Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Using The Street Live Communication System

525 views

Published on

Published in: Education, Technology, Travel
  • Be the first to comment

  • Be the first to like this

Using The Street Live Communication System

  1. 1. Using the StreetLive Communication System December 2007
  2. 2. Communicator A family of designs tailored for the street
  3. 3. <ul><li>The service to Councils and Land Owners </li></ul><ul><li>Fully managed by us </li></ul><ul><li>No cost </li></ul><ul><li>Generates income </li></ul><ul><li>Save on marketing costs </li></ul><ul><li>Community messaging system – </li></ul><ul><li>Emergency messaging system – Evacuation plan, CCTV </li></ul><ul><li>Direct access to the system via an internet portal </li></ul><ul><li>Training on scheduling and content creation </li></ul><ul><li>Scheduling software has inbuilt approval process </li></ul><ul><li>Messages can be changed in minutes </li></ul><ul><li>Slotted exactly </li></ul><ul><ul><li>Just Fridays </li></ul></ul><ul><ul><li>Only drive time </li></ul></ul><ul><ul><li>All sites or individually </li></ul></ul>Back
  4. 4. <ul><li>In an Emergency </li></ul><ul><li>Separate password </li></ul><ul><li>Immediate overrule function for “High state” emergency messages </li></ul><ul><li>Templates can be set up for fast reaction </li></ul><ul><li>From call to display in 5 minutes </li></ul><ul><li>Mass coverage instantly </li></ul><ul><li>Select specific incident locations (All sites mapped and available via Google Earth or Multimap) </li></ul>Back
  5. 5. <ul><li>Sound (optional) – </li></ul><ul><li>Audio spotlighting technique </li></ul><ul><li>controlled directional </li></ul><ul><li>Installed in high dwell locations </li></ul><ul><li>Removes potential annoyance </li></ul><ul><li>Linked to CCTV monitoring </li></ul><ul><li>Interactive– </li></ul><ul><li>Bluetooth – upfront premium or pay per download </li></ul><ul><li>SMS – Coupons, offers </li></ul><ul><li>MMS – youth orientated messages </li></ul><ul><li>WAP Push – Downloads, ringtones </li></ul><ul><li>Detailed reporting and prospect database capture </li></ul>The Content
  6. 6. The Content
  7. 7. Communicator family: Orbs in Glasgow Planning granted , installations commenced
  8. 8. Communicator family: Orbs in Glasgow
  9. 9. City Infrastructure: Orb Wayfinders in Coventry Planning granted , installations commenced
  10. 10. City Infrastructure: Orb Wayfinders in Coventry Planning granted , installations commenced
  11. 11. <ul><li>Church St central pedestrian area </li></ul><ul><li>£6million development for 2008 </li></ul><ul><li>De clutter and modernisation programme </li></ul><ul><li>Removal of 30 banner sites </li></ul><ul><li>Replacement with 7 Communicator sites </li></ul>Back Example Deployment: Liverpool Capital of Culture 2008
  12. 12. Back 30 banners to be replaced by 5 Communicators as part of de-clutter and modernisation plan
  13. 13. Back <ul><li>First Installation has begun </li></ul><ul><li>Planning applications in August </li></ul><ul><li>Installation of 7 units coinciding with development works from November to January </li></ul>Delivered
  14. 14. Communicator family: role out
  15. 15. Communicator family
  16. 16. Communicator family: News Stand
  17. 17. First with the news
  18. 18. Views from the Public <ul><li>Please review the following research conducted w/c 19 th November in Glasgow in the next few slides </li></ul><ul><li>Please also view the attached CD showing VoxPox comments to accompany the research plus other videos </li></ul>
  19. 19. Views from the Kids! <ul><li>School Christmas Poster Campaign “What Christmas means to you” </li></ul><ul><li>Blackfriars Primary School, Head Teacher Mr Lawson </li></ul><ul><li>100 participants aged 6-8, 3 winners, 10 runners up </li></ul><ul><li>Prizes: Winning pictures shown on digital screens around Glasgow plus £20 book voucher </li></ul><ul><li>Check out the kids view on Christmas and their winning posters on the StreetLive displays! </li></ul>
  20. 20. StreetLive Community Messaging in Glasgow & Liverpool- Residents Survey and Independent Research
  21. 21. <ul><li>Glasgow Residents Survey </li></ul><ul><li>Street interviewing carried out to establish Glasgow’s opinion of Community messaging units. </li></ul><ul><li>This entailed the following: </li></ul><ul><ul><li>If the units had been noticed </li></ul></ul><ul><ul><li>Opinion of the units </li></ul></ul><ul><ul><li>Use for community messages, emergency services etc </li></ul></ul><ul><ul><li>Improve street scene </li></ul></ul><ul><ul><li>Effective means to raise money </li></ul></ul><ul><ul><li>Increase no. of community messaging units in Glasgow </li></ul></ul><ul><li>13 face-to-face interviews in the city centre, Argyle Street </li></ul><ul><li>Results have been outlined </li></ul>
  22. 22. 46% 15% 38% 39% NB) Respondents mentioned more than one point. Source: Streetbroadcast Nov 2007 Quote: ‘like them better than billboards, change images quicker and prefer to see more of them than fly posters’ Q.1 What did you think of the Community Messaging Units?

×