PURE DISCUSSION WEBINARLEARNING CAFÉDISCUSSIONLearning on a tighter budget – Mindsetfor the future ?28 June 2012, Thursday, 12 – 1 pm
Branding of Learning or is reputation enough ? Webinar ID: 636911064 Date - Thursday, 28 June 2012Participants Toolbar Time - 12 noon to 1 pm EST Register - https://www1.gotomeeting.com/register/636911 064 Telephone Conf Call +61 (0) 2 8014 4933 Code 230-564-409 Phones or PC speakers on mute till you are ready to speak. Can’t join via computer ? Use telephone conference call. Downloaded slides from learningcafe.com.au Any questions please send it via chat box or via email email@example.com
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Introductions Moderator Michael Eichler Pierre De Villiers, Head of National Capability Jeevan Joshi Learning & Development Mgr, Producer Leadership Audit & Advisory Development Learning Cafe IAG Group Deloitte Chat with the Background Discussion panelMinutes 5 30 20
Why This Topic ? Chosen by the Learning Café community Very topical. Need answers.Is it required on tighter budgets ?
Services Branding Model Presented Brand Brand Promise Brand Awareness External Brand Brand Communication Equity Brand Marketing Brand Meaning Customer Experience Brand ExperienceLeonard Berry – Services Marketing
Anecdotal evidence In the UK, CIPDsuggests that apart Victoria will slash reports Thefrom the resources $100 million from its median annualsector training budget for training budget perand where compliance the VET employee wastraining is required, the sector by cutting £276, less thanvolumes of training funding from about last year (£350),spend seems to have $7 a student hour to with a particularlydecreased in Australia. as little $1.50 in dramatic reduction many courses. in the publicShare your comments sector.via chat.
However ASTD reports Use of technology to deliver trainingthat in 2010 employers continues to grow.spent more onemployeesdevelopment than ever Managerial and supervisory trainingbefore. Businesses in was the most offered content (12.8the United States percent) followed by profession- orspent $171.5 billion on industry-specific content (11.3employee learning in percent), and mandatory2010, up from $125.8 and compliance content (10billion in 2009. percent).
+&-• + improved prioritization and focussed efforts• + Improved processes and elimination of waste• - Learning teams are already stretched.• - Compromises on Quality• - Loss of L&D skills and expertise.
Does learning need a new mindset? Onewhich is just as comfortable creating andgrowing as it is dismantling?
What are some ideas for stretchingtraining budgets, or cutting costs?Share examples of the things that yourorganization is doing to manage withtighter budgets?
Can technology enabled learning deliverlearning at a lower cost, while maintainquality?
Is it more important now to measurelearning results and ROI?
Are part time and casual workforcesfacing a bigger brunt when compared tofull time employees?
What is the impact on the quality andquantity of jobs available for learningprofessionals??
DISCUSSIONPlease let me know via chat or raising hand if you wantto speak. Or send me your thoughts via chatDiscussion points posted on Twitter
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Observations from Café Discussions• You have a brand whether you want it or not.• Don’t overpromise but it is fine to be aspirational (don’t overdo it)• Link to the value proposition.• Your branding approach should not clash with the company culture.• Your e-Learning capability is now increasingly defining your customer experience and brand.Sydney
Observations from Café Discussions • Move away from the use of the word ‘training’ as a function of learning and development. This is not always correct ? • Lot of discussion about a move away from using the term ‘training’ • My organisation • has moved to a brand of ‘Centre for Excellence’ . • use ‘capability development’ as their brand for Learning and Development. • doesn’t really have a brand – but using induction and other programs as opportunities to brand the function. • Has just launched an Excellence Program. Business appears to want to move away from learning and development to excellence.Melbourne
Experiential Learning Event Business Acumen 35 2 experienced Serious for Learning - June participants facilitators Games Maximise profits and growth Run a company as CEO Business & Strategic Acumen and compete Industry, financial and strategic acumen Learning budget and priorities change. Run a learning function Learning Acumen Innovation in design and delivery. Links with Talent Strategy, design and delivery Management etc. changes. Your skills and capability Skill Sets for Future Technology acumen, Trends – social networking. Acquire new skills and capabilitiesRegister - http://bit.ly/learningacumen
LET US DISCUSS What are Any experiences Future Trends your views ? or better practices that Your views ? you can share