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Lugano UXCONF 2011

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OLD & FUN TALK (archived)

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Lugano UXCONF 2011

  1. 1. usability IxD AI, Virtual Assistant Internet of Things Prototypes iPhone Eye-Tracking Multimodal UI UX Health Gmail, Skype, Twitter, Flickr, etc: @leeander
  2. 2. Publicis Healthware International ★ Software House ★ Digital Agency ★ Consultancy Firm More than 200 professionals in two International hubs and several local offices. Publicis Healthcare Communications Group (PHCG) is the largest healthcare communications network in the world. PHCG manages top tier agencies that promote innovative solutions in advertising, medical education, message delivery, digital, market access, and medical and scientific affairs. Our more than 3,000 employees work to manage nearly 14 agency brands through 53 offices located in 11 countries.
  3. 3. Publicis Healthware International ★ Software House ★ Digital Agency ★ Consultancy Firm More than 200 professionals in two International hubs and several local offices. Publicis Healthcare Communications Group (PHCG) is the largest healthcare communications network in the world. PHCG manages top tier agencies that promote innovative solutions in advertising, medical education, message delivery, digital, market access, and medical and scientific affairs. Our more than 3,000 employees work to manage nearly 14 agency brands through 53 offices located in 11 countries.
  4. 4. ux introNon è una UX per puristi #uxcon11 Agenda
  5. 5. UX Guy
  6. 6. intro Agenda health
  7. 7. Quanto è grande l’Healthcare? US$ 100 B 2011
  8. 8. Ex. 1: WebMD
  9. 9. Ex. 1: WebMD WebMD owns websites that gives its visitors information on a wide variety of medical conditions, overviews of available treatment options, and general information on lifestyle and preventative care. WebMD provides most of its services for free and makes money by charging other companies, particularly pharmaceutical companies, to advertise on its sites. (NASDAQ: WBMD)
  10. 10. Ex. 1: WebMD WebMD owns websites that gives its visitors information on a wide variety of medical conditions, overviews of available treatment options, and general information on lifestyle and preventative care. WebMD provides most of its services for free and makes money by charging other companies, particularly pharmaceutical companies, to advertise on its sites. (NASDAQ: WBMD) The company earned $439 million in revenue and $117 million in net income in 2009 As of December 31, 2009, we had approximately 1,400 employees.
  11. 11. heartbeatsymptoms withings googlebody browser Digitalizzazione Progressiva Handyscope
  12. 12. Bill Davenhall, Medico (Speaker al TED) James Heywood, cofondatore di PatientsLikeMe (self tracking) Facebook & GoogleMaps La tua geografia è strettamente connessa alla tua salute “Fare Networking per curare e curarsi”
  13. 13. Hosain Rahman, CEO di Jawbone, ha svelato al TED un nuovo prodotto chiamato UP. Si tratta di un braccialetto flessibile colmo di sensori di movimento e capace di collegarsi wireless con la Rete. La sua invenzione ha permesso alla Jawbone di raccogliere oltre 100 milioni di dollari di capitale di rischio in soli tre mesi. Noi stiamo puntando ai 4,4 trilioni di dollari di costi che, nei soli prossimi dieci anni, saranno causati da patologie cardiache e diabete Internet of Things
  14. 14. Zeo, Vitality, AliveCor, KiFit Armband, Nike+, Fitbit Invasione dei device
  15. 15. Aimee Mullins Prof. Hugh Herr eyeborg project Nano Robot Veins Nano Robot Non sono Humanity+
  16. 16. Apple Store, NYC Health @consumers
  17. 17. Health Near Future http://www.dexigner.com/news/19280
  18. 18. 1thStory Agenda
  19. 19. There is not a house that can be built without design, and designing a house doesn’t mean picking some colors, materials and windows, but... DESIGNING A PLACE WHERE PEOPLE CAN ACTUALLY LIVE THE MOST RELEVANT EXPERIENCE ON EARTH: THEIR LIFE. A che serve la UX? Flip Strip: In principio fu la UX ★ Progetto Internazionale multi-Agenzia ★ Un portale multiservizi in“n” lingue ★ Pochissima conoscenza del metodo ★ Nessuna conoscenza della UX ★ Fiducia tutta da conquistare sul campo The more ambitious the building is, the more complex the design phase will be. Btw: no-one can handle the construction of an ambitious building without running a great project behind it.
  20. 20. Flip Strip: In principio fu la UX ★ Progetto Internazionale multi-Agenzia ★ Un portale multiservizi in“n” lingue ★ Pochissima conoscenza del metodo ★ Nessuna conoscenza della UX ★ Fiducia tutta da conquistare sul campo The more ambitious the building is, the more complex the design phase will be. Btw: no-one can handle the construction of an ambitious building without running a great project behind it.
  21. 21. Flip Strip: In principio fu la UX ★ Progetto Internazionale multi-Agenzia ★ Un portale multiservizi in“n” lingue ★ Pochissima conoscenza del metodo ★ Nessuna conoscenza della UX ★ Fiducia tutta da conquistare sul campo The more ambitious the building is, the more complex the design phase will be. Btw: no-one can handle the construction of an ambitious building without running a great project behind it.
  22. 22. Le fasi di progetto? Flip Strip: Dove sono i pixel? ★ Perche’non vediamo il visual? ★ Come realizziamo una architettura dei contenuti adeguata? ★ Come facciamo a garantire ad ogni servizio un box in homepage? Assessment & Market research will emerge int the UX Design process trough MAPS, PERSONAS, INTERVIEWS, STORYBOARDS, etc. Joel
