1) Grant Hill discusses the challenge teams have to get younger fans out of their homes and into the arena. How does the digital experience in the arena help the team in this regard? By supporting their digitally connected lifestyles, it makes basketball more appealing. It will have no effect on the team's ability to draw in or retain Millennial fans. By drawing attention away from the game itself, the digital experience will push real fans away. It will make the game itself secondary and therefore defeat the purpose..