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W E B Committee Training Part 4


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W E B Committee Training Part 4

  1. 1. Setting the Board Development Training Course Part 4 a Fundraising Planning & Development
  2. 2. To Ask or Not To Ask: Three Funding Models Model # 1 George Mueller – Prayer Alone Model #2 Hudson Taylor – Pray and Inform Model #3 D.L. Moody – Pray, Inform & Ask
  3. 3. Observations: - There is no one Biblical model - God blesses different models - Don’t build philosophy on convenience The Board Member’s Development Role Whether or not the Board Member should be involved in development activities is not a legitimate should question. He __________ be, at some level, or he should not be a Board Member. It has been rightly said, “You are a Board Member. There is money to be raised.
  4. 4. A. Basics The Board Member must/should: 1) Know what his/her responsibilities are in fund raising and be trained to carry them out; planning process 2) Be involved in the ___________________________ with staff by putting the plan together in written form (so as to create ownership); 3) Lead the way by giving of one’s resources as the Lord prospers; 4) Speak to others (friends and associates) about the organization, especially ____________________________; potential donors
  5. 5. 5) Make a list of _______________; prospects Cultivate 6) __________________________ prospects; 7) Solicit prospects along with the director; 8) take the lead as a volunteer when asked; 9) motivate and direct others to see the need of the organization; 10) Thank donors in whatever way asked as well as spontaneously.
  6. 6. B. Cultivation of major gifts The role of the board in development takes on special meaning when we realize that the most important foundation in a good fundraising program is the cultivation of major donors and special gifts. In a real sense, only a few the bulk donors provide ___________________ of the total need. This is true in almost every case from colleges, churches, ministries and other non-profit organizations.
  7. 7. The 80/20 rule Traditionally, it has been thought that 80% of the total money raised is contributed by 20% of the donors. Such is probably an understatement when in actuality 90/10 or even 95/5 would be closer to the truth. This means the committee member must put their _______________where the best effort most money ______________ is (stay with the big givers).
  8. 8. IMPORTANT Does it now follow, then, that a proportionate share of resources (staff, time and budget) should be allocated accordingly?
  9. 9. “The Cultivation Cycle” In discussing board involvement, it should be said that the cultivation of potentially large donors is a systematic continuing effort and ______________. Cultivation demands “a sensitive balance of patience and persistence.” Cultivation can be said to involve five steps, all of which begin with the letter “I”: Identification a. ____________ Information b. ____________ Interest c. ____________ Involvement d. ____________ e. ____________ Investment
  10. 10. IMPORTANT When plans to raise funds are made, there needs to be _________________ accountability established or the plans will ______________. fail
  11. 11. C. “People Laws” Board members (and most everyone else) often have mistaken ideas about asking for money. There are five fundamental principles that can be helpful in overcoming these feelings and fears. They are called, “people laws.” • People give money to people. It’s not the organization so much as it is the people involved who are asking for the money. It is the personal element; the ____________ that has been built and relationship trust ______________ which has been established.
  12. 12. • People are giving because they want to give. It gives people ___________ and ___________ satisfaction pleasure to give. Understanding this basic truth is probably the most formidable handle confronting the reluctant committee member; facing fundraising responsibility. When you ask people for money, you flatter them. They want to help those causes which meet the needs of others and which also bring them to Christ.
  13. 13. • People do not give money unless or until they are asked to give. Unsolicited contributions are rare and people do not give large donations unless they are specifically asked for them. This is where the relationship is so important and where the person asking is someone they have faith in. Again, it is not so much the organization as it is the person. If they are never asked, they may never have the opportunity for a wonderful blessing ___________ ___________________________ in seeing children come to the Savior.
  14. 14. • People give money to opportunities – not needs. The chance to help an institution meet a challenge is more appealing than to help make up a short fall or bail it out. Raising money to cover a deficit is tough. • People give money to Success—not to distress. winners People want to go with _____________ -- it’s the band wagon effect.
  15. 15. IMPORTANT Get your committee member involved only when firm fundamental elements of fundraising have been provided for and are in place: Institutional plans, fundraising plans, contribution and solicitation and don’t forget the most important aspect – prayer.
  16. 16. Setting the Board Development Training Course Part 4 b Fundraising Planning & Development: Raising Funds Through Special Events
  17. 17. I. Why consider special events? A. Brings your board, staff, and volunteers together B. Face to face with donors C. Now dollars are raised D. Up-grade donors E. New donors F. Event pays for itself G. Inspires and ministers to people
  18. 18. II. There are three areas which make up a successful event A. Develop a program which will assure participation in the event B. Challenge and Commitment C. Systematic Follow-Up
  19. 19. IMPORTANT Pay attention to All Details, and success will come!
  20. 20. III. How to reach people to participate in the event A. Direct Mail 1. Advanced notice, 45-60 days prior to event 2. Informal invitation sent 30 days before event a. Personal letter b. Response card c. Other promotional pieces
  21. 21. B. Telephone Campaign 1. 45 days before event 2. Personal phone call should be made by board member, staff, volunteers 3. Follow-up package a. Letter following the call b. Brochure with information c. Reply card and envelope
  22. 22. C. Additional publicity may be great for some events 1. Radio (PSA) 2. TV (PSA) 3. Newspaper 4. Press Conference
  23. 23. IMPORTANT It has been said, “Successful people form the habit of doing things unsuccessful people don’t want to do.”
  24. 24. IV. Some of the events that have been proven to be successful. A. Banquet B. Key Donor Prospect Dinner C. Challenge Grant D. Auction E. Change for Children F. Golf Tournament