  23. 23. Le fasi di progetto? Flip Strip: Dove sono i pixel? ★ Perche’non vediamo il visual? ★ Come realizziamo una architettura dei contenuti adeguata? ★ Come facciamo a garantire ad ogni servizio un box in homepage? Assessment & Market research will emerge int the UX Design process trough MAPS, PERSONAS, INTERVIEWS, STORYBOARDS, etc. Joel
  24. 24. Flip Strip: Coerenze impossibili La leggenda della coerenza
  25. 25. Flip Strip: Coerenze impossibili La leggenda della coerenza ..."..."
  26. 26. Flip Strip: l’idea La coerenza ritrovata!
  27. 27. Flip Strip: l’idea La coerenza ritrovata!
  28. 28. Flip Strip: I risultati Un team innamorato della coolness della UI speciale è più partecipe. Un argomento faro per gli StakeholderA. B.
  29. 29. 2ndStory Agenda
  30. 30. eDetailing: definizione !!!!
  31. 31. eDetailing: l’adozione dal basso Time Online Increasing – Due in Part to Mobile Access Source: Taking the Pulse® v7-v11 Among online physicians 4 6 8 10 12 14 16 2007 2008 2009 2010 2011 Averageprofessionalhoursspentonlineperweek 50% of physicians own smartphone/ PDA 65% of smartphone/PDA owners say device essential 30% of physicians own an iPad 29% of smartphone/PDA owners say mobile devices increased their time online in 2011 27% of smartphone owning physicians have an iPhone iPad launch Year 28% of physicians plan to purchase iPad* 75% of all physicians own an Apple device in 2011 Source: ManhattanResearch 6% plan to purchase other type of tablet
  32. 32. eDetailing: l’adozione dal basso Time Online Increasing – Due in Part to Mobile Access Source: Taking the Pulse® v7-v11 Among online physicians 4 6 8 10 12 14 16 2007 2008 2009 2010 2011 Averageprofessionalhoursspentonlineperweek 50% of physicians own smartphone/ PDA 65% of smartphone/PDA owners say device essential 30% of physicians own an iPad 29% of smartphone/PDA owners say mobile devices increased their time online in 2011 27% of smartphone owning physicians have an iPhone iPad launch Year 28% of physicians plan to purchase iPad* 75% of all physicians own an Apple device in 2011 Source: ManhattanResearch 6% plan to purchase other type of tablet 30%
  33. 33. ★ Vincoli Legali ★ UI non touch ★ display non orientabili ★ non sono nomadi ★ Ambienti Custom ★ non portabile su iPad eDetailing: vincoli di conversione...
  34. 34. ★ Vincoli Legali ★ UI non touch ★ display non orientabili ★ non sono nomadi ★ Ambienti Custom ★ non portabile su iPad eDetailing: vincoli di conversione...
  35. 35. eDetailing: iPad e/è innovazione
  36. 36. eDetailing: Le prime regole di UX
  37. 37. eDetailing: Le prime regole di UX
  38. 38. eDetailing: Le prime regole di UX
  39. 39. 74 This document should not be distributed without Cegedim authorization – Copyright 2010 |75 This document should not be distributed without Cegedim authorization – Copyright 2010 |76 This document should not be distributed without Cegedim authorization – Copyright 2010 |77 This document should not be distributed without Cegedim authorization – Copyright 2010 | 78 This document should not be distributed without Cegedim authorization – Copyright 2010 |79 This document should not be distributed without Cegedim authorization – Copyright 2010 |80 This document should not be distributed without Cegedim authorization – Copyright 2010 |81 This document should not be distributed without Cegedim authorization – Copyright 2010 |82 This document should not be distributed without Cegedim authorization – Copyright 2010 |83 This document should not be distributed without Cegedim authorization – Copyright 2010 |84 This document should not be distributed without Cegedim authorization – Copyright 2010 |85 This document should not be distributed without Cegedim authorization – Copyright 2010 | 86 This document should not be distributed without Cegedim authorization – Copyright 2010 | eDetailing: UX evoluta
  40. 40. eDetailing: is all about the experience ★ La tecnologia amata dal cliente ★ Flessibilità tablet vs. ipad ★ Tutta la UX touch ★ Più facile connessione alla Rete ★ Tutto il calore della comunicazione
  41. 41. 3rdStory Agenda
  42. 42. Protagonists New Paradigms Infographic Stats+Twitter Videum: 1. Spreadable Contents
  43. 43. Videum: 2. Patients are already there No need to wait for patients to come online. They are already there. More than 350 million of those people access Facebook through their mobile devices, nearly 44% of its total active user base. In terms of traffic, 33% of Facebook traffic comes from mobile devices
  44. 44. Videum: 3. Video is fast growing Il 77% dei 2 Miliardi di persone che vedono video su Internet ogni giorno, vivono fuori dagli Stati Uniti I video multilingua aumentano la loro visibilità di 6-10 volte
  45. 45. Videum: traduzione & transcript 25M people/month watch TED videos which language translation is enabled by dotSUB
  46. 46. Videum: Quando la UX è strategica
  47. 47. Videum: Quando la UX è strategica Videum Team
  48. 48. Videum: Quando la UX è strategica Videum Team
  49. 49. Videum
  50. 50. Videum
  51. 51. Videum
  52. 52. Videum
  53. 53. Videum
  54. 54. Videum: in action Cowboys vs Aliens Original Soundtrack
  55. 55. Videum: I risultati...
  56. 56. Agenda uxhealth Road the way to Conclusioni Manifesto!
  57. 57. UX Health Manifesto uxhealth.org UX & HEALTH BRAIN _____________WANTED
  58. 58. uxhealth# meetings Agenda
  59. 59. UX HealthThanks to WideTag, Frontiers and Publicis Healthware Kalweit and the Spokes foto by Massimo Sgrelli, AZ to CA roadtrip 2011

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