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Social Media For Business Intelligence

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Presentation Provided at NSGIC 2010 Midyear

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Social Media For Business Intelligence

  1. 1. Social Media Tools for Business Intelligence<br />Learon Dalby<br />NSGIC 2010 Midyear<br />March 7-10, 2010<br />
  2. 2. Two quick demos to illustrate the use of <br />Twitter (in this case) for business intelligence.<br />You may not use social media tools, but being<br />aware is just as important<br />Reached 10 Billion Tweets last week<br />
  3. 3. http://geoss.esri.com/geoviewer/<br />
  4. 4. http://geoss.esri.com/geoviewer/<br />
  5. 5. http://geoss.esri.com/geoviewer/<br />
  6. 6. http://geoss.esri.com/geoviewer/<br />
  7. 7. http://bit.ly/8LQ6Up<br />http://geoss.esri.com/geoviewer/<br />
  8. 8. http://fmeserver.com/nsgicmidyear/<br /><ul><li>Twitter is the source data, Transformed by FME Server and loaded into Google Maps/Earth via KML.</li></li></ul><li>Source data is read by FME Server<br />Data is Transformed by FME Server<br />Data is streamed to Google Clients<br />Data Streamed to a web client via KML<br />Spatial ETL process authored in FME<br />Source Data <br />
  9. 9. Few details<br /><ul><li>Tweets are stored in a database </li></ul> – Allows for future analysis<br /><ul><li> Tweets are time stamped </li></ul> – Allows for ‘replaying’ the event<br /><ul><li> Tweets are displayed based on </li></ul> lat/long or place in profile<br />
  10. 10. Few details<br /><ul><li> New tweets are searched for and archived in the database every 30 seconds.
  11. 11. The KML Network Link in Google Earth is set to request the tweets from the database every 10 seconds.
  12. 12. The Google Maps embedded and external map show a staticsnapshot of the tweets and the page must be refreshed to request newer tweets from the database.</li></li></ul><li>http://fmeserver.com/nsgicmidyear/<br />
  13. 13. Why consider<br /><ul><li> Gov 2.0 requires bidirectional information
  14. 14. Think about how your kids communicate
  15. 15. Shouldn’t they communicate with gov thesame way
  16. 16. Regardless of your personal use, being awareof the various technologies is important
  17. 17. Things will change and likely do so quickly</li></li></ul><li>Note from AGIO<br /><ul><li> Pick one up, take a pic with it and send itto us. Drop me a note if you don’t get one and want to play. </li></ul>http://learondalby.blogspot.com/<br />
  18. 18. Contact Info<br />Twitter: @LearonDalby<br />Email: Learon.dalby@gmail.com<br />Slideshare: http://www.slideshare.net/learondalby<br />

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