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Infectious september

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Infectious september

  1. 1. INFECTIOUSSEPTEMBER 2011 a round up of the latest communications news & ideas from around the world brought to you by
  2. 2. BURBERRY STRUTS THE “TWEETWALK” AT LONDON FASHION WEEKBurberry teamed up with twitter, ahead Burberry is no stranger to innovationof their London Fashion Week having streamed their previous LondonSpring/Summer 2012 show, to launch the Fashion Week show on the iconic LCDfirst ever ‘Tweetwalk’. Tweetwalk display screens at London’s Piccadillyenabled users to see the collection Circus.before the models had hit the runway byfollowing the hastag #tweetwalk. INFECTIOUS
  3. 3. THE ASOS URBAN TOURIn-line skaters take over the streets of If you go to http://www.asos.com/urban-tourParis, grinding rails, jumping over fruit you will be able to engage in the whole Urbancarts and causing a few problems all to Tour experience – zooming into London, Newthe sound of French house music for the York, L.A, Berlin, Paris, Tokyo and Shangai tolatest campaign from fashion etail see the unique subcultures for yourself.behemoth ASOS. INFECTIOUS
  4. 4. DUREX TELLS FORTUNES OF TAIWANESE YOUTHSPromoting condoms in a shame culture Watch the video:takes a lot of creativity and empathy. http://ow.ly/6IfIAThe Fortune Teller Installation fromXerud – a palindrome for Durex – perfectlyappeals to Taiwanese teens. A nice brandactivation that hits the heart of thetarget audience! INFECTIOUS
  5. 5. BRITNEY SPEARS TEAMS UP WITH NISSAN A fan will be selected at random on the 10th October to win the newly launched vehicle. The promotion forms part of Nissan’s recent social initiative, entitled ‘My Versa Road Trip’, which offers up the chance to shape and win a personalised road trip with friends, in addition to daily iTunes gift card giveaways.Britney Spears has teamed up with car Follow Britney Spears:maker Nissan to enable one lucky fan to twitter.com/BRITNEYSPEARSwin the latest car via an online sweepstake.The competition was announced by thesinger through her popular Twitter profile –which is well over nine million followersstrong – on the 27th September, taking hersocial media fan base through to adedicated sweepstakes portal on a Nissanbranded microsite. INFECTIOUS
  6. 6. KLM’S LIVE REPLY: 140 EMPLOYEES FOR 140 CHARACTERSKLM Royal Dutch Airlines have launched This dedicated crew responds to tweetsthe "KLM Live Reply". Users who Tweet and posts in a unique way, by runningto KLM during the allotted campaign around and assembling the answer livetime might be lucky enough to receive a before your very eyes, within the hour.”"KLM Live Reply" - Essentially, KLMwill replace the normal Twitter typed Watch the video:responses with a living alphabet made up http://ow.ly/6Igrbof 140 KLM employees. INFECTIOUS
  7. 7. SAINSBURYS LAUNCHES iPAD TROLLEYFancy watching the match whilst doing The trolley comes complete with a tiltingyour weekly shop? Then the new Sky Go iPad holder and speakers along with antrolley is just for you. If you fancy a on-board battery with self-charging solargo head down to Cromwell Road panel.Sainsbury’s in West London where it’scurrently being trialled. INFECTIOUS
  8. 8. ASTON MARTIN IS ‘COOLEST UK BRAND Top 10 coolest brands 1. Aston Martin 2. Apple 3. Harley-Davidson 4. Rolex 5. Bang & Olufsen 6. BlackBerryJames Bond’s preferred card brand -Aston Martin, has once again won the 7. Googlecrown as the coolest brand in the UK. 8. FerrariThe company beat computer giant Apple 9. Niketo the top spot for a second yearrunning, according to the annual 10. YouTubeCoolBrands survey. INFECTIOUS
  9. 9. THE FOURSQUARED POWERED VENDING MACHINE a surprise gift, ranging from a chocolate bar right up to mobile accessories and a brand new N series handset. The promotion forms part of the brand’s ‘random acts of kindness’ campaign that has rolled out globally this year. Users can check in once a day and 1,000 blue gift canisters are up for grabs. Watch the video:Another clever use of the vending http://ow.ly/6IwJbmachine, courtesy of Nokia as part ofits sponsorship of Social Media Week.The Nokia Gift Machine is a cashlessand button free system, triggered intoaction via Foursquare. Users simplycheck in to the hashtag#NokiaConnects via Twitter to receive INFECTIOUS
  10. 10. YOU CAN NOW FOLLOW INFECTIOUS ON FACEBOOK AND TWITTER Like us at: www.facebook.com/mindshareinfectious Tweet us: @MS_Infectious
  11. 11. INFECTIOUS Created by BEN REYNOLDS Designed by AYSHA AWWADDon’t forget everything featured is available online at: www.infectious-online.com

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