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THE PROBLEM 
VISITORS TO GENOCIDE 
MUSEUMS EMERGE 
INFORMED, BUT 
EMOTIONALLY 
INCAPACITATED. 
NARRATIVE JOURNEY EMOTIONAL...
PAIN REFLECTION HOPE ACTION 
THE CURVE CAN THUS 
CHANGE GREATLY FROM 
PERSON TO PERSON. FOR 
THIS REASON THE INZOVU 
CURVE...
THE SOLUTION 
GENOCIDE MUSEUMS PROVIDE 
OPPORTUNITIES FOR REFLECTION, 
EPIPHANY, AND ACTIVATION; 
CONVERTING EMPATHY INTO ...
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Inzovu Curve Posters

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The Inzovu Curve maps the prototypical journey of a person going through a transformative experience. The Curve was developed by a team of designers from UX for Good Annual Challenge 2014 in Kigali and London. http://www.uxforgood.com/project/2014-kigali-london/

UX for Good is an effort to push design as far as it can go: past forms, interactions and experiences to complex human systems, and beyond attractive, effective and elegant to deeply impactful. UX for Good is out to set the edge, so non-practitioners can see the full potential of design and practitioners can do the most meaningful work of their careers.

The centerpiece of UX for Good is the Annual Challenge, launched in 2011 by Jason Ulaszek of Manifest Digital and Jeff Leitner of Insight Labs. Each year, a handful of top user experience designers from around the world are brought together to conceptualize and develop novel interventions that help solve complex, social challenges.

Beginning in 2014, UX for Good will expand to include public workshops, a service design practice and an incubator, in which interventions conceptualized during annual challenges can be more fully developed and brought to market.

