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Design Perspectives For The Decentralized Age!
Leandro Agro: IxD /UX | IoT
Network Thinking
www.designgroupitalia.com2
© DESIGN GROUP ITALIA
WHO2
2
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UX#
Internet#of#Things#
IxD2
AI,2Virtual2Assistants2
Eye>Tracking2
Digital2Strategy2
Usability2
Mo...
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Network2Thinking2
4
3 chapters | about the HOW
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///2What2is2design?2///2
5
Why business loves design
©2DESIGN2GROUP2ITALIA2©2DESIGN2GROUP2ITALIA2
“Design(isn't(just(about(
shapes(or(pixels(anymore.(
Design(is(the(process(th...
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Design2is2an2exploraSon2
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Full2of2humanity2and2beauty22
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Design2is2(also)2a2process2
9
thinking
Desirability2/2Feasibility2/2Viability2
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Money2*2Design2
10
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((((((((((((((((((((((((devoured(Doblin,(2nd(
Road,(Ubermind,(Flow(Interac<ve,(
Aqua(Media,(Banya...
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((((((((((((((((((((((((devoured(
Doblin,(2nd(Road,(
Ubermind,(Flow(
Interac<ve,(Aqua(Media,(
Ban...
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Cultural2ShiZ2
13
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Every2Tool,2service,2business2that2
jump2in2the2digital2technology,2start2
to2follow2Moore’s2Law:...
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Digital2technologies2are2pushing2
consumerizaSon2and2mulSplying2touchpoints.22
15
Everything#jumps#t...
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ConnecSvity2changes2everything2
not2only2decentralizaSon2but2also2interdependence22
16
Fluid experie...
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The2INTERNET2OF2THINGS2bridges2both2the2
physical2and2digital2worlds,2permi^ng2the2power2
of2the2...
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Every2Sme2that2a2company2places2an2objects2
into2your2world2(pocket,2car,2desk)2starts2an2
always...
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In2this2new2human>connected2world,22
Designers2lead2innovaSon2
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Short2story2about2
“network2thinking”2
20
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WIRED 2008
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What2is2“Network2thinking”?2
2
Todays’(visionaries(can’t(consider(the(mechanical(clock,(the(assem...
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“Network2thinking”2is2a2mental2model…2
2
2
A2WHOLE2NEW2WAY2TO2SEE2THE2PRESENT2AND2IMAGINE2THE2FUT...
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Most(recent(human’s(genera<ons(have(a(totally(different(
rela<on(with(technologies(with(respect(to...
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Cognitive tools Mental#model#
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///2Storytellers2///2Connected Objects are Natural born
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People2expectaSons2are2shaped2by2
consumer2technologies.22
27
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WHAT2/2WHEN2
28
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We2live2on2the2border2between2Cloud22
FOG2compuSng2and2the2IoT2Era.22
At2this2stage2of2technological...
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“"mes&they&are&a&changing”&
201X2
IN 2008 THE NUMBER OF
CONNECTED OBJECTS HAS
EXCEEDED THAT OF HU...
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Technologies2are2shaping2us2through2the2
connected2(cogniSve)2devices2we2are2using!
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Like(in(a(aliens(invasion…!
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Today, more than 120 new 'things’
comes online every second.2
33
Dave Evans, chief futurist at Cisco...
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“Talking(Objects”!
Connected2devices2are2natural2born2storytellers!
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Who is actually taking the picture?
I added location
I added metadata
Are you smiling?
Are your e...
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Why she is taking a picture?
From where this habit come from?
We are the consequence of the tools...
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What is real? Who is the artist
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From2memories2co>creaSon2to22
automa'c!memories#and2autonomous!stories!
39
Collec'ng!Data2
Connected2objects2are2usually2
smart2enough2to2play2a2behavior.2
For2example,2take2a2detecSon2
(measure...
40
Fitness2bracelets2records2what2we2do2every2day.2
This2extended2memory,2visualized2through2
dashboard,2is2able2to2make2o...
41
!
!
