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Your Web Site Is a Party Waiting to Happen Lee LeFever Principal, Common Craft
Community Opportunity
Changing  Perceptions Improved  Tools New Opportunities
 
Communities and Parties Are Similar
 
Your Party Needs A Reason To Be
 
Purpose is Absolutely Necessary Serve a Need, Address a Problem Set Goals and Share Progress Identify What’s Related
Your Party Needs Planning
Planning: Preparation for Scale Simple and Flexible Personas: Specific Types of People Prepare for Evolution
Your Party Needs a Place
No One Wants a Ghost Town
Match Environment to Community Cozy is Good - Start Small and Build to Needs Match Purpose to Environment Keep it Clean – No Broken Windows
Your Party Needs a Host
 
Have a Host or Community Manager Accountability and Direction “ Middleman” Between Community and Business Works with Designers and Developers
Your Party Needs Rules
 
Your Community Needs Guidelines Terms of Service – Needed, But Different Helps with Enforcement  Provides Common Foundation Must Be Clear (fun helps too!)
Your Party Needs A Bouncer
Beware the Trolls  - They Are Toxic
Bounce Trolls and Spammers with Care Best Policy For Trolls: Ignore Them Direct Contact Can Help Resolution Enable Your Community to Help Consider a Forum For Selling or Flaming
Your Party Needs An Invitation
 
 
 
Members Invite Members Let Them Take Community With Them Be Explicit About Inviting Friends Consider APIs for New Directions
Your Party Needs Introductions
 
 
Member Profiles are Key  Learn from Social Networking Member Matching (tags?) Enable Customization
Your Party Needs Time To Develop
Communities Take Time  Focus on Who IS There Make Decisions Based on Feedback
Your Party Needs An Event
 
 
Bring People Together For a Bit Think Offline Too Invite a Special Guest Contests, Giveaways
Your Party Needs People To Pitch-In
 
 
Mobilize Your Community Share Your Needs, Problems, Thoughts Make Helping Easy and Fun They Want to Help!
Your Party Needs Multiple Ways to Participate
 
 
Move Beyond Discussion Offer a “Gateway Drug”  Blog? Wiki?  Ratings, Votes, Survey, Poll Social Networking – Friends and Groups
Your Party Needs Variety
People are Different – Express It Give Charter Members Special Badges Give New Members a Special Place Match up New and Old
Most Important Ingredient: You
Toby M : http://www.flickr.com/photos/48089670@N00/344310907/ Zach Klein: http://www.flickr.com/photos/zachklein/37391709/ SPR Bert: http://www.flickr.com/photos/superbert/111793054/ Tracy Hunter: http://www.flickr.com/photos/tracyhunter/140042679/ VanessaPR: http://www.flickr.com/photos/lilcrabbygal/347532016/ Cozy: http://www.flickr.com/photos/cozy/318236097/ Basheem: http://www.flickr.com/photos/bastian/235701826/ Powerbooktrance: http://www.flickr.com/photos/powerbooktrance/235607744/ Russelljsmith: http://www.flickr.com/photos/russelljsmith/9486459/ Glasgows: http://www.flickr.com/photos/glasgows/342067353/ Psychedelys: http://www.flickr.com/photos/psychedelys/129472964/ Dervish: http://www.flickr.com/photos/dirvish/6937128/ Glynnis: http://www.flickr.com/photos/glynnis/135603867/ Mdumloa98: http://www.flickr.com/photos/mdumlao98/121045851/ Caitlinburke: http://www.flickr.com/photos/caitlinburke/101973007/ Franky Baby: http://www.flickr.com/photos/frankybaby/391024654/ Molly Cakes: http://www.flickr.com/photos/mollycakes/222385914/ Thanks!
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Online Community As Party

