Lee – Temasek Polytechnic 2009 http://blogs.starbucks.com http://mystarbucksidea.force.com/
  16. 16. >388,000 employees globally Most profitable IT company globally Sells hardware & software © Dillon Lee – Temasek Polytechnic 2009
  17. 17. <ul><li>Key findings </li></ul><ul><li>Employees use the internal social network to get to know colleagues better on a personal level and to check out new people.  </li></ul><ul><li>Employees use Beehive to connect with people they don't know. On Facebook, people connect with &quot;friends&quot; they already know or may have met. </li></ul><ul><li>Employees use the internal social network to find out about career opportunities.    </li></ul><ul><li>Employees use the network to get other people interested in their ideas and projects. </li></ul>© Dillon Lee – Temasek Polytechnic 2009
  18. 18. <ul><li>What about the company? </li></ul><ul><li>Employees who are more actively engaged care more about the company </li></ul><ul><li>More willing to contribute to the company </li></ul><ul><li>More willing to meet new people & expand their network </li></ul><ul><li>Easier for employees to access expertise </li></ul>© Dillon Lee – Temasek Polytechnic 2009
  19. 19. Things do not always go right… April 2009 © Dillon Lee – Temasek Polytechnic 2009
  20. 20. <ul><li>“ The videos were wrong.  </li></ul><ul><li>You were right to tell us so, and we’re sorry.” </li></ul><ul><li>Katie Malone, Dir of Communications </li></ul><ul><li>Langham Palace, HK </li></ul>© Dillon Lee – Temasek Polytechnic 2009
  21. 21. © Dillon Lee – Temasek Polytechnic 2009
  22. 22. © Dillon Lee – Temasek Polytechnic 2009
  23. 23. Cheap Awful Average Bad Bland Crap Disgusting Flavorless © Dillon Lee – Temasek Polytechnic 2009
  24. 24. Group Activity… <ul><li>Choose an area from the following: </li></ul><ul><li>Bedroom </li></ul><ul><li>Living room </li></ul><ul><li>Kitchen </li></ul><ul><li>Bathroom </li></ul><ul><li>Garage </li></ul>Your group is a new company that is looking to sell & market your space. © Dillon Lee – Temasek Polytechnic 2009
  25. 25. Group Activity…. <ul><li>Parameters </li></ul><ul><li>Group size 4 pax </li></ul><ul><li>May use any marketing medium/media </li></ul><ul><li>Reasonable & realistic budget => Maximise budget $ </li></ul><ul><li>Primary objective is to create awareness of offering & company. Secondary objective is to sell, sell, sell! </li></ul>© Dillon Lee – Temasek Polytechnic 2009

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