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Social media and WIMBN - Wollongong 16 Nov 2011

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Presentation given to WIMBN in Wollongong, 16th Nov 2011

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Social media and WIMBN - Wollongong 16 Nov 2011

  1. 1. advanced communication strategies and tools the MFAA and social mediaLee Hopkins16th November 2011
  2. 2. Facebook Facebook Australia AustraliaOn Facebook Population
  3. 3. Unique Australian Visitors – October 2011 12 10.6 10 10Millions UAV 8 6 4.1 4 2.2 1.8 1.8 2 0
  4. 4. Bolster a company’s Reputation Address Correct unhappy inaccurateCustomers Rumours Tell Provide the company’s correct Story Information Source: Hopkins & Magee, 2009
  5. 5. RisksBenefitsCase studies
  6. 6. Brand hijackingThe ‘lunatic fringe’Negative commentsEmployee error (Vodafone, KC)Social media storm (and no way to respond)
  7. 7. What ifthey don’tlove me?
  8. 8. Brand hijackingThe ‘lunatic fringe’Negative commentsEmployee error (Vodafone, KC)Social media storm (and no way to respond)
  9. 9. BrandingGoodwillLead generationCustomer serviceEngagement with audiences
  10. 10. 3Ts + A = Social Media Ethos Truth Trust Transparency Accountability
  11. 11.  Professional portfolio Customer testimonials Company profile Fellow professionals Signal search updates
  12. 12. http://www.youtube.com/watch?v=ypmfs3z8esI
  13. 13. "This afternoon an employeeposted an obscene messagefrom the official Vodafone UKTwitter profile.The employee has beensuspended immediately and wehave started an internalinvestigation. This was not ahack and we apologise for anyoffence the tweet may havecaused."
  14. 14. http://www.youtube.com/watch?v=xwgYqIZUtZ0
  15. 15. KissFind your loversStart smallTake a pulseRefine
  16. 16. !@#! Conclusions 3T&A • Truth, Trust, Transparency &communication Accountability universe: • The Internet Black Swan • 9/11 moments in • PC history • Harry Potter
  17. 17. 5 Things to do this evening Go to Twitter.com and set up a profile Go to LinkedIn and set up a profile Go to Facebook and search for your competitors Collect some e-resources you can give away Think about what makes you stand outNext week: Start planning your business’ Facebook (& Google+) Pages
  18. 18. The Alamo Drafthouse http://www.youtube.com/watch?v=xwgYqIZUtZ0
  19. 19. LeeHopkins.netLeeHopkins.comTwitter: LeeHopkinsFacebook: HopkinsCommunicationSlideshare.net: LeeHopkinsTel: 0410 642 052

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