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A Design Journey /// Naba 2014

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This is a full day lesson @NABA http://www.naba.it/about-us/?lang=en

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A Design Journey /// Naba 2014

  1. 1. A Design Journey with Leandro Agrò | Gmail, Twitter, Skype: leeander
  2. 2. LEANDRO AGRO’ Main WE LOVE THINGS! Things are our toys and we dismantle, hack, reload, connect, enhance everything (IoT&Service Lab) I am an awarded IxD/UX Director, patents contributor, with 15+ years of design and team leadership. Digital Design Director
  3. 3. Digital Design Director Main DGI 43PEOPLE 16COUNTRIES 80%ABROAD REVENUES 45YEARS 50+AWARDS 2COMPASSI D’ORO MILAN& NYC&
  4. 4. START
  5. 5. NOT a Professor I am…
  6. 6. TimeHumanity
  7. 7. Digital Design Director Frontiers Conferences / co-Founder TOK.TV / VP Product JOINPAD / President SRLABS / Partner WideTAG / co-Founder Kallideas / R&D LAB Director RAZORFISH Healthware / UX Principal Main Side Past WebEgg / UX Director AltoProfilo / co-Founder
  8. 8. Digital Design Director Frontiers Conferences / co-Founder TOK.TV / VP Product JOINPAD / President SRLABS / Partner WideTAG / co-Founder Kallideas / R&D LAB Director RAZORFISH Healthware / UX Principal Main Side Past WebEgg / UX Director AltoProfilo / co-Founder Inspirational Events Second Screen AR/VR Eye-Tracking iHealth Internet of Things Virtual Assistants SW as Design The UX company
  9. 9. Digital Design Director Frontiers Conferences / co-Founder TOK.TV / VP Product JOINPAD / President SRLABS / Partner WideTAG / co-Founder Kallideas / R&D LAB Director RAZORFISH Healthware / UX Principal Main Side Past WebEgg / UX Director AltoProfilo / co-Founder A 25y long trip into the near future Inspirational Events Second Screen AR/VR Eye-Tracking iHealth Internet of Things Virtual Assistants SW as Design The UX company
  10. 10. Digital Design Director Frontiers Conferences / co-Founder TOK.TV / VP Product JOINPAD / President SRLABS / Partner WideTAG / co-Founder Kallideas / R&D LAB Director RAZORFISH Healthware / UX Principal Main Side Past WebEgg / UX Director AltoProfilo / co-Founder Inspirational Events Second Screen AR/VR Eye-Tracking iHealth Internet of Things Virtual Assistants SW as Design The UX company Everything you can imagine, is real
  11. 11. Which stories I should share today?
  12. 12. Eye-Tracking Internet of Things Virtual Assistants Which stories I should share today?
  13. 13. 1/3
  14. 14. Doug Engelbart Douglas Carl Engelbart (January 30, 1925 – July 2, 2013) was an American engineer and inventor, and an early computer and Internet pioneer. He is best known for his work on the challenges of human–computer interaction, particularly while at his Augmentation Research Center Lab in SRI International, resulting in the invention of the computer mouse, and the development of hypertext, networked computers, and precursors to graphical user interfaces. These were demonstrated at The Mother of All Demos in 1968. Engelbart's Law, the observation that the intrinsic rate of human performance is exponential, is named after him. (Wikipedia)
  15. 15. Eye-Tracking
  16. 16. How it works?
  17. 17. The Golden Triangle Discovery
  18. 18. 3min video
  19. 19. From XY pointer to the Xerox Parc What else?
  20. 20. Prototyping a new generation of medical devices http://www.youtube.com/watch?v=JtvpUQykqWA
  21. 21. 2/3
  22. 22. Neal Stephenson Snow Crash was published way back in ancient 1992 and laid out many of the attributes of today's online life, including the Metaverse, a virtual place where people meet, do business and play, presenting themselves as avatars. If you've ever played wildly popular multiplayer online games like World of Warcraft, or visited the virtual communities of Second Life, you can get a chill thinking about what he saw back before the popularization of the World Wide Web." (io9) Isaac Asimov / Philip K. Dick
  23. 23. Virtual is not an opposite to REAL
  24. 24. Leandro Agrò | Gmail, Twitter, Skype: leeander 2. Virtual Assistants & Second Life
  25. 25. Virtual is Real FRONTIERS CONFERENCES
  26. 26. OLD times
  27. 27. …costruirsi un mondo prims per prims
  28. 28. Che senso hanno le strade in un luogo dove tutti possono volare? Ed un ponte? 
 
