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YOU SAID “COPY” RIGHT?
The do’s and do not’s of social and media sharing
April, 2016
Lee Fox
PeerSpring
is this YOUTUBER allowed to use
Adele’s song?
As a general rule, 

a person who creates an original work
owns the copyright in the work.
“quote” the written word
Mags
90% 

of INFORMATION
transmitted to the BRAIN is
VISUAL and visuals are
PROCESSED 

60,000x FASTER 

than TEXT.


posts with 

VIDEO 

attract 

3x MORE 

inbound links 

than plain text
COMMON SENSE MEDIA
you CAN use works of others 

under certain conditions
Kristy
what do you know
about fair
use?
Tai O'Leary
SO… can a popular song
from a famous artist be
used?
SIndy
a small portion or sample
can be used
YES!
Gobi
ok to use original works
“as is?”
Rob Marquardt
it has to be “transformed”
NO!
Zhao
ok to “undercut” the original product?
Leap Key
commercial value
can not be
diminished
NO!
Davidd
ok to “mash-up” the original work?
Zhao!
so long as 

new meaning of the work is added
YES!
Pictures Of Money
ok to profit 

from original work?
William Warby
use can not be for “profit”
NO!
Toni Takitani
ok to speak “badly”
“critique,” or “make fun” of 

original work?
My Glass Slipper
new work is: 

“critique”
“satire” and / or
“education”
YES!
what do you know about
creative commons?
GotCredit
cc1.0 license
Images are dedicated to
public domain!
FREE + 

LOW COST
PUBLIC
DOMAIN
SITES
unsplash
boss fight!
gratisogrophy
EUGENE KIM
where to find creative
commons sources?
CREATIVE
COMMONS
LICENSING
IMAGES
Jamal Fanaian
IMAGES TELL A STORY
IMAGES TELL A STORY
FREE + 

LOW COST
EDITING and
DESIGN
TOOLS
PicFrame
Phonto
IMAGES TELL A STORY
ROXANNE READY
CREATIVE
COMMONS
LICENSING
VIDEO
80% RETENTION IF VIDEO IS < 1min
is this YOUTUBER allowed to use
Adele’s song?
THANK YOU!
INFO@PEERSPRING.COM
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You said "COPY" right? (the do's + do not's of social and mobile sharing)

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We all know those rad photos, graphics, audio tracks, videos and infographics can't just be "taken" from the internet and used for our own digital purposes, or can they? Learn how to find creative works that are free to use AND that will make your project stand-out. This interactive session is designed for marketers, entrepreneurs and anyone who doesn't want trouble with the law!

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You said "COPY" right? (the do's + do not's of social and mobile sharing)

  1. 1. YOU SAID “COPY” RIGHT? The do’s and do not’s of social and media sharing April, 2016 Lee Fox PeerSpring
  2. 2. is this YOUTUBER allowed to use Adele’s song?
  3. 3. As a general rule, 
 a person who creates an original work owns the copyright in the work.
  4. 4. “quote” the written word Mags
  5. 5. 90% 
 of INFORMATION transmitted to the BRAIN is VISUAL and visuals are PROCESSED 
 60,000x FASTER 
 than TEXT.
  6. 6. 
 posts with 
 VIDEO 
 attract 
 3x MORE 
 inbound links 
 than plain text
  7. 7. COMMON SENSE MEDIA
  8. 8. you CAN use works of others 
 under certain conditions Kristy
  9. 9. what do you know about fair use?
  10. 10. Tai O'Leary SO… can a popular song from a famous artist be used?
  11. 11. SIndy a small portion or sample can be used YES!
  12. 12. Gobi ok to use original works “as is?”
  13. 13. Rob Marquardt it has to be “transformed” NO!
  14. 14. Zhao ok to “undercut” the original product?
  15. 15. Leap Key commercial value can not be diminished NO!
  16. 16. Davidd ok to “mash-up” the original work?
  17. 17. Zhao! so long as 
 new meaning of the work is added YES!
  18. 18. Pictures Of Money ok to profit 
 from original work?
  19. 19. William Warby use can not be for “profit” NO!
  20. 20. Toni Takitani ok to speak “badly” “critique,” or “make fun” of 
 original work?
  21. 21. My Glass Slipper new work is: 
 “critique” “satire” and / or “education” YES!
  22. 22. what do you know about creative commons?
  23. 23. GotCredit cc1.0 license Images are dedicated to public domain!
  24. 24. FREE + 
 LOW COST PUBLIC DOMAIN SITES unsplash boss fight! gratisogrophy
  25. 25. EUGENE KIM where to find creative commons sources?
  26. 26. CREATIVE COMMONS LICENSING IMAGES
  27. 27. Jamal Fanaian
  28. 28. IMAGES TELL A STORY
  29. 29. IMAGES TELL A STORY
  30. 30. FREE + 
 LOW COST EDITING and DESIGN TOOLS PicFrame Phonto
  31. 31. IMAGES TELL A STORY
  32. 32. ROXANNE READY
  33. 33. CREATIVE COMMONS LICENSING VIDEO
  34. 34. 80% RETENTION IF VIDEO IS < 1min
  35. 35. is this YOUTUBER allowed to use Adele’s song?
  36. 36. THANK YOU! INFO@PEERSPRING.COM

We all know those rad photos, graphics, audio tracks, videos and infographics can't just be "taken" from the internet and used for our own digital purposes, or can they? Learn how to find creative works that are free to use AND that will make your project stand-out. This interactive session is designed for marketers, entrepreneurs and anyone who doesn't want trouble with the law!

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