Today, business is digital. That makes content critical. Content now represents nearly a third of marketing budgets alone (Content Marketing Institute), and that proportion will only increase. Content is also the substance of most digital media products.
So, you might have enjoyed some success with implementing a content strategy for a single product, website, or campaign. Now, how do you repeat that success, especially at a midsize or enterprise company? How do you make your content strategy scale? It's a question that often brings up many more questions for large organizations.
The good news is you're not alone, so answers are emerging. This session for WebVisions in Chicago covered the 3 Es you need to know as you scale your content efforts: engineering, evaluation, and empowerment.