Digital Media MBA Summit 2010: Social Media Experts

1 | DigitalMedia Summit 2010

The Digital Media MBA Summit is a collaborative annual summit organised by MBA students
from Judge Business School (Cambridge), Manchester Business School and Said Business
School (Oxford).
This year the summit will be held on 7th of May in London.

The mainstream phenomenon of Social Media looks set to radically change the way
businesses communicate. With corporations, global brands, governments, and newspapers
embracing blogs and Twitter feeds as key elements in their communication strategies, Social
Media is definitely no longer a fad.

The Digital Media MBA Summit 2010 will bring together industry experts from around the
world to share their knowledge on this area and also explore interesting case studies. The
conference aims to address core issues such as monetization, future technologies/services,
engaging social groups with brands and how businesses can get the most out of social and
business networks.


some of the brands represented


speaker
profiles


Henry Juszkiewicz
Chairman and CEO, Gibson Guitar Corp
Henry Juszkiewicz, Chairman and CEO of Gibson Guitar Corp., grew up in Rochester, NY. He enrolled at
the General Motors Institute in Flint, MI, a five year co-op engineering college. He worked his way through
school playing guitar - a Gibson, of course - in various rock bands playing for parties and weddings. After
graduating with honors, he worked at Delco Products for two years as product manager while studying for
an MBA in night school at the University of Rochester. He completed his MBA at Harvard University on a
General Motors Fellowship.

Juszkiewicz then joined the New York firm of Neiderhoffer, Cross and Zeckhauser, Inc., where he rose to
the position of executive vice president of mergers and acquisitions. He left the firm in 1981 and, with two
former Harvard classmates (David Berryman and Gary Zebrowski), acquired Phi Technologies of
Oklahoma City..

In 1986, Juszkiewicz and his partners acquired the faltering Gibson guitar operation from the Norlin
corporation. Juszkiewicz's aggressive management style again effected an immediate turnaround, and
Gibson became profitable within a month's time. Refocusing the company on achieving the highest
possible standards of quality and customer service, he drove Gibson from the brink of closing to a
company that has regained worldwide respect with annual average growth of 20 percent over the last
decade.

Juszkiewicz is a committed supporter of conservation. A member of the Society of International Business
Fellows and others, Juszkiewicz continues his commitment to a better world through his active
participation in organizations such as Nordoff-Robbins, which provides music therapy for severely
handicapped children, to the T.J. Martell Fund for Leukemia Research, The Environmental Defense Fund,
Teenage Cancer Trust and leads numerous philanthropic endeavors under the Gibson Foundation banner.
He is a board member of the Country Music Hall of Fame, a board member of the Rock and Roll Hall of
Fame and Museum, and a board member of the We Are Family Foundation. Henry Juszkiewicz resides
with his wife and children in Nashville.


Bruce Daisley
Leader, YouTube and Display at Google
Bruce is incredibly lucky that he's managed to work in areas close to his passions. His first love - radio - led
him to spend his first 8 years of his career working selling the original wireless at both Capital and Emap
Radio.
After radio his intention to transition to work on his next passion - sitcoms - was shot down in flames.
Everything he wrote was 'criminally overlooked' (his view at the time) or 'criminally bad' (a more recent
reflection).
His subsequent media career involved a long spell running Emap's online business. He joined Google in
2008, moving to YouTube in October 2009 - another of his passions. Bruce describes YouTube as one of
the 'seven wonders of the web'. He's not quite sure what the other 6 are.
He is a Brummie, an unimpressive runner and never tans in the sun.

Peter Crosby
COO, Europe, Viadeo
Pete joined Viadeo in 2008 as Director of the UK and Irish subsidiaries. He is now COO for Europe and is
responsible for European business development, sales & marketing.
Prior to Viadeo Peter worked for online publisher & software specialist j4b. With a background in sales, he
conceived & grew j4b’s advertising, software & white label businesses. In 2006, he relocated to the States
& built j4b’s US business in Boston.
Pete lives with his family in North Wales and plays the guitar very loudly & very badly.


Tim Barker
Senior Director of EMEA Product Marketing, salesforce.com
As Senior Director of EMEA Product Marketing at salesforce.com, Tim Barker has shaped and proven his
profile as accomplished product manager, product marketer, entrepreneur as well as passionate advocate
and spokesperson for enterprise cloud computing. Barker joined salesforce.com in 2007 with the
acquisition of the SaaS Content Management company, Koral, which he co-founded. During the
acquisition, he successfully led the integration of Koral into the Force.com platform and launched the
application now known as Salesforce Content.

