A REPORT ON
  “PARTICIPATION,REMEDIATION,
BRICOLAGE:CONSIDERING PRINCIPAL
COMPONENTS OF DIGITAL CULTURE”

   Digital Resea...
Assumptions

1. All aspects of everyday life are to some
   extent influenced by and implicated in
   computerization.
Assumptions
2. Contemporary social changes accelerated
  by globalization, postnationalism and
  individualization are tak...
Digital Culture

• Digital culture or “cyberculture” is
  an expression of an increasingly individualized
  society in a g...
Digital Culture

“ A digital culture as an underdetermined praxis is
   conceptualized as consisting of participation,
   ...
Digital Culture
 Digital Culture gets expressed in electronic and
 digital media that are so deeply embedded in
 everyday ...
Digital Culture

 Digital culture is an emerging value system
 and set of expectations as particularly
 expressed in the a...
Evidence of Digital Culture as an
expression of individualization,
postnationalism and globalization...

1. Literature on ...
Evidence of Digital Culture as an
expression of individualization,
postnationalism and globalization...

2. The proliferat...
Evidence of Digital Culture as an
expression of individualization,
postnationalism and globalization...
3. Popularity of a...
Principal Components
...those values and
practices that
people or rather the
multitude needs in
order to have the
relative...
Principal Components of Digital
 Cultures


1. Participation
2. Remediation
3. Bricolage
Participation

1.   Participation
     “Alternative Media”

     defining principle of digital
     culture with the emerg...
Participation

Ex. MasterChef Australia
Participation
  “Cultural Convergence”

> Must react to the
  consumer’s creation of
  content with awe and
  respect.
Participation
Ex. John Mayer’s tweet




Source:
http://www.news.com.au/travel/news/john-mayer-vocal-over-troubled-qantas-...
Participation




Source:
http://www.news.com.au/travel/news/john-mayer-vocal-over-troubled-qantas-
flight/story-e6frfq80-...
Participation

  Open Source
- This allows sharing, collaboration, access to
  and control over software and using it to
 ...
Participation

    Ex. Vegemite iSnack 2.0 to Vegemite
      Cheesybite




http://www.youtube.com/watch?v=h5r3HAJh8es
Participation




http://www.howdoyoulikeyourvegemite.com.au/?go=forum
Participation




http://www.heraldsun.com.au/news/vegemite-product-renamed-cheesybite-after-
isnack-20-was-dumped/story-e...
Participation

 Shift from passive “informational
 citizenry to a rights based,
 monitorial and voluntarist
 citizenry.


...
Participation
Remediation

 Every new medium diverges from yet also
 reproduces older media, whereas old media
 refashion themselves to ...
Remediation
Distantiation
“Hyperindividualization”
Examples of Distantiation
Remediation

  Distantiation and
  Remediation

  Bloggers
- do what they do in
  personal distantiation
  from what journ...
Remediation
“Bloggers define
what they do as more
or less similar to
journalism but
consider their voice
and opinions to b...
Remediation


  Blogs in Plain English
  http://www.youtube.com/watch?v=NN2I1pW
  XjXI
Bricolage

  Definition
- “ the creation of objects with materials to
  hand, re-using existing artefacts and
  incorporat...
Bricolage

 Open source movement using Wiki based
 software applications are all examples of a
 liquid modern interpretati...
Open Source Movement




http://wikileaks.org/wiki/WikiLeaks:About#How_does_WikiLeaks_test_document_a
uthenticity.3F
Bricolage

 “In a virtual medium, one may reselect and
 rearrange elements until a pattern emerges
 which seems to satisfy...
Indymedia
a journalistic genre serving
as a platform for the
production and
dissemination of new and
information. While it...
Indymedia

 Indymedia sites tend to offer a wide array of
 links and topics, issues and places all over the
 world.
Bricolage


 Journalists used content previously produced,
 used in other media such as audio and video
 clips, they ackno...
Bricolage

 Bloggers, construct
 narratives
 eclectically linking
 to each other and to
 content found while
 surfing the ...
Bricolage

