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Similar to Thinking of Learners as Consumers – Can L&D deliver more than just Compliance - LearningCafe Webinar
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Thinking of Learners as Consumers – Can L&D deliver more than just Compliance - LearningCafe Webinar
- 1. Thurs, July 21st, 2016 12-1 PM, Sydney Ways to participate: • Q&A Box - comment, whinge & opinions • Twitter Backchannel - @lrncafe #LearnersAsConsumers Knowledge Sharing Better Practices Experienced Panel Can L&D deliver more than just Compliance?
- 2. Introductions ANZ ARCA Bank australia Cancer Council Queensland Capgemini CBA David Jones DeakinPrime DEDJTR EQC EY Ford-Werke GmbH G&C Mutual Bank GRC Solutions headspace IAG IP Australia Justine Jardine Learning Seat NATA Optiver Pearson Trueman & Associates Penrith City Council PeoplePlus Play2Lead Public Service Commission Qatar Airways Recoveriescorp Rio Tinto rogenSi Roosevelt University RWWA SAI Global Skilsoft Sprout Labs St John Ambulance StarTrack Tasmanian Health System Telstra Toyota TP3 Transport for NSW UnitingCare Health University of Sydney Upside Learning Solutions Westpac Wong Fong Academy Registrations65+ Rob Wikins Learning & Knowledge Management Thought Leader Brenda Smith Learning and Organizational Development Content Lead, Telstra Jeevan Joshi Founder, LearningCafe & CapabiltyCafe 50+ Organisations
- 3. Blog Magazine Webinar Discussions UnConference Twitter Linkedin Facebook Coffee Catch Ups Capability Building Workshops Community of Learning Professionals with a focus on implementing ideas Building L&D Capability
- 4. Melbourne UnConference – Aug 18, 2016 Limited to 100. Tickets available. Sydney was sold out http://www.learningcafe.com.au/events 440 + GST Tony Gleeson CEO - AIRAH Peter Hall Head L&D QBE - APAC David Le Page Comm Mgr - Melbourne Andrew Wright Worldwide Intranet Challenge Digital Disruption Opportunity & Threat for L&D Tim Drinkall Head L&D-SC Simplot Ashley Spowart Guild Group Joyce Seitzinger Academic Tribe Ian MacLean headspace Learning Labs Immersion Labs Open Sessions & more
- 5. Upcoming Events Register at learningcafe.com.au Melbourne UnConference 18 Aug 2016 Making Learning Accessible 1st September @12pm CapabilityCafe Workshop on Business Acumen More coming Please subscribe to newsletter Interested ? Send email to enquiry@learningcafe.com.au Robyn Chapman– Chief Executive Officer at Independent Living Centre NSW Jeevan Joshi- Producer at LearningCafe + more
- 6. Uptake of discretionary learning has had a poor track record, not many start and fewer complete it. What are the causes? Problem Statement #1
- 7. 52% More than 60% 65 respondents Is our L&D world and skills may be architected for mandatory learning
- 8. OK and worse 55.8% 65 respondents Mandatory Learning – Forced & Ineffective Learning ?
- 9. Does discretionary learning require a different design and implementation approach which is more customer centric? Problem Statement #2
- 11. How does L&D make a business case for discretionary learning where success is not guaranteed? Problem Statement #3
- 12. 65 respondents
- 13. Your Questions If we allow employees to choose, how do we know they've got the knowledge? Everyone's perception of their own knowledge is diff. How do you do a qualititative analysis of reasons for low attendance/completion rates on discretionary learning courses? How do you educate staff re the fact that L&D doesn't = compliance training - its everyone's responsibility (when they complain) What are the broad market trends regarding to creation of content? Internal or agency? How does this affect its importance? Can you please talk about what has worked/not worked in using app-based training for non-compliance training? Anton Cush Yvette Hews Rekha Khurmi Nicola Pierre Caroline Bell
- 14. BRENDA SMITH LEARNINGAND ORGANIZATIONAL DEVELOPMENT CONTENT LEAD TELSTRA
- 15. Global Learning Content Lead Learning Delivery and Facilitation Instructional Design Sales Capability Coach / Retail Management & Leadership Telecommunications Healthcare / Insurance A little about me… • Content Management Strategy development • Content Channel Management • Content Curation Strategies L&OD Consulting and Advisory
- 16. • What do I think we mean by Learner as Consumer? • What do our learners really value? • Where are the opportunities and value outside of building mandatory and compliance based learning?
- 17. Consumer: A person who purchase goods and services for personal use Learner: A person who is trying to gain knowledge or skill in something by studying, practicing, or being taught So… What do we mean by “Learner as Consumer”? A person who invests in goods and services to gain knowledge or skills in something by studying, practicing or being taught Definitions
- 18. Organisations that are able to successfully craft brand messages and products, directly addressing consumer requirements have a competitive advantage over similar brands • They understand their consumers • They listen to consumer preferences • They Improve communications strategies Connecting with consumers
- 19. L&D is able to successfully craft key messages and create/curate learning products, directly addressing learner requirements in turn impacting our learners performance. • Listening and understanding our staff • Prioritising the learner not the course • Simplifying the learner experience • Assisting staff in their careers • Facilitating collaboration • Supporting performance in the workflow Consumer as Learner
- 20. What do our learners value? Ease of career appliction Ease of access Ease of consumability Immediate relevence Peer networking opportunity Information retrieval speed Employee created content Enjoyable products Diverse Channels 0% 5% 10% 15% 20% 25% 30% 35% n = 9,701 Source: CEB 2016 L&D Digital Learner Survey Methodology: Regression analysis was used to determine the impact of a range of learning characteristics on the percentage of learning applied on the job.