 Servono ad andare da un sito all’altro, passeggiando. 
 Il carattere di luogo consente a questa internet parallela di trasmettere ai propri utenti delle esperienze molto diverse dal web. 
 Pensate ai tradizionali (!) siti web. Per passare da un sito all’altro si attraversa un confine. Un momento di bianco. SL è tutto questo, con in più la possibilità andare da un “sito” all’altro passeggiando! E se è vero che il “viaggio” non è la destinazione, ma quello che c’è in mezzo… allora si comincia a comprendere l’enorme potenziale di SL. 
 The journey, not the destination
  29. 29. FRONTIERS CONFERENCES Friendship
  30. 30. “Ho visto caschi che pesavano quattro chili con risoluzione 200×200 e madri disperate che portavano figli malati al Santuario della Realtà Virtuale dopo aver visto Il Tagliaerbe” John Maeda Learnings
  31. 31. Simulation to support people REAL LEARNING http://www.secondlearning.it/progetto-itbridge- esperienze-di-italiano-l2-in-second-life/ Events
  32. 32. Decoder Island | Award Art & Awards
  33. 33. Leandro Agrò | Gmail, Twitter, Skype: leeander Small world might be comfortable places Islands are extended interfaces
  34. 34. https://vimeo.com/14294054
  35. 35. Where is the link between intelligence and simulation?
  36. 36. Unreal CRM
  37. 37. Make it emphatic
  38. 38. VA @work
  39. 39. 2006 (before phones were smart)
  40. 40. Embodiment… where pixel and atoms crashes
  41. 41. Leandro Agrò | Gmail, Twitter, Skype: leeander
  42. 42. Leandro Agrò | Gmail, Twitter, Skype: leeander This is Claudia -and- she is Real
  43. 43. Leandro Agrò | Gmail, Twitter, Skype: leeander
  44. 44. “Research is the transformation of money into knowledge. Innovation is the transformation of knowledge into money.” Geoffrey Nicholson, 3M
  45. 45. http://www.foreveridentity.com
  46. 46. 3/3
  47. 47. Kevin Kelly Kevin Kelly (born August 14, 1952) is the founding executive editor of Wired magazine, and a former editor/publisher of the Whole Earth Review. 
 “This provocative book introduces a brand-new view of technology. It suggests that technology as a whole is not just a jumble of wires and metal but a living, evolving organism that has its own unconscious needs and tendencies.”
  48. 48. Internet of Things
  49. 49. This is an evolutionary moment for the Internet! In fact…
  50. 50. Even if the Internet appears ubiquitous, still the number of connected objects or devices is vastly inferior to those which are not connected.
 
 The coming revolution will raise from the necessity of substituting everyday objects with connected ones, making these more intelligent and aware. This is the Internet of Things
  51. 51. HUMANS OBJECTS 2003 2010 2015 2020 IN 2008 THE NUMBER OF CONNECTED OBJECTS HAS EXCEEDED THAT OF HUMANS In Q1/12 there were more iPhone sold on planet Earth than babies born.
  52. 52. 100 'things' are coming online every second. 50 Billion connected objects await us on the threshold of 2020, and many of these will necessarily be "autonomous"

  53. 53. Cisco: Inspirational Video
  54. 54. Smart objects are natural born story tellers
  55. 55. Crazy Years http://vimeo.com/9016774 http://vimeo.com/7112182 http://www.youtube.com/watch?v=lDy10OtjNt8
  56. 56. http://vimeo.com/9016774
  57. 57. Social norms has a strong influence on personal behavior and happiness. Global change is only possible when people are involved. http://www.youtube.com/watch?v=ofm7ZqnB-eg
  58. 58. Design it is not -anymore- about shape. Design is about behavior
  59. 59. Behaviors (not just style) iPod+iTunes
  60. 60. Design Laws for Makers Even asocial objects, dream of Clouds
  61. 61. Every object must know STORIES the History of its past (how it is made, where it was produced, how it is used) and its future (as it is disassembled, valued in its parts, recycled, disposed of).

