Storytelling is the single most powerful tool to ignite human potential and achieve social justice. As both a vehicle for empathy and a tool for advocacy, the narrative of someone’s story can break-down barriers which otherwise divides us. This workshop uses case-study examples of how the rising generation is effectively using transmedia and storytelling to breakdown silos, stigmas and social constructs. In the spirit of discovery and inspiration, this interactive workshop also aims to break down the fourth wall by empowering “you” — the attendee — to build your authentic narrative and earn the capacity to unleash your unique genius as a change-maker.

1. IGNITING HUMAN POTENTIAL:
storytelling for social justice
presented by Lee Fox and Ryan Oliver
cc: A Health Blog

2. who we are
Lee Fox
and
Ryan Oliver

3. why (re)Design your story?
cc: INPIVIC Family
the story we tell about ourselves
either restricts or unleashes
our power to make creative change.

4. cc: Georgie Pauwels
integrate your stories

5. THE PROBLEM:
Few people know how to cultivate an authentic,
trustworthy and compelling narrative that is vital
to their personal and professional success.
THE NEED:
People need a repeatable, human-centered
method for creative problem solving and
storytelling.
THE SOLUTION:
Provide a platform that helps people develop
their own story and communicate their vision for
(social) innovation.

6. PeerSpring framework
Effective storytellers communicate across
multiple channels and operate collaboratively.
Their stories are multi-dimensional.
cc: Adele Prince
Passions +
Interests
Skills +
Achievements
Challenges +
Innovations

7. Passions +
Interests
Skills +
Achievements
Challenges
Innovations

8. introduce yourself
single stories creates stereotypes so
add details from each of the three “buckets”
cc: Zaytsev Artem
Passions +
Interests
Skills +
Achievements
Challenges +
Innovations

9. empathize
define
ideate
prototype
test
design process
human centered design is about using empathy
to redefine challenges
so that you can become architects of social innovation
empathy
(re) definition

10. cc: Adele Prince
human-centered thinking
“human-centered design demands more than just
empathy with others, it requires a deep understanding
of our own selves” Steve Selzer

11. mobilizing the story
cc: LWYang

12. (re)introduce yourself
tell a story about a time when you felt
powerless and stuck.
(listen actively)
cc: Sodanie Chea

13. (re)frame the story
(re)tell what you heard in the first person
as though the story was your own.
cc: Neon Tommy

14. switch roles
tell and (re)tell a story about a time when you felt
powerless and stuck
(active listening)
cc: Nicolas Nova

15. (re)frame the story
(re)tell what you heard in the first person
as though the story was your own.
cc: Neon Tommy

16. define the challenge
RYAN needs a way to GET HIS STUDENTS HOME SAFELY
that COSTS NO MORE THAN THE METRO.
cc: LWYang
____________ needs a way to ____________ that ____________
PERSON NEED CONSTRAINT

17. solutions to challenges are discovered when you ask
different questions and re-define what you think you know.
cc: The Italian Voice

18. designer thinks, “Uncle Joe needs a way to
keep his head warm that uses renewable resources.”
It’s cold in my house, but I don’t want to
turn up the heat because it will raise the
electric bill and speed up climate change.

19. mock-up game
Develop as many unique solutions as possible
in 5 minutes or less. Be visual and go for quantity.
cc: falkowata

20. GROUP IDEATION
1. defer judgement
(“yes… and”)
2. encourage wild ideas
3. build on the ideas of others
4. stay focused on the
challenge topic
5. one conversation at a time
brainstorm IDEATE
stay focused on the needs and desires
of the people for whom you are designing
cc: falkowata

21. build a prototype
build a simple prototype as rapidly as possible.
design something your end-user can test
and give you feedback

22. quick share out
describe how you arrived at any
unexpected answers
and any challenges you faced
cc: Hoffnungsschimmer

23. designer thinks “Jordan needs a way to
fight recidivism that incorporates food.”
Jordan
I’m stuck as a teacher at Riker’s who
sees the perpetual cycle of incarceration
among my students because they can’t
find jobs.
A Teacher

25. feedback and revision
what do you like or love about this solution?
how could it be even better?
cc: Hoffnungsschimmer

26. (re)define your challenge
use the design challenge structure to redefine the story
you told at the beginning of the session.
focus on person, need and constraint.
cc: Sodanie Chea
____________ needs a way to ____________ that ____________
PERSON NEED CONSTRAINT

27. ideation
be visual
go for quantity
cc: Nasrul Ekram

28. GROUP IDEATION
1. defer judgement
(“yes… and”)
2. encourage wild ideas
3. build on the ideas of others
4. stay focused on the
challenge topic
5. one conversation at a time
sometimes when you’re too close to a challenge,
you can’t see past it
cc: Nasrul Ekram

29. feedback and revision
what do you like or love about this solution?
how could it be even better?
cc: Hoffnungsschimmer

30. cc: A Health Blog
• how might you use these tools in your personal and
professional lives?
• would you like an invitation code to get started on the
PeerSpring platform?
• are there any questions we can answer?
@PEERSPRING.COM
INFO@PEERSPRING.COM
424.234.3669
contact us:

31. THANK YOU
cc: Martin Fascih
igniting human potential through storytelling, education
and the recognition of (social) innovation