July IXDA 2012 @ Tribune Company          DESIGN BY COMMITTEE          Maintaining Sanity in an Agile Environment         ...
We are a                       MEDIA                       COMPANY                       23                       TV STATI...
160                        years                          oldTuesday, July 31, 12
Tuesday, July 31, 12
PRIOR UX WORK                          5Tuesday, July 31, 12
L.A. TIMES   IPAD APPTuesday, July 31, 12
L.A. TIMES                         WINDOWS                       PHONE 7 APPTuesday, July 31, 12
CRIME L.A.                        ANDROID                             APPTuesday, July 31, 12
CHICAGO TRIBUNE                            WINDOWS 8                                   APPTuesday, July 31, 12
Mobile                                Social                       CONCEPTS Tablet                                TV      ...
PRIOR UX WORK     CHICAGO                               TRIBUNE                            RESPONSIVE                     ...
OUR GOAL                PARTICIPATORY DESIGN               “DESIGN BY COMMITTEE”                                       12T...
Redesigning the Stop sign                                      http://www.youtube.com/watch?v=xwqPYeTSYngTuesday, July 31,...
WE’RE AGILE!            ...almost                          14Tuesday, July 31, 12
AGILE = COLLABORATION                                   15Tuesday, July 31, 12
16Tuesday, July 31, 12
LET’S   BRAINSTORMTuesday, July 31, 12
CHALLENGE          Brainstorm meetings          Lack focus           Progress too quickly to a solution           without ...
SOLUTION   “Brainstorm” in isolation           Embrace divergent thinking;           conduct individual exploration       ...
THE CREWTuesday, July 31, 12
THE CREW                                                    DEVELOPERS                               PRODUCT MANAGER      ...
THE CREW                                                    DEVELOPERS                               PRODUCT MANAGER      ...
SPHERES OF INFLUENCE                                                    DEVELOPERS                               PRODUCT M...
TEAM UXTuesday, July 31, 12
SPOILER ALERT           In an agile environment...           You are a design facilitator                                 ...
CHALLENGE          Not enough time                            26Tuesday, July 31, 12
SOLUTION           START           SKETCHING!!!                          27Tuesday, July 31, 12
NO EXCUSES!Tuesday, July 31, 12
SOLUTION                       SKETCH                       many ideas                                     PRESENT        ...
Believe in your solution           You can’t sell it if you don’t believe it.                                             ...
SPOILER ALERT          Never go alone           Always tag team.                                                +         ...
PRODUCT MANAGERTuesday, July 31, 12
They are your closest ally but...             There is a grey area - work it out!                                         ...
CHALLENGE          Let’s do what the N.Y. Times does...       “Follow the leader” approach.                               ...
SOLUTION          Explain why it may not work           Time to show your expertise on interface design.           Focus o...
CHALLENGE           They might try to design the interface           Let them sketch ideas.                               ...
SOLUTION          Be open to various forms          of communication           Remind them that your job is to make them l...
They help push hard features forward          It’s important to maintain daily communication with them.                   ...
PROJECT MANAGERTuesday, July 31, 12
They are usually the scrum master           A good project manager can make or break a project.                           ...
CHALLENGE           Over promises on deliverables           Trying to please an impatient stakeholder.                    ...
SOLUTION           Be upfront and realistic about estimates           There is no such thing as over-communication.       ...
DEVELOPERSTuesday, July 31, 12
Best friend or worst enemy           They make your ideas come to life.                                                44T...
CHALLENGE          Like reuse of code & efficiency           Solutions oriented around technology           rather than th...
Reality of agile development           Stuff always changes.                                         46Tuesday, July 31, 12
SOLUTION          It’s all about building a better product           Walk-through the interface using specific scenarios. ...
QUALITY ASSURANCETuesday, July 31, 12
If UX is the quarterback...           QA is the receiver.                                        49Tuesday, July 31, 12
CHALLENGE           QA only tests functionality                                         50Tuesday, July 31, 12
SOLUTION           Set expectations & keep in touch           Talk about a holistic testing approach.           Conduct oc...
STAKEHOLDERSTuesday, July 31, 12
Talk to them in a language                       they understand                       Talk about customers, not users.   ...
SPOILER ALERT                       UX also needs to think                       about the business                       ...
CHALLENGE                       Dealing with an                       alpha personality                                   ...
SOLUTION                       Let’s face it.                       You’re not going to win, but...                       ...
SPOILER ALERT                   SELL           Always present your work          Never email a deliverable and assume     ...
