1.
Inc.
Social Energy Meter

2.
What is SEM?
Social Energy Meter – SEM – is an innovative solution
that allows the realtime monitoring and collaborative
management of energy usage in households and
businesses, through an innovative suite of hardware
and software platforms.

3.
WideSpime
SEMenergy meter
Reference Group
Feedback
Your
Feedback
Your House Your Reference Group
How does it work?

4.
How does it work?
your household feedback
reference group feedback
you consume
less of the 25%
of your group
you consume
more of the 75%
of your group
you’re in the
middle of your
reference group
you are a lot
below the
threshold
you are a
above the
threshold
you are
near the
threshold
Color patterns can be modulated according to the specific business logic

5.
A fault-tolerant, horizontally-scalable
and high-concurrency platform for
connecting massive numbers of
objects, supporting distributed
parallel data processing.
WideSpime

6.
the people
the backbone
the spimes
organizing the complexity
augmenting their perceptions
gathering the data

7.
savings
a personalized energy plan could save
much money over time
ENERGY USER
awareness
a realtime monitoring of energy shows
the current consumption
sharing
comparing the usage patterns with
friends and groups
Many advantages
profiling
gathering the usage data allows a
customized offering
ENERGY PROVIDER
communication
sem represents an open daily qualified
communication channel with the user
efficiency
the data allows a better prediction of
usage levels and increased efficiency
for the for the

8.
Social driven change
Social norms has a strong influence on personal
behavior and happiness.
Global change is only possible when people are
involved.

9.
Market size
Smart meters are the vanguard of smart grid deployments.
2008 2015
46 millions
250 millions
18% of all meters
250 millions
http://www.pikeresearch.com/newsroom/smart-meter-installations-to-reach-250-million-worldwide-by-2015
North America:
55% of all smart meters

10.
Business model
energy provider userenergy meter
LICENSING
+
SAAS
+

11.
WideTag is providing the expertise to HP, ENI to
build a solution to raise awareness in the
population about energy consumption and builds
the foundation of a customized interaction with a
wider green energy community.
Case study: ENI
PROTOTYPING & TESTINGENVISION COMMUNICATIONDEPLOYMENT
Idea definition and solution
identification.
Building the test
infrastructure based on the
target design, building the
physical prototype and the
integration with ENI systems,
testing the whole system.
The solution will be rolled
out to the market in different
phases in order to test the
system in a safe and reliable
way.
Public campaign to raise
awareness and promote the
adoption of the solution.
2009 2009 2010 2011

12.
Press Coverage
CNN.com Technology,
September 17, 2009
“Big cities prove apt for apps”
by Steve Molman
Il Sole 24 Ore, September 17,
2009
“The Internet Governs the Objects”
by Luca Dello Iacovo
Financial Times, August 27, 2009
“My summer at the Woodstock for
technologists” by Simon Daniel
Reuters, August 17, 2009
“Italian invention on the New York Times” by
Roberto Bonzio
New York Times, August 10,
2009
“WideNoise: Monitor Noise
Levels on Your iPhone” by
Richard McManus
Singularity
University, July 26,
2009
“Singularity University
presents David Orban
and the Internet Of
Things” by Bruce Klein
Wired Italy, June 2009
“Internet Of Things” by
Emil Abirascid
Mondo, May 2009
“Milan to San Francisco,
and back”
Wired Italy, December 2008 (Issue 0)
“Sterling sent me, and I am hunting CO2″
RAI TG Neapolis,
Dec 2009
“Tools for Change”

13.
WideTag, Inc.
370 Convention Way
Redwood City, CA 94063
email: info@widetag.com
web: www.widetag.com
phone: +1 (650) 419-2686
fax: +1 (415) 373-3905
Inc.