 Network of bloggers
 linking to each other
 and to content found
 while surfing the
 web, while adding
 privat...
Challenges to Bricolage

1. What is credible information and what is
   not?

2. Bricoleur’s strategies are constrained by...
Bricolage

 All are interconnected. Ripple effect!
 Fosters community while at the same time
 can be fueled by isolation.
...
Bricolage

 Netiquette- preferring the personal detached
 observation, heralding openness for all rather
 than access base...
Conclusion

 Digital Culture in other
 words can be characterized
 by participation,
 remediation, and bricolage
 as its k...
The End.


Thank you.
Prb Digital R And P V 1
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Participation, Remediation and Bricolage: Principal Components of A Digital Culture

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Prb Digital R And P V 1

  1. 1. A REPORT ON “PARTICIPATION,REMEDIATION, BRICOLAGE:CONSIDERING PRINCIPAL COMPONENTS OF DIGITAL CULTURE” Digital Research and Publishing Mendel Bernardino
  2. 2. Assumptions 1. All aspects of everyday life are to some extent influenced by and implicated in computerization.
  3. 3. Assumptions 2. Contemporary social changes accelerated by globalization, postnationalism and individualization are taken into account.
  4. 4. Digital Culture • Digital culture or “cyberculture” is an expression of an increasingly individualized society in a globalized world.
  5. 5. Digital Culture “ A digital culture as an underdetermined praxis is conceptualized as consisting of participation, remediation and bricolage.” “ Digital culture can be seen as an emerging set of values, practices and expectations regarding the way people (should) act and interact within the contemporary network society”
  6. 6. Digital Culture Digital Culture gets expressed in electronic and digital media that are so deeply embedded in everyday life that they disappear…
  7. 7. Digital Culture Digital culture is an emerging value system and set of expectations as particularly expressed in the activities of news and information media makers and users online, whereas the praxis of digital culture as an expression of individualization, postnationalism and globalization.
  8. 8. Evidence of Digital Culture as an expression of individualization, postnationalism and globalization... 1. Literature on the challenges posed by (radical) online journalism in as much as these works refer to the changing relationships between the consumers and producers of news
  9. 9. Evidence of Digital Culture as an expression of individualization, postnationalism and globalization... 2. The proliferation of open publishing initiatives as particularly exemplified by the proliferation of independent media centres around the world.
  10. 10. Evidence of Digital Culture as an expression of individualization, postnationalism and globalization... 3. Popularity of all kinds of individualized storytelling online such as weblogs and podcasts.
  11. 11. Principal Components ...those values and practices that people or rather the multitude needs in order to have the relative freedom to have and make an identity and participate in “life politics”.
  12. 12. Principal Components of Digital Cultures 1. Participation 2. Remediation 3. Bricolage
  13. 13. Participation 1. Participation “Alternative Media” defining principle of digital culture with the emergence of independent media centres as their commitment to open publishing, online and offline collaborative media production, and open source decision making processes show.
  14. 14. Participation Ex. MasterChef Australia
  15. 15. Participation “Cultural Convergence” > Must react to the consumer’s creation of content with awe and respect.
  16. 16. Participation Ex. John Mayer’s tweet Source: http://www.news.com.au/travel/news/john-mayer-vocal-over-troubled-qantas- flight/story-e6frfq80-1225795770817
  17. 17. Participation Source: http://www.news.com.au/travel/news/john-mayer-vocal-over-troubled-qantas- flight/story-e6frfq80-1225795770817
  18. 18. Participation Open Source - This allows sharing, collaboration, access to and control over software and using it to improve the product for global use. - Has been acknowledged in the realms of marketing, management, news media and all kinds of other sectors of the economy.
  19. 19. Participation Ex. Vegemite iSnack 2.0 to Vegemite Cheesybite http://www.youtube.com/watch?v=h5r3HAJh8es
  20. 20. Participation http://www.howdoyoulikeyourvegemite.com.au/?go=forum
  21. 21. Participation http://www.heraldsun.com.au/news/vegemite-product-renamed-cheesybite-after- isnack-20-was-dumped/story-e6frf7jo-1225783722139