Selling the idea           Consider making it a experience.                                              Experience   Pres...
Tuesday, July 31, 12
Give them options,          but lead them to your choice           Always tell a story.                                  S...
What are you selling?            TRUST &            CONFIDENCE                                   61Tuesday, July 31, 12
FINALLY!          It’s not a war           We’re all in this together.                                         62Tuesday, ...
Thanks!           Get in touch with questions, comments           or other feedback           Pradeep Nayar              p...
Special thanks to           Kim Ruelo           Adam Jankowski           Kate Rosendale           Andre Alforque          ...
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Design by Committee

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UX work in an Agile (or almost Agile) environment can sometimes feel like 'Design by Committee'. The Tribune UX team would like to share some tips, thoughts and strategies we use internally, to maintain the sanctity of a participatory design environment. We will stay as practical as possible, using recent projects to walk through what we do. The goal is to leave you with some key takeaways to try in your workplace.

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Design by Committee

  1. 1. July IXDA 2012 @ Tribune Company DESIGN BY COMMITTEE Maintaining Sanity in an Agile Environment Kevin Leebroderick User Experience Lead Tribune Company Pradeep Nayar Former UX Principal Tribune CompanyTuesday, July 31, 12
  2. 2. We are a MEDIA COMPANY 23 TV STATIONS 8 NEWSPAPERS 50+ WEBSITESTuesday, July 31, 12
  3. 3. 160 years oldTuesday, July 31, 12
  4. 4. Tuesday, July 31, 12
  5. 5. PRIOR UX WORK 5Tuesday, July 31, 12
  6. 6. L.A. TIMES IPAD APPTuesday, July 31, 12
  7. 7. L.A. TIMES WINDOWS PHONE 7 APPTuesday, July 31, 12
  8. 8. CRIME L.A. ANDROID APPTuesday, July 31, 12
  9. 9. CHICAGO TRIBUNE WINDOWS 8 APPTuesday, July 31, 12
  10. 10. Mobile Social CONCEPTS Tablet TV Web Strategy 10Tuesday, July 31, 12
  11. 11. PRIOR UX WORK CHICAGO TRIBUNE RESPONSIVE 11Tuesday, July 31, 12
  12. 12. OUR GOAL PARTICIPATORY DESIGN “DESIGN BY COMMITTEE” 12Tuesday, July 31, 12
  13. 13. Redesigning the Stop sign http://www.youtube.com/watch?v=xwqPYeTSYngTuesday, July 31, 12
  14. 14. WE’RE AGILE! ...almost 14Tuesday, July 31, 12
  15. 15. AGILE = COLLABORATION 15Tuesday, July 31, 12
  16. 16. 16Tuesday, July 31, 12
  17. 17. LET’S BRAINSTORMTuesday, July 31, 12
  18. 18. CHALLENGE Brainstorm meetings Lack focus Progress too quickly to a solution without exploring options Most powerful, loud and/or obnoxious person wins! People get excited about an existing solution rather than solving the problem Some solutions are not cohesive with the overall experience 18Tuesday, July 31, 12
  19. 19. SOLUTION “Brainstorm” in isolation Embrace divergent thinking; conduct individual exploration Have a designated facilitator Conduct a design studio, not a BRAINSTORM MEETING!!! 19Tuesday, July 31, 12
  20. 20. THE CREWTuesday, July 31, 12
  21. 21. THE CREW DEVELOPERS PRODUCT MANAGER TEAM UX STAKEHOLDERS PROJECT MANAGER QUALITY ASSURANCETuesday, July 31, 12
  22. 22. THE CREW DEVELOPERS PRODUCT MANAGER TEAM UX STAKEHOLDERS PROJECT MANAGER QUALITY ASSURANCETuesday, July 31, 12
  23. 23. SPHERES OF INFLUENCE DEVELOPERS PRODUCT MANAGER TEAM UX STAKEHOLDERS PROJECT MANAGER QUALITY ASSURANCETuesday, July 31, 12
  24. 24. TEAM UXTuesday, July 31, 12
  25. 25. SPOILER ALERT In an agile environment... You are a design facilitator 25Tuesday, July 31, 12
  26. 26. CHALLENGE Not enough time 26Tuesday, July 31, 12
  27. 27. SOLUTION START SKETCHING!!! 27Tuesday, July 31, 12
  28. 28. NO EXCUSES!Tuesday, July 31, 12
  29. 29. SOLUTION SKETCH many ideas PRESENT internally rinse & repeat CRITIQUE not gut reaction PROTOTYPE Test it!Tuesday, July 31, 12
  30. 30. Believe in your solution You can’t sell it if you don’t believe it. 30Tuesday, July 31, 12