Barker has more than 17 years of experience in product marketing and management within the enterprise
software and services sector with companies such as EMC Documentum and PriceWaterhouseCoopers.
He has founded three successful software companies as well as spent time as an Entrepreneur In
Residence at Benchmark Capital, where he focused on helping evaluate and create start-ups.

Kevin Bell
Head of Business Innovation and Development, BT
Kevin is responsible for identifying new business ventures for BT. Prior to this he was head of product
management for BT Vision where he led the development of the product from concept to launch and then
inlife. He has provided product input into Project Canvas.

Previous to this he was responsible for ecommerce for BT Openworld (BT's ISP portal) and managed the
portals content channels.


Faisal Galaria
Global Head of Business Development, Spotify
Faisal Galaria is Global Head of Business Development at Spotify. Faisal has an outstanding brand building
track record with sales, marketing and corporate development experience across media, internet and
telecoms sectors.

Previously Faisal was the International Managing Director of Kayak.com the online travel meta search
engine. He was responsible for expanding the service to nine countries and propelled it to become the
second largest travel search engine in the UK in less than one year. Previously Faisal built an online
international festival film company and was Director of Europe at Skype, which was acquired by eBay for
$3 billion in 2005. At Skype/eBay, he was responsible for key partnerships across the US, Europe the
Middle East, with companies such as Sony, Bebo, HP, Dixons and McAfee. Following Skype’s investment
in FON, he became Vice President of Global Business Development and was responsible for partnerships
with BT in the UK and Time Warner in the USA.

Paul Taylor
Co-Founder, 6Consulting
Marketing Director at one of the UK’s leading IP video and Telepresence systems integrators, Paul has a
process improvement management consultancy background and holds a Masters Degree in Marketing.
Paul has extensive experience implementing social media monitoring programmes within leading
corporate organisations including Kellogg's, Dyson, Confused.com, Smart, Jobsite and Sophos. The
company he co-founded, 6Consulting, provide service and consultancy around the Radian6 monitoring
software to a range of digital marketing and PR agencies.


Clive Gardiner
SVP Digital Music, we7
Clive puts the musical heart and soul into we7, drawing upon more than 20 years experience in building ‘best-
of-class’, propositions in digital, entertainment media and fmcg. we7 is now the UK's #1 most accessed music
website according to page views (source : Hitwise) . With 2000% growth since UK launch in Nov 2008, we7
now has 3 million unique visitors per month playing music via we7's website & widgets.

Adept at balancing commercial and creative considerations, and with specialist knowledge in management,
marketing and business development, Clive is responsible for we7’s music strategy, industry reputation and
customer face including licensing, label relations, music programming and all on-site marketing & promotions
including editorial and media syndication.

Acknowledged as a leading figure and expert in digital music, Clive’s executive career has included regional
business development roles in Europe and Asia, 3 Managing Director positions and 6 years at Board level with
assignments for Pioneer, Bertlesmann Music Group and Cafedirect.

MB Christie
Head of Product Management, FT.com
MB joined FT.com in January 2007 as Head of Product Management. She manages the online product
team that handles all of the Financial Times’ digital media; including the core FT.com website, interactive
markets data features, blogs, and search. Previous to her work at the FT, MB was Head of Product
Development at Rightmove.co.uk, the UK’s largest property website. Prior to that, she was Product
Development Director for QXL Ricardo PLC, a leading online auction website in Europe. In 1991, Christie
founded Resources, the first phone directory published in post-communist Czechoslovakia. She remained
President of the company until 1999.


Simon McDermott
Founder, New Media Cloud
I’m Simon McDermott. I am a new media entrepreneur but have previously cut my teeth in sales with
Cisco and Intel. I started listening technology company Attentio with Per in 2004 and am now a director
there. I recently founded New Media Cloud (www.newmediacloud.com), a company that helps major
brands leverage, measure, and understand new media such as social media. Basically I help companies
listen better and be more responsive to customers. I also a director of Jam Publishing and 365Research
and am an expert for Fast Track Funding Flanders, helping start ups to build their business plans. You can
follow me on twitter @simonmc

Umair Haque
Director, Havas Media Lab
Umair Haque is Director of the Havas Media Lab, a new kind of strategic advisor that helps investors,
entrepreneurs, and firms experiment with, craft, and drive radical management, business model, and
strategic innovation.

