Pure michigan digital strategy

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  • The eMarketer report, “Worldwide Social Network Users: 2013 Forecast and Comparative Estimates,” has revealed that almost one in four people across the globe will be intosocial networking by 2013. Worldwide the social network users have risen up to 18 % from 1.47 billion in 2012 to 1.73 billion in 2013. It is estimated that total global social network audience will be 2.55 billion by 2017.
  • Michigan local residents, national, regional and international tourists.  
  • Digital tools:For the message broadcast of Pure Michigan, following digital tools will be used;  A.    Social Media 1-      Facebook 2-      Twitter 3-      YouTube 4-      Foursquare 5-      Blog 6-      Website 7-      Pinterest 8- FlickrB.     Social Networking Service like Instagram C.    Digital apps like Vine D.    GoogleAdWords
  • Pure michigan digital strategy

    1. 1. Pure Michigan’s Digital Strategy Presented by: Leena Maqsood
    2. 2. Michigan is UNIQUE in offering something to every age group
    3. 3. $ 10.3 Million 1st Aug. 2013 – 31st July. 2014

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