  31. 31. SPOILER ALERT Never go alone Always tag team. + VISUAL DESIGNER UX ARCHITECT 31Tuesday, July 31, 12
  32. 32. PRODUCT MANAGERTuesday, July 31, 12
  33. 33. They are your closest ally but... There is a grey area - work it out! 33Tuesday, July 31, 12
  34. 34. CHALLENGE Let’s do what the N.Y. Times does... “Follow the leader” approach. 34Tuesday, July 31, 12
  35. 35. SOLUTION Explain why it may not work Time to show your expertise on interface design. Focus on the problem you are trying to solve and question the solution. Look at other examples to force a conversation. 35Tuesday, July 31, 12
  36. 36. CHALLENGE They might try to design the interface Let them sketch ideas. 36Tuesday, July 31, 12
  37. 37. SOLUTION Be open to various forms of communication Remind them that your job is to make them look good. 37Tuesday, July 31, 12
  38. 38. They help push hard features forward It’s important to maintain daily communication with them. 38Tuesday, July 31, 12
  39. 39. PROJECT MANAGERTuesday, July 31, 12
  40. 40. They are usually the scrum master A good project manager can make or break a project. 40Tuesday, July 31, 12
  41. 41. CHALLENGE Over promises on deliverables Trying to please an impatient stakeholder. 41Tuesday, July 31, 12
  42. 42. SOLUTION Be upfront and realistic about estimates There is no such thing as over-communication. Build on existing trust and confidence. 42Tuesday, July 31, 12
  43. 43. DEVELOPERSTuesday, July 31, 12
  44. 44. Best friend or worst enemy They make your ideas come to life. 44Tuesday, July 31, 12
  45. 45. CHALLENGE Like reuse of code & efficiency Solutions oriented around technology rather than the needs of users. 45Tuesday, July 31, 12
  46. 46. Reality of agile development Stuff always changes. 46Tuesday, July 31, 12
  47. 47. SOLUTION It’s all about building a better product Walk-through the interface using specific scenarios. Take the time to explain the thought behind your design. Try to include them early in a solution. Thank them for a job well done! 47Tuesday, July 31, 12
  48. 48. QUALITY ASSURANCETuesday, July 31, 12
  49. 49. If UX is the quarterback... QA is the receiver. 49Tuesday, July 31, 12
  50. 50. CHALLENGE QA only tests functionality 50Tuesday, July 31, 12
  51. 51. SOLUTION Set expectations & keep in touch Talk about a holistic testing approach. Conduct occasional walk-throughs with them. Need to emphasis how important they are to the project. The success of the project depends on them. 51Tuesday, July 31, 12
  52. 52. STAKEHOLDERSTuesday, July 31, 12
  53. 53. Talk to them in a language they understand Talk about customers, not users. 53Tuesday, July 31, 12
  54. 54. SPOILER ALERT UX also needs to think about the business User needs + business needs = $$$ for everyone. 54Tuesday, July 31, 12
  55. 55. CHALLENGE Dealing with an alpha personality 55Tuesday, July 31, 12
  56. 56. SOLUTION Let’s face it. You’re not going to win, but... Don’t be scared - they’re not going to bite. Figure out what makes them tick. Find an influencer and become their buddy. 56Tuesday, July 31, 12
  57. 57. SPOILER ALERT SELL Always present your work Never email a deliverable and assume they understand your lengthy email. 57Tuesday, July 31, 12
  58. 58. Selling the idea Consider making it a experience. Experience Presentation 58Tuesday, July 31, 12
  59. 59. Tuesday, July 31, 12
  60. 60. Give them options, but lead them to your choice Always tell a story. Solution A Solution B Solution C Normal Better What they should wantTuesday, July 31, 12
  61. 61. What are you selling? TRUST & CONFIDENCE 61Tuesday, July 31, 12
  62. 62. FINALLY! It’s not a war We’re all in this together. 62Tuesday, July 31, 12
  63. 63. Thanks! Get in touch with questions, comments or other feedback Pradeep Nayar prad.nayar@gmail.com designonmymind Kevin Leebroderick kleebroderick@gmail.com 63Tuesday, July 31, 12
  64. 64. Special thanks to Kim Ruelo Adam Jankowski Kate Rosendale Andre Alforque Trent Sherrell 64Tuesday, July 31, 12

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