- 21. Opportunities Values Understanding what employees value the most? Personas Understanding the employee demographics LX Design Principles for learner experience designMarCom Developing clear channels of communication for employees to learn about learning Learning Analytics Understanding how learning and learning content is used and the outcomes of learning programs against business strategies Success / Comms Developing clear channels of communication for L&D to communicate success to our stakeholders
- 22. Summary • How much do you know about your learners? Is it enough? • What do you know about what experiences they really value? • What communication channels and plans can you put into place to help learners learn more about learning? • What learner experience design principles do you use? • What strategies do you use to communicate the success and impact of learning? • How do you align the learning to the business strategy and what insights can you draw on from learning data?
- 23. DIGITAL WORKPLACEADVISER LEARNINGCAFE & CAPABILITY CAFE JEEVAN JOSHI
- 24. Maslow's Hierarchy of Needs http://www.simplypsychology.org/maslow.html
- 25. Hierarchy of Organisational Learning Needs http://www.simplypsychology.org/maslow.html Compliance Technical Training etc. Behaviour Productivity Innovation Culture
- 26. Competitive Advantage Mandatory Easy to Measure Difficult to Measure Compliance Technical Training etc. Innovation Culture Behaviour Productivity Current L&D world What business needs What business gets
- 27. Compliance Technical Training etc Behaviour Productivity Culture Innovation CAN’T CUT CUT Dilbert Comic for 1991-03-04 by Scott Adams http://dilbert.com/strip/1991-03-04 via @Dilbert_Daily
- 29. Capability Requirements for L&D Business Acumen
- 30. LEARNING & KNOWLEDGE MANAGEMENT THOUGHT LEADER STREAM LEAD – SYDNEY UNCONFERENCE ROB WILKINS
- 31. SOME POIGNANT THOUGHTS Rob Wilkins
- 32. Lets examine some facts
- 33. Lets examine some facts
- 34. Lets examine some facts
- 35. Lets examine some facts
- 36. Lets examine some facts
- 37. So what does this mean for us? There is a conditioning that exists when using technology and it is consumption driven. All learners have an existing conditioning on their device. The more aligned you are to content delivery methods that exist, the more enhanced your offering becomes…. Simply because that is how they like it! The content needs to be relatable – this means to their job or them personally. The more artificial or text book… the less relatable In needs to trigger emotion – that’s because all of the interesting stuff online….. Already Does! It needs to be visual. People need to make the time for words. Video and graphics provide for speed of consumption.
- 38. Discretionary Learning or Learning I consume with ease? The need for effective instructional design does not disappear, in fact it becomes more essential Its just that the learner wants to learn and consume content like they consume on an everyday basis. Video – Ted talk style – is something that a lot of learners want and desire. Are our instructional designers good script writers and directors? This is a fluid space but if you understand what is popular and how it is consumed, it can help you define a new learning landscape.
- 39. LET US TALK TO THE PANEL AND YOU
- 40. Your Questions If we allow employees to choose, how do we know they've got the knowledge? Everyone's perception of their own knowledge is diff. How do you do a qualititative analysis of reasons for low attendance/completion rates on discretionary learning courses? How do you educate staff re the fact that L&D doesn't = compliance training - its everyone's responsibility (when they complain) What are the broad market trends regarding to creation of content? Internal or agency? How does this affect its importance? Can you please talk about what has worked/not worked in using app-based training for non-compliance training? Anton Cush Yvette Hews Rekha Khurmi Nicola Pierre Caroline Bell
- 41. www.learningcafe.com.au lrncafe http://bit.ly/lcafefb blogs learning conversations free resources workshops UnConference 2016 Sydney Melbourne Webinar recording, ebooks, L&D frameworks Building Effective Employee Social Networks 41 Ideas@work Collaborations
- 42. Next Steps Join Special Interest Community Attend Workshops Attend UnConference Melbourne Brisbane LearningCafe LinkedIn Subgroup Register interest www.learningcafe.com.au Register interest www.learningcafe.com.au Or send us an email - enquiry@learningcafe.com.au
Editor's Notes
- Thanks for having me! Before I start, let me tell you a little about me. I’ve worked across a number of industries, spending most of my time within the Telecommunications industry, Health Solutions (including Telehealth solutions) and Insurance industry. I’ve had roles that include coaching capability, leading teams, consulting and advising as well as instructional design and learning delivery. I’ve been lucky enough to spend a lot of my time on one thing that I’m really passionate about an that is helping people to achieve the best that they can, and lucky enough to experience a number of roles that impact that! Most recently, I’ve had a focus on understanding our learners experience and strategies that can help deliver the experience our learners expect. Along with this, working with content management and channel management strategy development. It’s a really exciting time for L&D as we move more in to operating in a more customer centric way!