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Inzovu Curve Posters

  1. 1. THE PROBLEM VISITORS TO GENOCIDE MUSEUMS EMERGE INFORMED, BUT EMOTIONALLY INCAPACITATED. NARRATIVE JOURNEY EMOTIONAL JOURNEY COMPROMISE They are emotionally compromised, yet maintain an extreme desire to prevent future atrocities. HOPELESSNESS Their desire for action is met with a competing feeling of hoplessness. “What could I possibly do to make a difference?” THE EVENT Perhaps the most emotionally taxing part of any holocaust museum are the images, artifacts, and personal accounts that document the event. These stories generally leave the visitor in a state of shock, disbelief, and emotionally compromised. IMMEDIATE RESPONSE Most museumes contain illustrations of the immediate response to the event - either within the population or from the international community. They often fail to portray the recovery as a continuing effort that visitors can participate in. THEY ARE ILL-PREPARED AND EVEN UNMOTIVATED FOR POSITIVE ACTION; THE WINDOW OF ACTIVATION FADES AWAY. CAN WE HELP THEM REFLECT ON THEIR EXPERIENCES AND CONVERT THE EMOTIONAL EXTREMES INTO POSITIVE ACTION? UX FOR GOOD | 2014 | www.uxforgood.com ? Many holocaust museums serve as beacons of awareness; The “How the event came to be”. While this initally serves the affected population, the storyline fails to help visitors contextualize markers of pending atrocity in their daily lives. They feel lost - incapable of understanding how “no one saw the signs” - yet find it difficult to identify these patterns within their daily lives. AWARNESS DISBELIEF ? ?
  2. 2. PAIN REFLECTION HOPE ACTION THE CURVE CAN THUS CHANGE GREATLY FROM PERSON TO PERSON. FOR THIS REASON THE INZOVU CURVE CAN IN REALITY BE DRAWN IN DIFFERENT WAYS, REPRESENTING THIS VARIABILITY. INZOVU CURVE THE INZOVU CURVE MAPS THE PROTOTYPICAL JOURNEY OF A PERSON GOING THROUGH A TRANSFORMATIVE EXPERIENCE Compassion Empathy Compassionate Action A genocide memorial, and in general any educational activity related to a genocide, is meant to trigger a profound personal reaction. This is a moment of suffering and creates a strong emotional connection to what happened. Different people react in different ways, it’s important to build an experience that is not overwhelming for the people too sensible, but at the same time not too light, because other people might require a more intense and prolonged experience. This moment should happen multiple times during the experience itself. It’s meant as a way to decompress for sensible people, and a space to think for everyone. Giving individuals moments to reflect is important, and such empty, neutral and open moments must be crafted with the same care as other parts of the experience are. While genocides are terrible events, there are always heroes that shine through. These people are often highly relatable because are normal people that save lives or do positive acts. It’s hope for the humanity. There’s also another kind of hope that instead is triggered by acceptance, rebirth, reconciliation and reconstruction. It’s hope for the future. Moments crafted for hope reverse the pain and reflection depth and are meant to shift the emotional response and to inspire action. While it’s difficult to generate action in each and every person, this moment is made possible by the ones before. In a sense, the pain prepares the seeds that then reflection is able to turn to something positive, while hope gives examples to follow and show how others acted positively. Exhibitions that show photos, tells heart-wrenching testimonies, videos, stories, are all moments meant to trigger emotional response. This curve represents a deep empathy dive with multiple stages of reflection, followed by an uplift shift to compassion. This curve represents the experience of a sensible person, that resonates quickly with the feellings, and thus, has a more difficult time coming out. People trained in compassion might even entirely avoid the empathy resonance part and shift immediately to compassion. An empty room, a walking moment between two different activities, an exercise to note down one own’s thoughts are all moments of reflection. The courage of great heroes that saved lives, but also the stories of individuals that did small gestures of change and reconciliation, all bring hope for the future. Big successes of entrepreneur that creates entire companies and daily actions of individuals that build a better world all show the actions that every individual can take. DIFFERENT PEOPLE, DIFFERENT CURVES UX FOR GOOD | 2014 | www.uxforgood.com
  3. 3. THE SOLUTION GENOCIDE MUSEUMS PROVIDE OPPORTUNITIES FOR REFLECTION, EPIPHANY, AND ACTIVATION; CONVERTING EMPATHY INTO COMPASSIONATE ACTION. NARRATIVE JOURNEY EMOTIONAL JOURNEY AWARNESS “How the event came to be”. This stage documents the sequence of events that led to the event. It allows the affected population to “look back”. They feel lost - incapable of understanding how “no one saw the signs” - yet find it difficult to identify these patterns within their daily lives. 1ST REFLECTION CONTEXTUALIZATION Users are given the opportunity to connect “precursor moments” to events happening in their daily lives. THE POINT OF COMPROMISE TRIGGERS & PAUSES Some users will arrive to the point of activiation during this stage while others will need a break. Include appropriate elements throughout each moment of reflection. HOPE POSSIBLITY COMPASSIONATE ACTION A CALL TO ACTION & PERSONAL CONNECTION Guidance on reflection is provided. DISBELIEF ! THE EVENT The images, artifacts, and personal accounts that document the event. This includes some documentation of the immediate response (local, global, etc..) MULTIPLE REFLECTIONS ARE MIXED INTO THE EVENT The images, artifacts, and personal accounts that document the event. This includes some documentation of the immediate response (local, global, etc..) PROVOCATION & EXEMPLARY ACTIONS FINAL REFLECTION ! ! ! Users are brought to the point of emotional compromise, but never broken. The experience provides points of reflection & self pacing. REFLECTION RECONCILIATION & RECOVERY At the bottom of their emotional journey, they engage with stories of strength, compassion, forgiveness and reconcilation. They hear and see other’s recovery. Users engage with a variety of activists and humanitarian stories. They are able to question methods & explore their own capacity for action. Users are invigoriated with empathy and the sense that anything is possible. They feel capable of making an impact and have immediate / aspirational actions. UX FOR GOOD | 2014 | www.uxforgood.com

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