  22. 22. Participation Shift from passive “informational citizenry to a rights based, monitorial and voluntarist citizenry. “…a notion of citizens who have become increasingly willing and able to voice their concerns and claim their place in society- but do so (and often only) when their personal interests are at stake.
  23. 23. Participation
  24. 24. Remediation Every new medium diverges from yet also reproduces older media, whereas old media refashion themselves to answer the challenges of new media. Distantiation- a manipulation of the dominant way of doing or understanding things in order to juxtapose, challenge or even subvert the mainstream.
  25. 25. Remediation Distantiation “Hyperindividualization”
  26. 26. Examples of Distantiation
  27. 27. Remediation Distantiation and Remediation Bloggers - do what they do in personal distantiation from what journalists do, while remediating some of journalism’s peculiar strategies, techniques and even content
  28. 28. Remediation “Bloggers define what they do as more or less similar to journalism but consider their voice and opinions to be of added value and they feel this sets them apart from new media” (Neuberger, 2004) http://www.nytimes.com/interactive/blogs/directory.html
  29. 29. Remediation Blogs in Plain English http://www.youtube.com/watch?v=NN2I1pW XjXI
  30. 30. Bricolage Definition - “ the creation of objects with materials to hand, re-using existing artefacts and incorporating bits and pieces.” Harley (2002, p.22ff) Attitude that prefers an assemblage and tweaking of multiple good copies over a single bad original
  31. 31. Bricolage Open source movement using Wiki based software applications are all examples of a liquid modern interpretation of originality. Open file exchanges across peer to peer networks is privileged over acquiring the original products of the industry at the counters of the overpriced corporate megastore
  32. 32. Open Source Movement http://wikileaks.org/wiki/WikiLeaks:About#How_does_WikiLeaks_test_document_a uthenticity.3F
  33. 33. Bricolage “In a virtual medium, one may reselect and rearrange elements until a pattern emerges which seems to satisfy the constraints of the task and the current purposes of the user. “…completion may be endlessly deferred in the medium in which everything is always “under construction.”’ Ex. Personalized homepages
  34. 34. Indymedia a journalistic genre serving as a platform for the production and dissemination of new and information. While it is also a form of participatory user-generated content (we-media) as it allows anyone to post and upload files, information and news without the formal editorial moderation or filtering process.
  35. 35. Indymedia Indymedia sites tend to offer a wide array of links and topics, issues and places all over the world.
  36. 36. Bricolage Journalists used content previously produced, used in other media such as audio and video clips, they acknowledge their sources, they attribute an active bricoleur identity to their users as they give people a change to find their own way through the information at hand.
  37. 37. Bricolage Bloggers, construct narratives eclectically linking to each other and to content found while surfing the web while adding private opinions, analyses in terms of Baudrillard’s second hand truth, objectivity and authenticity.
  38. 38. Bricolage Network of bloggers linking to each other and to content found while surfing the web, while adding private musings, opinions and analyses..
  39. 39. Challenges to Bricolage 1. What is credible information and what is not? 2. Bricoleur’s strategies are constrained by pragmatic considerations such as sustainability to purpose, experience and competence of the individual in selecting and using “appropriate” materials.
  40. 40. Bricolage All are interconnected. Ripple effect! Fosters community while at the same time can be fueled by isolation. Netiquette- evolving set of ethical guidelines for communicating and publishing online.
  41. 41. Bricolage Netiquette- preferring the personal detached observation, heralding openness for all rather than access base on expertise claimed on the basis of institutional authority, attributing more weight to providing bottom up platform for individual voices instead of a top down delivering of messages based on a “mass” based perception of the common denominator.
  42. 42. Conclusion Digital Culture in other words can be characterized by participation, remediation, and bricolage as its key elements, which gets expressed particularly online ( blogging, indymedia, radical online journalism phenomena)
  43. 43. The End. Thank you.

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