Employee Comms & Social Media 2006

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Presentation to final year PR undergraduates at University of South Australia, Magill Campus, October 2006.

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Employee Comms & Social Media 2006

  1. 1. WHY DOES EMPLOYEE COMMUNICATION MATTER? better communication>better better communication>better result result
  2. 2. better communication>better better communication>better result BetterCommunicationResults.com result
  3. 3. Why employee comms? Single most important public you will EVER engage with! © John Evans – www.thetippingpoint.co.uk better communication>better better communication>better result BetterCommunicationResults.com result
  4. 4. What employee comms is not © Zeafonso –www.afonsolima.com better communication>better better communication>better result BetterCommunicationResults.com result
  5. 5. better communication>better better communication>better result BetterCommunicationResults.com result
  6. 6. What employee comms is © Luis Alves better communication>better better communication>better result BetterCommunicationResults.com result
  7. 7. “employees can overcome the worst external communications and undermine the best” Shel Holtz better communication>better better communication>better result BetterCommunicationResults.com result
  8. 8. What it USED to be… Quarterly in-house newsletter Glossy or ‘Publisher’ The Dreaded Four B’s of Employee Communication: Brides Babies Birthdays Barbeques better communication>better better communication>better result BetterCommunicationResults.com result
  9. 9. What it is now Fortune 500 companies Employee Comms managers Strategic role – ‘C’ level Internal ‘Reputation & Trust’ Management better communication>better better communication>better result BetterCommunicationResults.com result
  10. 10. “helping people connect the dots between themselves and the organisation” Brad Bellaver Internal Comms, Wells Fargo better communication>better better communication>better result BetterCommunicationResults.com result
  11. 11. What are the risks of not getting it right? Confusion Sabotage Disharmony Turnover better communication>better better communication>better result BetterCommunicationResults.com result
  12. 12. What C’s used to think “We can control the message” better communication>better better communication>better result BetterCommunicationResults.com result
  13. 13. The reality… Social media better communication>better better communication>better result BetterCommunicationResults.com result
  14. 14. better communication>better better communication>better result BetterCommunicationResults.com result
  15. 15. What the… It’s all about disruption and the people taking back control of what they pay attention to better communication>better better communication>better result BetterCommunicationResults.com result
  16. 16. What are ‘social media’? Weblogs: cheap, simple, powerful publishing of opinion and information Wikis: group-edited sites for knowledge storage and management Podcasts: “Radio with a downloadable ‘radio’ that can be played, paused and rewound rewind button” IM/Skype: fast collaboration across space RSS: ”really simple syndication” allows people to subscribe to social media better communication>better better communication>better result BetterCommunicationResults.com result
  17. 17. What are ‘social media’ 2 Tools that facilitate: Communication Community Engagement Transparency Trust Tools that are: Complementary to existing channels Used by savvy ‘social’ organizations better communication>better better communication>better result BetterCommunicationResults.com result
  18. 18. Power to the people better communication>better better communication>better result BetterCommunicationResults.com result
  19. 19. Blog started blogging March 2005 600-700 readers around the world Small audience? better communication>better better communication>better result BetterCommunicationResults.com result
  20. 20. Podcast Me: started podcasting May 2005 Comms Café started May 2006 Among fastest growing podcasts on corporate communication 250-300 listeners around the world. Small audience? better communication>better better communication>better result BetterCommunicationResults.com result
  21. 21. Who’s podcasting? better communication>better better communication>better result BetterCommunicationResults.com result
  22. 22. YouTube Have you? 100m views per day Google $2.2bn better communication>better better communication>better result BetterCommunicationResults.com result
  23. 23. C’s think comms is this… Influencers Potential Employees Investors Employees MESSAGES Customers Competitors Prospects Partners Press/Analysts better communication>better better communication>better result BetterCommunicationResults.com result
  24. 24. Comms is really this… Influencers Potential Employees Investors Employees MESSAGES Customers Competitors Prospects Partners Press/Analysts better communication>better better communication>better result BetterCommunicationResults.com result
  25. 25. What does it all mean? “Your brand is no stronger than your reputation — and will increasingly depend on what comes up when you are Googled” Allan Jenkins better communication>better better communication>better result BetterCommunicationResults.com result
  26. 26. Social media lets you listen and talk to the people you should be talking and listening to. Do you dare? better communication>better better communication>better result BetterCommunicationResults.com result
  27. 27. More info Contact me: Read these books: LeeHopkins.net Cluetrain Manifesto LeeHopkins.com An Army of Davids Tel: +61 410 642 052 Glenn Reynolds Lee@LeeHopkins.net Blogging for Business Holtz & Demopoulos Blog Marketing Jeremy Wright Blog: Understanding the Information Reformation that’s changing your world Hugh Hewitt better communication>better better communication>better result BetterCommunicationResults.com result

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