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Checklist for Online Capability

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Presentation I gave at the Inner West Small Business Expo, 16 August, 2013 at Strathfield, Sydney.

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Checklist for Online Capability

  1. 1. Checklist for Online Capability Carol Skyring
  2. 2. About you • I sell products • I sell services • I have a physical shopfront • I have >10 staff • I have 5-10 staff • I have <5 staff
  3. 3. About you • I have a business email address • I have a business website • I use social media personally • I use social media for business • Help – let me out of here!!!!
  4. 4. What is your eBusiness challenge?
  5. 5. What IS eBusiness? • Using technology to improve your business processes: – financial and administration systems – human resources – supply of goods and services – sales and marketing – collaboration – research
  6. 6. eCommerce Trading online is just one part of eBusiness
  7. 7. Why eBusiness? • Relatively inexpensive • 24/7 • Reach a wider market • Earn while you sleep • Fast & efficient
  8. 8. eBusiness on the Web • Financial: online banking & accounting • Admin: online procedure manual • HR: online timesheets • Supply: online ordering • Sales: sell online • Marketing: social media, e-newsletters, auto responders • Collaboration: Google, Dropbox, Video Conf. • Research: online surveys, competitors
  9. 9. Checklist/Decision Tree web2tools.biz/blog
  10. 10. Do you need a web presence?
  11. 11. Do you need a website? • Facebook page: – facebook.com/CostaCoffee • Free website: – www.learntel.com.au • Own hosted website: – www.web2tools.biz How much does it cost?
  12. 12. Social Media http://www.flickr.com/photos/royblumenthal/7829807594/
  13. 13. New breed of customer • Networked • Opinions • Connected • Want to be heard
  14. 14. Everything links
  15. 15. Contact cskyring@learntel.com.au web2tools.biz

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