  62. 62. Every object must be SENTIENT Every object should know something about the world around it through sensors, or at least know when and where it is used.
  63. 63. Every object must be able to communicate and share its status across social networks used by humans, "participating" in their social relationships. Every object must be SOCIAL
  64. 64. Every Tool, service, business that jump in the digital technology, start to follow Moore’s Law: Acceleration change everything. http://www.youtube.com/watch?v=E9wFXHYJgdo Peter Diamandis
  65. 65. Retail Store Online store ProfessionalKOL Product stories Specs Advertising Social Sphere Fan Group Package Sales Tools B2C Help B2B supportBakery Baker spoon Recipe Grocery (ingredients) Package Advertising Fan Group Social Sphere Touchpoints multiplication NON DIGITAL vs DIGITAL GOOD
  66. 66. Technology Consumerization Emerging Experience
  67. 67. N E S T ?
  68. 68. Observing NEST from a UX perspective What really change with NEST? Why is perceived so well? Customers are not buying an home automation system: they are just buying another iPod.
  69. 69. Reinvent thermostats: an investor point of view… Yes, we see the problem but is a crowded ugly niche, and doesn’t scale as a billion dollar business
  70. 70. Reinvent thermostats: an investor point of view… “Ok, just think about it like another iPod” This is a system in the user mind. Like iPod/iTunes. This is a system in the user mind. Like something that only a technician might handle and that any user will never never never understand.
  71. 71. Reinvent thermostats: an investor point of view… “This object is a desirable and easy like an iPod, but always connected over the internet. We will be the first to take a permanent place inside home, and we will grow through data and services”. No hidden parts or buttons Clear STATUS Predictive Behavior No programming needed Human presence awareness Multiple touchpoints Touch based UI: EASY and MODERN Trustable Aesthetic
  72. 72. Reinvent thermostats: an investor point of view… No hidden parts or buttons Clear STATUS Predictive Behavior No programming needed Human presence awareness Multiple touchpoints Touch based UI Trustable Aesthetic Autonomous thinking Cloud / Service layer UI quick aging* Data Business Logic Interface
  73. 73. Reinvent thermostats: an investor point of view… No hidden parts or buttons Clear STATUS Predictive Behavior No programming needed Human presence awareness Multiple touchpoints Touch based UI Trustable Aesthetic Autonomous thinking Cloud / Service layer UI quick aging* Data Business Logic Interface
  74. 74. Reinvent thermostats: an investor point of view… No hidden parts or buttons Clear STATUS Predictive Behavior No programming needed Human presence awareness Multiple touchpoints Touch based UI Trustable Aesthetic Autonomous thinking Cloud / Service layer UI quick aging* Data Business Logic Interface “NEST solve a real and well perceived problem, while is desirable like an iPod, so people will buy it independently from usual home automation channels.”
  75. 75. A brand new aesthetic of TRUST Internet is NOT an extension of “your” home automation device/system. Internet is about PEOPLE and TRUST. The main goal is to shift home automation tools from isolated-passive machines to a network of proactive, collaborative, sharable equipment.
  76. 76. •  Get users data in order to: •  Save end user’s money •  Facilitate peak handling for energy companies •  Providing valuable user’s data to third parties Nest business Model •  Sell hardware •  Value added services (NA)
  77. 77. Bruce Sterling Writer, Futurist, Michael Bruce Sterling (born April 14, 1954) is an American science fiction author who is best known for his novels and his work on the Mirrorshades anthology. Sterling, along with William Gibson, Rudy Rucker, John Shirley, Lewis Shiner, and Pat Cadigan, is one of the founders of the cyberpunk movement in science fiction. Nickname "Chairman Bruce.” Spime is a neologism for a futuristic object, characteristic to the Internet of Things,[1] that can be tracked through space and time throughout its lifetime.[2] They are essentially virtual master objects that can, at various times, have physical incarnations of itself.[1][3] An object can be considered a spime when all of its essential information is stored in the cloud.[4] Bruce Sterling sees spimes as coming through the convergence of six emerging technologies, related to both the manufacturing process for consumer goods, and through identification and location technologies.
  78. 78. Near Future according… Me :)
  79. 79. Less Objects than Humans Past Present Future Much more Objects than Humans “Objects” indistinguible than Humans. Most of the Objects are isolated / Stand Alone Most of the Objects stay very close to Humans / Proximity Most of the Objects lives with humans
 Wearable 
 Ambient ATOMS ONLY PASSIVE REACTIVE PRO-ACTIVE ATOMS ONLY HUMANS OBJECTS
  80. 80. Less Objects than Humans Past Present Future Much more Objects than Humans “Objects” indistinguible than Humans. This room represent the initial space between mere TOOLS and HUMANS. At the very beginning, tools were few, weak, isolated, not representative, casual, while humans -since the early stage of the existents- were social. Most of the Objects are isolated / Stand Alone Most of the Objects stay very close to Humans / Proximity Most of the Objects lives with humans
 Wearable 
 Ambient CO-EVOLUTION IN LIFE ITERATION AND INFLUENCE GENERATIONAL LEARNING ATOMS ONLY PASSIVE REACTIVE PRO-ACTIVE Consumer Age TBD Age Industrial Age and before ATOMS ONLY HUMANS OBJECTS
  81. 81. Less Objects than Humans Past Present Future Much more Objects than Humans “Objects” indistinguible than Humans. This room represent the initial space between mere TOOLS and HUMANS. At the very beginning, tools were few, weak, isolated, not representative, casual, while humans -since the early stage of the existents- were social. Most of the Objects are isolated / Stand Alone Most of the Objects stay very close to Humans / Proximity Most of the Objects lives with humans
 Wearable 
 Ambient CO-EVOLUTION IN LIFE ITERATION AND INFLUENCE GENERATIONAL LEARNING TENS OF BILLIONS ATOMS ONLY BILLIONS Time
 Speed of digitalization 
 Sharing / Speed of “Trust” 
 Autonomous Awareness 
 Population PASSIVE REACTIVE PRO-ACTIVE NOW Consumer Age TBD Age Industrial Age and before ATOMS ONLY HUMANS OBJECTS
  82. 82. Less Objects than Humans Past Present Future Much more Objects than Humans “Objects” indistinguible than Humans. This room represent the initial space between mere TOOLS and HUMANS. At the very beginning, tools were few, weak, isolated, not representative, casual, while humans -since the early stage of the existents- were social. Most of the Objects are isolated / Stand Alone Most of the Objects stay very close to Humans / Proximity Most of the Objects lives with humans
 Wearable 
 Ambient CO-EVOLUTION IN LIFE ITERATION AND INFLUENCE GENERATIONAL LEARNING MOSTLY BITES TENS OF BILLIONS ATOMS ONLY BILLIONS Time
 Speed of digitalization 
 Sharing / Speed of “Trust” 
 Autonomous Awareness 
 Population PASSIVE REACTIVE PRO-ACTIVE NOW Consumer Age TBD Age Industrial Age and before Deep hybridization between humans and technologies https://www.youtube.com/watch?v=3PMlDidyG_I ATOMS ONLY HUMANS OBJECTS Neo-Animism
  83. 83. Simulation in VR is often showed as a first person view of the world.
 
