Lga Streetlive Presentation June 2007

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Lga Streetlive Presentation June 2007

  1. 1. Communicator a family of designs tailored for the street
  2. 2. Company Summary <ul><ul><li>Streetbroadcast Ltd, formed April 2001 </li></ul></ul><ul><ul><li>Apax, New Smith Capital, Consensus </li></ul></ul><ul><ul><li>IS09001 accredited </li></ul></ul><ul><ul><li>Offices in </li></ul></ul><ul><ul><ul><li>Stockport ( Innovation Centre) </li></ul></ul></ul><ul><ul><ul><li>Coventry ( Management) </li></ul></ul></ul><ul><ul><ul><li>London (Sales) </li></ul></ul></ul>
  3. 4. Company Summary <ul><ul><li>Installations across the UK in 80 towns and cities </li></ul></ul><ul><ul><li>220 contracts </li></ul></ul><ul><ul><li>23 Local Authorities including </li></ul></ul><ul><ul><ul><li>Glasgow, Liverpool, Leeds, Coventry, Redbridge, Dundee, Brent, Barking , Havering, Portsmouth, Newport, Kent, Swansea </li></ul></ul></ul><ul><ul><li>197 Shopping parks and centres </li></ul></ul><ul><ul><ul><li>Prudential, Land Securities, Hammersons, Standard Life, Axa, Capital Shopping Centres, British Land, Morley Fund Management </li></ul></ul></ul>
  4. 5. Back The service Easy, instant communication
  5. 6. Liverpool video A 60 minute cycle 12/18/24 hours a day 15 mins 10 mins
  6. 7. <ul><li>The service </li></ul><ul><li>Fully managed by us </li></ul><ul><li>No cost </li></ul><ul><li>Generates income </li></ul><ul><li>Save on marketing costs </li></ul><ul><li>Community messaging system – </li></ul><ul><li>Emergency messaging system – Evacuation plan, CCTV </li></ul><ul><li>Direct access to the system via an internet portal </li></ul><ul><li>Training on scheduling and content creation </li></ul><ul><li>Scheduling software has inbuilt approval process </li></ul><ul><li>Messages can be changed in minutes </li></ul><ul><li>Slotted exactly </li></ul><ul><ul><li>Just Fridays </li></ul></ul><ul><ul><li>Only drive time </li></ul></ul><ul><ul><li>All sites or individually </li></ul></ul>Back
  7. 8. <ul><li>Connecting people and places </li></ul><ul><li>Inform and entertain in high dwell time locations </li></ul><ul><li>Location branding </li></ul><ul><li>Site identification </li></ul><ul><li>Way finding </li></ul>Back Communication
  8. 9. <ul><li>In an Emergency </li></ul><ul><li>Separate password </li></ul><ul><li>Immediate overrule function for “High state” emergency messages </li></ul><ul><li>Templates can be set up for fast reaction </li></ul><ul><li>From call to display in 5 minutes </li></ul><ul><li>Mass coverage instantly </li></ul><ul><li>Select specific incident locations (All sites mapped and available via Google Earth or Multimap) </li></ul>Back
  9. 10. Back Content management and scheduling simple & controlled
  10. 11. <ul><li>Sound (optional) – </li></ul><ul><li>Audio spotlighting technique </li></ul><ul><li>controlled directional </li></ul><ul><li>Installed in high dwell locations </li></ul><ul><li>Removes potential annoyance </li></ul><ul><li>Linked to CCTV monitoring </li></ul><ul><li>Interactive– </li></ul><ul><li>Bluetooth – upfront premium or pay per download </li></ul><ul><li>SMS – Coupons, offers </li></ul><ul><li>MMS – youth orientated messages </li></ul><ul><li>WAP Push – Downloads, ringtones </li></ul><ul><li>Detailed reporting and prospect database capture </li></ul>The content
  11. 12. The content
  12. 13. The content 15 mins 10 mins
  13. 14. 15 mins 10 mins
  14. 15. Community Level User Process Content Creation Internal Approval Content and Campaign Add to Approved Library Proof Transmission Schedule <ul><li>Content approval process is totally automated via multi-level authorisation email system </li></ul><ul><li>StreetLive authoring and scheduling software supplied by Sony called Ziris </li></ul><ul><li>Streetbroadcast perform separate check, acting as final editor, before content goes live </li></ul>Broadcast Certification
  15. 16. Emergency Level User Process Amend Emergency Templates Internal Approval Content and Campaign Add to Approved Library Transmission Schedule <ul><li>Separate access level for Emergency Messaging </li></ul><ul><li>Council are the final editor for Emergency Messaging so stricter internal </li></ul><ul><li>approval required if Council choose to use this service level </li></ul>Broadcast Certification
  16. 17. Easy to use
  17. 18. Camera linked direct from each site in scheduling system
  18. 19. Easy site selection And search
  19. 20. Simple, intuitive campaign management
  20. 21. Visible content library For quick campaign checking
  21. 22. Playlist view screen by site or campaign
  22. 23. Communicator a family of designs tailored for the street
  23. 24. Communicator family
  24. 25. Communicator family
  25. 26. Communicator family: Orbs in Glasgow
  26. 27. City Infrastructure: Orb Wayfinders in Coventry
  27. 28. Communicator family: Improving existing street assets
  28. 29. Communicator family: Rethinking design
  29. 30. Communicator family
  30. 31. Communicator family: News Stand
  31. 32. Communicator family: News Stand
  32. 33. Process and Offer How We Do It Income Benefits Back
  33. 34. <ul><li>Terms </li></ul><ul><li>High footfall traffic locations attractive to advertisers </li></ul><ul><li>Income paid </li></ul><ul><li>Councils and Property Owners receive free message service </li></ul><ul><li>We take care of everything </li></ul><ul><ul><li>Survey </li></ul></ul><ul><ul><li>Permissions </li></ul></ul><ul><ul><li>New column </li></ul></ul><ul><ul><li>Display </li></ul></ul><ul><ul><li>Installation </li></ul></ul><ul><ul><li>Reconnection </li></ul></ul><ul><ul><li>Ongoing maintenance </li></ul></ul><ul><ul><li>Insurance </li></ul></ul><ul><ul><li>Training </li></ul></ul>Back How we do it
  34. 35. <ul><li>Forecast for Westminster </li></ul><ul><li>20 % of income (50% of profits) </li></ul><ul><li>£7,000 per site minimum rental payment </li></ul><ul><li>£14,000 per site forecast rental share payment </li></ul><ul><li>Example 1 20 sites </li></ul><ul><li>£140K minimum to £280K forecast </li></ul><ul><li>Example 2 50 sites </li></ul><ul><li>£350K minimum to £700K forecast </li></ul>Back Income
  35. 36. Benefits Additional income Small number of sites required to generate sizeable income Fully managed service Interesting and exciting communication with the public in high dwell time locations Bespoke furniture Sizeable cash saving on existing marketing spend by redirection Speedy emergency messaging system/evacuation plan Back

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