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Lee weekend show - eureka

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Lee weekend show - eureka

  1. 1. Weekend Special
  2. 2. What is the last thing you expect from Radio City? <ul><li>That jocks will tell you about their goof-ups? </li></ul><ul><li>That you can get to be invisible? </li></ul><ul><li>That secrets can actually be revealed? </li></ul><ul><li>That you could be in the Radio City studio and office without being noticed? </li></ul>
  3. 3. Radio City gives you  All of it.
  4. 4. Here is the ‘reality’ you never expected, now on Radio City .
  5. 5. Did anyone hear that we went off-air?? My boss is the best, he never knows that I go for meetings and take a nap in between . . Shikha, I have feelings for you. .
  6. 6. <ul><li>The Idea is to give the listeners a dose of what all is possible if they heard what all goes behind the scenes in a radio station. </li></ul>
  7. 7. <ul><li>The Insight is that the first thing any listener wants to see, when he/she visits the Radio City is where is the studio. </li></ul><ul><li>Do you really go on-air from here? </li></ul><ul><li>What’s is it like to do a radio show? </li></ul><ul><li>The celebs also come here? </li></ul>
  8. 8. <ul><li>The Premise is that we have rigged the studio, office and even the canteen of Radio City with secret hidden microphones. </li></ul><ul><li>Someone is hearing everything anybody says. Now nothing goes unheard. So open your ears and you too will know it all. </li></ul>
  9. 9. Ab radio City pe poore hafte jo aap nahin sunte, woh suniye . . <ul><li>We will put together a show of 2 hours, meaning 8 Rj links. Here we will have pre-recorded and packaged links which will have a combination of jocks, the celebs who come and some office employees. But more impetus will be given to the on-air employees and their interests, conflict, goof-ups and how its all made good. Very much in the spirit of ‘the show must go on’. </li></ul>
  10. 10. <ul><li>The Mechanics of the show include, a presenter whose voice is muffled and kept secret, yet clear. The names of people will be withheld and censored to protect their identity. All of these elements will also add to the curiosity element and further generate interest. </li></ul>
  11. 11. <ul><li>The elements used will include, </li></ul><ul><li>Promos through the week </li></ul><ul><li>Snippets used to prome the show </li></ul><ul><li>Branding Bumpers for the show </li></ul><ul><li>6-8 RJ links divided into, 3 for jocks, 1 for Celebs, 2 for office gossip, a link for how the OB chats with the public. </li></ul>
  12. 12. FAQ’s <ul><li>Will this may let out office secrets?? </li></ul><ul><li>Jocks may degrade themselves?? </li></ul><ul><li>How can we let out secrets?? </li></ul><ul><li>Everyone needs a personal life?? </li></ul><ul><li>What about sensitive information?? </li></ul>
  13. 13. Ans. <ul><li>This content is completely controlled by the radio station and as such anything that we feel may lead to conflict is immediately censored. The censoring ‘beep’ immediately creates more curiosity. </li></ul>
  14. 14. Name of the Show – Radio City ‘Andar ki Baat’
  15. 15. <ul><li>Get ready to listen to what ‘City’ is saying. </li></ul>
  16. 16. A thought by – Llewelyn (lee)

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