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Lee hok 20 year marketing plan


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Lee hok 20 year marketing plan

  1. 1. John Francis Lee Hok<br />Oct 2010<br />20 year Marketing Plan for TOPGUN Francis<br />
  2. 2. Flight Plan in becoming a TOPGUN<br />A. Daily Pre-Flight check<br />Vision/Mision<br />Roles<br />B. Take-off<br />C. In-flight check list<br />D. Performing My Mission<br />E. Touchdown<br />
  3. 3. To navigate me…<br />Personal Vision and Mission<br />My purpose in life is to be a TOPGUN in order to help people help themselves by providing medical care, passion, and compassion so that they can find new meaning in life and continue to live their lives to the fullest (especially those who are terminally ill)<br />
  4. 4. Being a TOPGUN means doing 8 roles well daily<br />1. Good Disciple to Christ<br />2. Responsible Son<br />3. Loving sweetheart<br />4. Supportive brother<br />5. Continuing Learner<br />6. Country-loving Filipino<br />7. Patient mentor<br />8. Passionate doctor<br />
  5. 5. Good Disciple to Christ<br />
  6. 6. Responsible Son<br />
  7. 7. Loving sweetheart<br />
  8. 8. Supportive brother<br />
  9. 9. Continuing Learner<br />
  10. 10. Country-loving Filipino<br />
  11. 11. Patient mentor<br />
  12. 12. Passionate doctor<br />
  13. 13. A Hawk swoops down to find food<br />HAWK<br />
  14. 14. Hawk finds an eel<br />HAWK<br />
  15. 15. Francis shoots hawk to save eel<br />Bang!<br />HAWK<br />St. FRANCIS<br />
  16. 16. Hawk wounded, sees doctor<br />SAVES<br />HAWK<br />THE INCREDIBLE Dr. HOK<br />Sees <br />Gives new meaning to his life<br />
  17. 17. This is my brand today FRANCIS LEE HOK<br />HAWK<br />FRANCIS<br />Sees <br />THE INCREDIBLE Dr. HOK<br />
  18. 18. Flight checklist…<br />Target List<br />Daily Examen<br />Career Mapping<br />Journal<br />Battle Plan <br />
  19. 19. The Art of WarSun Tzu<br />1. Laying Plans – What is my Battle plan?<br />Be a TOPGUN medical oncologist with expertise in <br />stem cell therapy, Chinese medicine, and cancer research<br />2. Waging War – lose a battle, but win the war<br />Win the heart and mind of your patient  Quality of Life<br />3. Attack by Stratagem- What is my Strategy?<br />Exploration and Expansion<br />Build Up my Economy<br /> Defensive to Offensive<br />camp every after a march – rest after achieving each goal<br />
  20. 20. The Art of WarSun Tzu<br />4. Positioning - Where do I place myself?<br /> Mentor under a good medical oncologist<br /> Study abroad<br />5. Directing Energy – gathering momentum<br />Establish a patient pool<br /> affiliate myself with different centers<br /> make myself available<br />6. Strengths and Weaknesses – Build on Strength, hide your weakness<br />My strengths: patient, decisive, analytical, persevering, tri-lingual<br /> Weaknesses: finances, networks<br />
  21. 21. The Art of WarSun Tzu<br />7. Maneuvering – Do not meet your enemy head on, go to his flanks<br />Getting on the balcony, seeing the bigger picture to find a weak spot<br /> Be in a position of influence<br />8. Variation of Tactics- need for flexibility<br />Proper time management (doctor, husband, son etc)<br /> Proper resource management ( time, money, effort)<br />9. The Army on the March- Move, move, move, I will Explore new opportunities<br />I will venture to new territories and niches<br />
  22. 22. The Art of WarSun Tzu<br />10. Terrain – choose your battle field well<br />I will engage on areas where I am strong<br /> MD-MBA, sciences, language, people skills<br />11. Attack by Fire – choose the right weapon<br />chemo drugs, stem cells, mushrooms, prayer<br />12. Use of intelligence – verify your sources<br />Before I act on a information, I will verify the authenticity of the source<br /> new cancer drug<br /> stocks<br />
  23. 23. My 20 year flight will be supersonic…<br />Take-off<br />24 years old<br />Medical clerk <br />Boyfriend<br />Stock player<br />TopGun wannabe <br />Net value P200,000<br />Touch Down<br />44 years old and wiser<br />Medical Oncologist<br />Husband<br />Stock investor/analyst<br />TOPGUN<br />Net value P20,000,000<br />
  24. 24. Touchdown<br />As a TopGun, I succeed if I am able to land in one piece, that means, being alive, kicking, and not running on fumes. Reaching your destination is as important as the journey itself. There will be turbulence and emergencies but with a flight plan, constant navigation, and a little help from above I will reach my destination, to become a good doctor, husband, father, and citizen,<br />
  25. 25. “Though I Fly Through the Valley of Death ... I Shall Fear No Evil. For I am at 80,000 Feet and Climbing!” <br /> Psalm of the SR-71<br />
  26. 26. John Francis Lee Hok<br />Oct 2010<br />20 year Marketing Plan for TOPGUN Francis<br />