Using The Street Live Communication System


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Using The Street Live Communication System

  1. 1. Using the StreetLive Communication System December 2007
  2. 2. Communicator A family of designs tailored for the street
  3. 3. <ul><li>The service to Councils and Land Owners </li></ul><ul><li>Fully managed by us </li></ul><ul><li>No cost </li></ul><ul><li>Generates income </li></ul><ul><li>Save on marketing costs </li></ul><ul><li>Community messaging system – </li></ul><ul><li>Emergency messaging system – Evacuation plan, CCTV </li></ul><ul><li>Direct access to the system via an internet portal </li></ul><ul><li>Training on scheduling and content creation </li></ul><ul><li>Scheduling software has inbuilt approval process </li></ul><ul><li>Messages can be changed in minutes </li></ul><ul><li>Slotted exactly </li></ul><ul><ul><li>Just Fridays </li></ul></ul><ul><ul><li>Only drive time </li></ul></ul><ul><ul><li>All sites or individually </li></ul></ul>Back
  4. 4. <ul><li>In an Emergency </li></ul><ul><li>Separate password </li></ul><ul><li>Immediate overrule function for “High state” emergency messages </li></ul><ul><li>Templates can be set up for fast reaction </li></ul><ul><li>From call to display in 5 minutes </li></ul><ul><li>Mass coverage instantly </li></ul><ul><li>Select specific incident locations (All sites mapped and available via Google Earth or Multimap) </li></ul>Back
  5. 5. <ul><li>Sound (optional) – </li></ul><ul><li>Audio spotlighting technique </li></ul><ul><li>controlled directional </li></ul><ul><li>Installed in high dwell locations </li></ul><ul><li>Removes potential annoyance </li></ul><ul><li>Linked to CCTV monitoring </li></ul><ul><li>Interactive– </li></ul><ul><li>Bluetooth – upfront premium or pay per download </li></ul><ul><li>SMS – Coupons, offers </li></ul><ul><li>MMS – youth orientated messages </li></ul><ul><li>WAP Push – Downloads, ringtones </li></ul><ul><li>Detailed reporting and prospect database capture </li></ul>The Content
  6. 6. The Content
  7. 7. Communicator family: Orbs in Glasgow Planning granted , installations commenced
  8. 8. Communicator family: Orbs in Glasgow
  9. 9. City Infrastructure: Orb Wayfinders in Coventry Planning granted , installations commenced
  10. 10. City Infrastructure: Orb Wayfinders in Coventry Planning granted , installations commenced
  11. 11. <ul><li>Church St central pedestrian area </li></ul><ul><li>£6million development for 2008 </li></ul><ul><li>De clutter and modernisation programme </li></ul><ul><li>Removal of 30 banner sites </li></ul><ul><li>Replacement with 7 Communicator sites </li></ul>Back Example Deployment: Liverpool Capital of Culture 2008
  12. 12. Back 30 banners to be replaced by 5 Communicators as part of de-clutter and modernisation plan
  13. 13. Back <ul><li>First Installation has begun </li></ul><ul><li>Planning applications in August </li></ul><ul><li>Installation of 7 units coinciding with development works from November to January </li></ul>Delivered
  14. 14. Communicator family: role out
  15. 15. Communicator family
  16. 16. Communicator family: News Stand
  17. 17. First with the news
  18. 18. Views from the Public <ul><li>Please review the following research conducted w/c 19 th November in Glasgow in the next few slides </li></ul><ul><li>Please also view the attached CD showing VoxPox comments to accompany the research plus other videos </li></ul>
  19. 19. Views from the Kids! <ul><li>School Christmas Poster Campaign “What Christmas means to you” </li></ul><ul><li>Blackfriars Primary School, Head Teacher Mr Lawson </li></ul><ul><li>100 participants aged 6-8, 3 winners, 10 runners up </li></ul><ul><li>Prizes: Winning pictures shown on digital screens around Glasgow plus £20 book voucher </li></ul><ul><li>Check out the kids view on Christmas and their winning posters on the StreetLive displays! </li></ul>
  20. 20. StreetLive Community Messaging in Glasgow & Liverpool- Residents Survey and Independent Research
  21. 21. <ul><li>Glasgow Residents Survey </li></ul><ul><li>Street interviewing carried out to establish Glasgow’s opinion of Community messaging units. </li></ul><ul><li>This entailed the following: </li></ul><ul><ul><li>If the units had been noticed </li></ul></ul><ul><ul><li>Opinion of the units </li></ul></ul><ul><ul><li>Use for community messages, emergency services etc </li></ul></ul><ul><ul><li>Improve street scene </li></ul></ul><ul><ul><li>Effective means to raise money </li></ul></ul><ul><ul><li>Increase no. of community messaging units in Glasgow </li></ul></ul><ul><li>13 face-to-face interviews in the city centre, Argyle Street </li></ul><ul><li>Results have been outlined </li></ul>
  22. 22. 46% 15% 38% 39% NB) Respondents mentioned more than one point. Source: Streetbroadcast Nov 2007 Quote: ‘like them better than billboards, change images quicker and prefer to see more of them than fly posters’ Q.1 What did you think of the Community Messaging Units?