Oreos are great. Milk is great. Together, however, they become something more - a magical dunking-and-snacking experience. In a similar way, the discipline of content strategy is valuable, and the discipline of content engineering is valuable. When those disciplines work hand-in-hand, however, the result is a content experience that seems magical to your users. Presented for Confab Central, Colleen Jones and Philip Wisniewski shed light on 5 opportunities to create content magic by applying these 2 disciplines.