Blogging & Online Visibility

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Presentation at #BlogCamp London at TalkTalk Customer Experience Centre

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Blogging & Online Visibility

  1. 1. Blogging & Online VisibilityThe official Twitter hashtag for the event is #BlogCamp - please use when tweeting @LeeSmallwood
  2. 2. o Content & SEO ...... using keywords • What is SEO? • off-page • on-page • ...today is about on-page
  3. 3. o Content & SEO ...... using keywords • the right words - what are your readers searching for? • google keyword tool, trends, search insights, • where to put them • meta description • title, h1,
  4. 4. o Content & SEO ...... using keywords
  5. 5. o Content & SEO ...... using keywords
  6. 6. o Content & SEO ...... using keywords
  7. 7. o Content & SEO ...... using keywords
  8. 8. o What Makes a Good Headline • If you have a lot of readers - you can be a little cryptic - and still get traffic • If you don’t, important to ensure the keyword is in the headline - so it can help with visibility • <KEYword Phrase> : A Title Goes Here
  9. 9. o Images & SEO • See images as another doorway to your site: Google image search • Rename images with Keyword in filename • Use original images - where possible (generates more links) • Use ‘Alt text’ to describe picture
  10. 10. o Categories vs. Tags • Categories v important over time - will help you rank for ‘short tail keyword phrases’ • e.g. Parenting
  11. 11. o Categories vs. Tags
  12. 12. o Categories vs. Tags • Phrase is v generic • Should be broken up into more relevant topics that you write about • parenting/teenagers • parenting/terrible-twos
  13. 13. Driving Traffic to a Blog• Using Twitter • Don’t use full sentences in tweet. Finish with ‘...’ 23% increase in click through • Capitilise Each First Letter: it stands out more
  14. 14. o Commenting on Other People’s Blogs • Why? • 1. The person is likely to write a comment on your blog • 2. More comments - increase search result position • 3. Their readers are likely to ‘take a look’ at your blog - but comment needs to add value: not ‘Really nice blog’... etc etc
  15. 15. Integration• Tweetmeme (Retweet button) all links from there are ‘dofollow’• After a ‘site visit’ this is the next lowest level of engagement
  16. 16. Integration• Facebook: Create a fanpage... • Number of ‘likes’ are having an impact on search - and is the next lowest level of engagement
  17. 17. Integration• YouTube: Create a channel • Number of Views, Likes, Faves, Ratings really impacts search results - in google as well as YouTube
  18. 18. Blogging & Online VisibilityThe official Twitter hashtag for the event is #BlogCamp @LeeSmallwood

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