Proac've!Panorama2
&
Androids2examine2every2picture2
you2take2>and>2it2proacSvely2
assembles2a2“Panorama”2
without2...
42
!
!
Proac've!Panorama2
2
AutomaBc#memories…#
43
!
!
Build!the!story!2
One2click&Movie&trailer&
Families2started2to2collect2
and2record2their2special2
moments2in2a2bran...
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knightscope-k5
We all are cyborgs
Autonomous machines observing us
Who is connected?
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knightscope-k5
We all are cyborgs
Autonomous machines observing us
Who is connected?
JIBO
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“Connected2objects2are2Natural2Born2Storytellers.2
Meaningful2stories2might2be2created2combining2...
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In220152brands2are2becoming2media2companies.22
Other2big>name2players2such2as2Uber,2Airbnb,2Marri...
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People’s2interacSon2with2technology2may2seem2
predictable2enough,2but2it2is2not2100%2true.2
29 Sette...
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People’s#interacBon#with#technology#may#seem#predictable#enough,#
but#it#is#not#true.#
29 Settembre ...
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Ar'ficial!neural!networks,!or!'ANNs’!!2
Google's2ANNs2are2programmed,2through2an2
endless2stream2o...
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Storyteller#objects#are#already#influencing#the#scene;#
classic#user#interacBon#is#evolving#into#a#co...
© DESIGN GROUP ITALIA 52KK:2Take2in2mind2“what2technology2wants…”2
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///2Design2Rules2///2Design#rules#for#a#highly#networked#Jpost#cloud#compuBngJ#world.##
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“Design(isn't(just(about(shapes(or(pixels(
anymore.(Design(is(the(process(that(shapes(
product(be...
© DESIGN GROUP ITALIA 55
In2this2moment2of2Sme,2it2is2obsolete2to2design2objects2
that2simply2wait2unSl2their2buKons2have2...
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1. Evolving2design2tools,2to2evidence2
exisSng2objects'2emergent2behaviors2
2
2. 2Infusing2behavi...
57
59
IoT2DESIGN2
It’s!all!about!People!&!Trust!
Technology/OperaSon22
Driven2
MarkeSng/Campaign2
2Driven2
60
IoT2DESIGN2
It’s!all!about!People!&!Trust2
#
1.#Expression#of#Brand#values#in#space#
2.#Smart#use#of#tech#trends#
3.#Re...
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1. Evolving2design2tools,2to2evidence2
exisSng2objects'2emergent2behaviors2
2
2. 2Infusing2behavi...
62
Inspired2by2Asimov2
Every!object!must!know!STORIES#
the2History2of2its2past2(how2it2is2made,2where2it2
was2produced,2ho...
63
Every!object!must!be!SENTIENT#
Every2object2should2know2something2about2the2
world2around2it2through2sensors,2or2at2lea...
64
Every!object!must!be!SOCIAL#
Every2object2must2be2able2to2communicate2and2share2
its2status2across2social2networks2used...
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///2Conclusion2///2
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Technology2acceleraSon2changes2everything.2
66
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The2consumerizaSon2process,2combined2with2
the2proliferaSon2in2digital2touchpoints,2
moves2products2...
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ConsumerizaSon2evolve2consumers’2habits.2
People2expect2BEHAVIOURS2(not2just2features).2
68
© DESIGN GROUP ITALIA
To2be2connected2is2the2“natural2state2of2
mind”2for2any2object2
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Placing2an2object2in2a2pocket,2in2a2car,2on2a2
desktop2or2in2customers’2homes2means2
building2a2pers...
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2AestheSc2of2trust2plays2a2huge2role2in2the2
design2of2these2new2behavior>based2
Smart2tools2
71
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Every2Object2should…2
>2know2stories2
>2Be2senSent22
>2Be2social2
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DESIGN GROUP ITALIA
Via Aleardo Aleardi 12
20154 Milano ITALIA
tel. +39 02 58325272
234 West 39th...
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© DESIGN GROUP ITALIA ConsumerizaSon2evolve2consumers’2habits.2 Network thinking: Design Perspectives For The Decentralized Age

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