  • 1. Your Web Site Is a Party Waiting to Happen Lee LeFever Principal, Common Craft
  • 3. Changing Perceptions Improved Tools New Opportunities
  • 4.  
  • 6.  
  • 7. Your Party Needs A Reason To Be
  • 8.  
  • 9. Purpose is Absolutely Necessary Serve a Need, Address a Problem Set Goals and Share Progress Identify What’s Related
  • 10. Your Party Needs Planning
  • 11. Planning: Preparation for Scale Simple and Flexible Personas: Specific Types of People Prepare for Evolution
  • 12. Your Party Needs a Place
  • 13. No One Wants a Ghost Town
  • 14. Match Environment to Community Cozy is Good - Start Small and Build to Needs Match Purpose to Environment Keep it Clean – No Broken Windows
  • 16.  
  • 17. Have a Host or Community Manager Accountability and Direction “ Middleman” Between Community and Business Works with Designers and Developers
  • 19.  
  • 20. Your Community Needs Guidelines Terms of Service – Needed, But Different Helps with Enforcement Provides Common Foundation Must Be Clear (fun helps too!)
  • 21. Your Party Needs A Bouncer
  • 22. Beware the Trolls - They Are Toxic
  • 23. Bounce Trolls and Spammers with Care Best Policy For Trolls: Ignore Them Direct Contact Can Help Resolution Enable Your Community to Help Consider a Forum For Selling or Flaming
  • 24. Your Party Needs An Invitation
  • 25.  
  • 26.  
  • 27.  
  • 28. Members Invite Members Let Them Take Community With Them Be Explicit About Inviting Friends Consider APIs for New Directions
  • 29. Your Party Needs Introductions
  • 30.  
  • 31.  
  • 32. Member Profiles are Key Learn from Social Networking Member Matching (tags?) Enable Customization
  • 33. Your Party Needs Time To Develop
  • 34. Communities Take Time Focus on Who IS There Make Decisions Based on Feedback
  • 35. Your Party Needs An Event
  • 36.  
  • 37.  
  • 38. Bring People Together For a Bit Think Offline Too Invite a Special Guest Contests, Giveaways
  • 39. Your Party Needs People To Pitch-In
  • 40.  
  • 41.  
  • 42. Mobilize Your Community Share Your Needs, Problems, Thoughts Make Helping Easy and Fun They Want to Help!
  • 43. Your Party Needs Multiple Ways to Participate
  • 44.  
  • 45.  
  • 46. Move Beyond Discussion Offer a “Gateway Drug” Blog? Wiki? Ratings, Votes, Survey, Poll Social Networking – Friends and Groups
  • 47. Your Party Needs Variety
  • 48. People are Different – Express It Give Charter Members Special Badges Give New Members a Special Place Match up New and Old
  • 50. Toby M : http://www.flickr.com/photos/48089670@N00/344310907/ Zach Klein: http://www.flickr.com/photos/zachklein/37391709/ SPR Bert: http://www.flickr.com/photos/superbert/111793054/ Tracy Hunter: http://www.flickr.com/photos/tracyhunter/140042679/ VanessaPR: http://www.flickr.com/photos/lilcrabbygal/347532016/ Cozy: http://www.flickr.com/photos/cozy/318236097/ Basheem: http://www.flickr.com/photos/bastian/235701826/ Powerbooktrance: http://www.flickr.com/photos/powerbooktrance/235607744/ Russelljsmith: http://www.flickr.com/photos/russelljsmith/9486459/ Glasgows: http://www.flickr.com/photos/glasgows/342067353/ Psychedelys: http://www.flickr.com/photos/psychedelys/129472964/ Dervish: http://www.flickr.com/photos/dirvish/6937128/ Glynnis: http://www.flickr.com/photos/glynnis/135603867/ Mdumloa98: http://www.flickr.com/photos/mdumlao98/121045851/ Caitlinburke: http://www.flickr.com/photos/caitlinburke/101973007/ Franky Baby: http://www.flickr.com/photos/frankybaby/391024654/ Molly Cakes: http://www.flickr.com/photos/mollycakes/222385914/ Thanks!
  • 51.

Editor's Notes

  1. Intro, I’m Lee, Common Craft, community since 1999/