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Raise your hand if you love to spend money on marketing. Not so much? Well read on and find
out how you can promote your business, generate leads and sell with (almost) no budget.
Unfortunately, like everything, no-budget marketing requires some preparation, and you do really
need to start with a basic marketing toolkit. If you are running an established business that means
tools you probably already have in place. Namely:
A powerful website that leads your prospects through a complete sales process
Software enabling you to make simple updates to your website (you can of course pay someone
else to do this, but then it's not 'no-budget marketing').
Business cards (and by the way: is your business card just a passive vehicle for your contact
details? Because something as simple as a tagline or a list of services could turn that valuable
piece of real estate into an active selling piece).
Business stationery as necessary.
Other sales pieces such as brochures or mailing packages, if you have already found that those
printed materials are vital for you particular business.