 TODAY this is true also outside the pure digital environment.
  84. 84. Oculus: welcome (back) to Virtual Reality
  85. 85. The Machine to be another
 TRADING BODIES, SEXES WITH OCULUS RIFT
 http://animalnewyork.com/2014/trading-bodies-sexes- oculus-rift/
  86. 86. The world as ultimate algorithms (Terraforming)
  87. 87. The world as ultimate algorithms Kevin Slavin (TED) Will WrightThe Hitchhiker's Guide to the Galaxy / Douglas Adams
  88. 88. The single, most relevant, durable, challenge that I found…
  89. 89. It’s all about TIME Stewart Brand Stewart Brand (born December 14, 1938) is an American writer, best known as editor of the Whole Earth Catalog. He founded a number of organizations, including The WELL, the Global Business Network, and the Long Now Foundation.
  90. 90. Recap…
 Take care of time as a tool and an issue Remember than before than any USABILITY / UX / ETC, the first barrier to climb is CULTURAL and SOCIAL ACCEPTABILITY. Design it is not about MAKING NEW JUNK that stay cool for a season. In this age, Design is about helping people, companies, communities to create meaningful objects, systems, services, solutions that take care of all us, as humanity. In this sense, be aware about the need to create emotionally durable smart objects. Humans STAYS. The fast forward innovation is the one that design SMART objects that STAYS aka evolves.
  91. 91. Gmail, Skype, Twitter, Flickr: @leeander Thank you! Design isn't just about shapes or pixels anymore. Design is the process that shapes product behaviors, communities, companies and -in the end- builds new worlds”
  92. 92. https://www.youtube.com/watch?v=fEsbA8EBbos

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