Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

How to Become a Jedi Master of Marketing: The Content Force


Published on

Colleen Jones kicks off a content marketing event hosted by Technology Association of Georgia by answering the key question "Why content marketing, and why now?"

Published in: Business, Technology
  • Love the Stars Wars theme of this presentation!
    Are you sure you want to  Yes  No
    Your message goes here

How to Become a Jedi Master of Marketing: The Content Force

  1. 1. Colleen Jones, Principal @leenjones HOW TO BE A JEDI MASTER OF MARKETING Learn the Ways of the Content Force Colleen Jones, Principal @leenjones
  2. 2. 90% of HP sales come from online content. Gilbane Conference
  3. 3. Today, your prospects are more likely to encounter an ewok than click on a banner ad.
  4. 4. Why? Mobile + Social = Constant Content Demand Your Prospects Nurture Themselves into Leads with Content
  5. 5. Businesses invested nearly $18 billionin content marketing in 2013. - Custom Content Council Dell, The Coca-Cola Company, Equifax, IHG, Cerner Corporation and other leading companies are implementing content strategyfor B2B and B2C marketing, service, and support content. CONTENT IS THE #1even over social media, email, and other trends. - eMarketer PRIORITY OF CLIENT-SIDE MARKETERS 80% anticipate a moderate or aggressive shift in spending toward content marketing as the industry continues to thrive. - Custom Content Council OF MARKETERS Content investments by B2B + B2C companies now account for 1/3- Content Marketing Institute OF MARKETING BUDGETS
  6. 6. How do you become a Jedi Master?