Prior to Havas, Haque founded Bubblegeneration, an agenda-setting advisory boutique that helped
shape the strategies of investors, entrepreneurs, and blue chip companies across media and consumer
industries. Bubblegeneration's work has been recognized by publications like Wired, The Red Herring,
Business 2.0, and BusinessWeek, and in Chris Anderson's Long Tail, to which he was a contributor.


Dave Marutiak
User Community Ambassador, Vodafone
Dave is the User Community Ambassador for Vodafone Internet Services, and is currently responsible for
identifying and engaging influencers in the various communities that we build around the Vodafone 360
products and services. Our community support begins prior to launch, with a large and diverse beta
testing organization spread across the Vodafone operating companies. The application developer
community is another key one that we support, both prior to and after a launch. Finally, the most
important community is that of existing and potential customers – often led by the technical and business
leaders represented in both conventional and new social media. Dave is active on twitter and can be
reached there via @marutiak.

Dean Donaldson
Director of Digital Experience, Eyeblaster
Scuba-diving Brit and world-renowned digital conspirator, Dean Donaldson is the Director of Digital
Experience and responsible for Eyeblaster’s global evangelism. He is best known for utilizing the true
potential of advertising technology.

With more than 20 years of advertising and digital experience, Dean is passionate about how creative
technology is combined with brand messages to engage consumers. He is a recognized expert at
navigating through the maze of emerging media, telling stories about how digital has shifted consumer
behavior, moving from direct mail to Twitter, through QR codes on mobile phones to RFID interactive
screens and onto IPTV and ePaper.


Laurence Parks
Head of Digital Strategy, WCRS
After 7 years as an advertising strategist on some of the UK’s biggest brands (including The Economist,
Marmite, Reuters, Sainsbury’s, Audi, Robinsons) Laurence specialised in digital media. For the last 3 years
he has been Head of Digital Strategy at WCRS (a Top 10 UK ad agency). Here he has run digital marketing
campaigns for Weetabix, Transport for London, The Sun and many more. The TfL Cycling Safety
viral campaign (which Laurence spearheaded) won a host of creative and effectiveness awards. He
regularly gets asked to speak at digital marketing conferences including those at NESTA and the Media
Trust.

John V Willshire
Head of Innovation, PHD
John has been Head of Innovation at communications agency PHD for three years, a role which is defined
in an HR drawer somewhere as 'the creation and cultivation of ideas through the study of technological,
social and cultural trends'. A somewhat easier to remember definition would be 'making things much,
much better', for lovely people like Cadbury's, The Guardian and Simple. He occasionally writes interesting
things at www.feedingthepuppy.com, and more frequently expresses delight, joy and frustration on
twitter @willsh.


Robin Hamman
Senior Social Media Consultant, Headshift
Robin is leading the Social Media team at Headshift. He has ten years experience of dreaming up,
implementing and managing social media projects. Robin recently left the BBC after six years as Senior
Community Producer, having taught his former colleagues how to use social media to engage with, and
reach out to new audiences. Robin's role as the BBC's defacto social media guru sent him to all corners of
the organisation and, most recently, he was the editorial and technical lead for the BBC's network of 50+
programme and presenter blogs.

Robin has also gained experience working as an Executive Producer at Granada Television, where he
spearheaded strategic social media consulting and new service launches for third party clients including
the British Council, several premier league football clubs, the DfES and others. Prior to that, Robin was
Community Evangelist for a wireless start-up with a penchant for creating trendy sounding roles.

James Whatley
Director of Engagement Strategy, 1000heads
James Whatley is Director of Engagement Strategy for 1000heads, the word of mouth people, where his
goal is to constantly define and refine the way in which brands - such as Nokia, Canon and Cancer
Research UK - to interact with their biggest advocates, as well as staunchest detractors.

He was Lucozode’s Social Media Reporter for 2009’s Energy Challenges, and prior to that, Head of Digital
and Social Media at voice-to-text company, SpinVox. In 2006, he was Customer Champion and one of the
founding members of mobile web service, Mippin (formerly Refresh Mobile). James was one of the lead
contributors to The Mobile Industry Review, co-founded The Really Mobile Project, and formed The
Mobile Geeks of London networking group.


Oscar Ugaz
Manager of Digital Business , Real Madrid C.F.
Oscar Ugaz is Manager of Digital Business at Real Madrid C.F. He is in charge of the ecommerce business,
virtual economy assets, the commercial strategy of realmadrid.com worldwide portals and the social
media strategy of the Club.

