Presentation to the Annual General Meeting, CPRS Ottawa-Gatineau, June 11, 2014


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Presentation to the Annual General Meeting, CPRS Ottawa-Gatineau, June 11, 2014

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Presentation to the Annual General Meeting, CPRS Ottawa-Gatineau, June 11, 2014

  1. 1. CPRS Ottawa-Gatineau Annual General Meeting June 11, 2014
  2. 2. Our Year in Review • Membership • Student program • Communications and community • Professional development and networking • Governance and board administration • Strategic planning and team-building • A look ahead to 2014-15
  3. 3. Membership • Recruitment and retention • Improving/demonstrating value of membership • Engaging senior practitioners • Building on our successful Student program • Encouraging pursuit of Accreditation GOALS for next year: • get to know every member of our Chapter • grow our Society by 10 per cent
  4. 4. Student Program • Successful recruitment of student members • Strong engagement and leadership team • Dedicated programming • Creative partnerships • Excellent links with academic institutions • Exceptional volunteer base for Chapter events GOAL: continue creating opportunities for students to learn about PR and pursue their career goals
  5. 5. Communications and Community • Strong social media presence • Conversion to MailChimp and compliance with new anti-spam regulations • Web site renewal • Focus on value-added content and a strong editorial calendar GOAL: a trusted voice for PR in our community – with strong member engagement
  6. 6. Professional Development and Networking • High-quality PD events / Social events free • Mixture of formats, including panel discussions and case studies • Building partnerships with colleagues at IABC, Women in Communications and Technology, HCPRA, etc. • Promote accreditation GOAL: Focus on high-value, low-cost events for members; sustain momentum with monthly events
  7. 7. Governance and Board Administration • New Board members • Recruited a CPA as our new Treasurer – Submitting audited statements for last two years – Updating filings with CRA – Implementing electronic record-keeping GOAL: leverage technology and National Office supports to ensure smooth and transparent operation of the Society
  8. 8. Strategic Planning and Team-building • Strategic retreat for Board July/August • Agenda includes a member consultation to test our plans and get advice/input – Watch for invitation • Our web renewal and member engagement projects will be collaborative – We need your stories and your ideas GOAL: consistently high member satisfaction and engagement
  9. 9. A Look Ahead to 2014-15 • Member Engagement Program: “I’m a CPRS Member and here’s why” – Showcase our Board, members, students – Demonstrate the diversity of our PR stories • Demonstrate the power of membership – Show me, don’t tell me! • Engage more members online, and as volunteers, speakers, mentors and mentees GOAL: monitor, measure and share successes with CPRS family across Canada
  10. 10. We Want Your Input! • Join us in person this summer • Follow and engage with us through Facebook and LinkedIn • Watch for our campaign launch and tell us your PR stories • Become a volunteer • Become a sponsor/partner • Explore Accreditation and Board membership
  11. 11. Thank You!Thank You!