A former advertising executive, his career began in 1995 at Young & Rubicam where he was account
director for Citibank, Colgate Palmolive, Diners Club International, Ericsson Mobile Phone and United
Airlines. In 2001, he became director of strategy and new business at PMIWW – Tribal DDB Needham, an
interactive agency with headquarters in Lima, Peru. His work focused on developing online strategies and
implement Internet and new media projects for BBVA, Nextel, SABMiller, Telefonica and Toyota Motor
Company. In 2006, PMIWW began its process of expansion opening offices in Madrid. Ugaz, has been
director of the Madrid office since then.

Adam Fletcher
Founder, The Hipstery
Adam Fletcher is the founder of the innovative mystery product service The Hipstery, which works
tirelessly to liberate its customers from "the burden of choice".

He lives in Berlin and has been active in the areas of Crowdsourcing and Social Media since 2005 when he
published his dissertation on the community of Threadless. Prior to founding the Hipstery, Fletcher
worked for Microsoft in the UK, Spreadshirt in Germany and Sprite Software in New Zealand.


Alan Moore
Founder SMLXL, Entrepreneur, Author, Blogger
Alan is an author of several books including, Communities Dominate Brands: Business and Marketing
Challenges for the 21st Century. Amongst other plaudits Communities Dominate Brands has been
described as prescient. He is recognised as a great distiller of complex arguments into their most salient
points, who can take concepts from many sources and find the previously hidden relationship between
them. He has a firm grasp of the changes which are reshaping our world. With his insight on the
interlocking trends of; media, culture, communication and commerce, Alan enables companies to develop
winning strategies for how businesses and organisations can succeed in the early 21st Century. In 2008
Alan was commissioned by Microsoft to write a paper on the potential and the possibilities of the “Mobile
Society” - The Glittering Allure of the Mobile Society.

Alan is currently working on his next project: No Straight Lines : Advanced living for the networked
society. A project that investigates the complex and interwoven relationship between: people, identity,
communications technology, commerce and society and looks at its implications.


eventagenda

** Includes catering throughout the day , one hour of drinks reception &
networking


8:30 – 9:30 AM Introduction

Session 1 Session 2 Session 3 Session 4

9:30 – 10:30 AM 10:45 – 12:30 PM 1:30 – 3:00 PM 3:30– 5:00 PM

5:00 – 7:00 PM Drinks and Networking


8:30 – 9:00 Registration

 Help participant register for the event, hand out event agenda, flyers,
notepads, pens and name badges.

9:00 – 9:30 Keynote

 Keynote speaker will help the audience understand the importance of
social media as an evolving business tool by sharing personal
experiences


9:30 – 10:00
Social Media Developments in the past year

 Platforms, facts and figures of social media networks, including consumer purchases and advertising
revenues
 The death of RSS and the importance of real time feed
 The growth of mobile Social Networking, social TV and enterprise social media.
 What are the changing facets elements of Social Media engagement?

Speaker – Key personnel from Twitter/Facebook/TechCrunch

10:00 – 10:30
Panel:The changing role of Social Networking as an influencer of worldwide media

 Defining Social Media in the next 5 to 10 years
 The impact of social tools on global media and future social engagement

10:30 – 10:45
Morning Breakfast


1:30 – 2:30
Digital strategies in Social Media to power global initiatives

Building brand loyalty via online Social Networking
 Examining the benefits of setting up your own Social Network
 How connecting runners around the world has increased brand loyalty
 Combining new tools and technologies with Social Networking and using this to gather detailed user
information

2:30 – 3:00
Panel : Practical tips to launching and building your own Social Network
 How to build your own social network supporting your brand?
 Software considerations when choosing a Social Network platform

3:00 – 3:30
Afternoon Break


3:30 – 4:30
The power of niche Social Networking sites – can they compete?
 Enhancing communications by having a common activity or hobby
 Challenges of monetizing niche Social Networking sites
 Are users likely to join these sites as well as more mainstream sites such as Facebook and MySpace?

4:30 – 5:00
Panel: Monetizing social games & virtual currency
 What is the market for virtual goods and services?
 Challenges of monetizing games – delivering revenues from virtual currency

5:00 – 7:00
Drinks and Networking


the Venue
Vinopolis In the heart of Bankside, London just a few minutes from Tate Modern and Borough
Market


We cordially invite you to attend this event. It presents an excellent scope
for knowledge exchange and you would indeed find some of the discussions, thought

provoking and intriguing

Please register at www.digitalmediasummit2010.com

Digital Media MBA Summit 2010: Social Media Experts

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