Promoting the MO Arthritis Website

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  • The regional map is a great appeal for someone who stumbles upon MOArthritis.org. They’ll be able to click on their region and get to the correct RAC page. That will give them the local contact information they need. If you’re not doing so already, I would encourage you to promote this map. The home page is also a good source of general information. There are lots of links to resources for individuals dealing with various health conditions. So promoting this main page in addition to your RAC page is a good idea as well.
  • Make sure your web page is on all print materials like newsletters, flyers, ads, and stationary. You might be surprised how often people look on these things to find contact information.Provide your link to other area agencies – just send an email or make a call to let them know it exists and that they can use it as a resource. Ask other agencies that you’ve linked to if they would link to you. They may not even know you’ve linked to them and will be happy to reciprocate. Email all of your contacts with a link to your page and suggest they bookmark it. It’s really easy to assume people you’re in contact with on a regular basis know about the site, but that may not be the case. Install a signature in your emails that contains your web page URL after your name. It’s an easy way to continuously get the information out there. You won’t have to keep typing it in.
  • Obviously the internet is a booming business. Just about everyone uses it to look up information they want to know. And that includes health information. 1 in 5 people use the web to make health decisions2 in 5 people use Facebook to find general health informationSo you’re going to have more people stumbling upon MO Arthritis . Org, why not go ahead and promote it as your primary tool for recruiting leaders and class participants?
  • - Facebook has 600-million *active* members.- Older adults are the fastest-growing group of Facebook members.- People who use Facebook are online more often, and more likely to see what you have to say to them.- Facebook lets you communicate to people in many different ways. You can post a piece of news that they'll all see, or you can send them individual messages.- Facebook lets you send information to members where they will see it, instead of waiting for them to remember to come to your website.- You can promote your website on Facebook, and vice versa.- The more you all use Facebook (and the website), the more active and effective the site will become.
  • Promoting the MO Arthritis Website

    1. 1. Promoting Your Website <br />Amy WinderLearfield Communications<br />awinder@learfield.com<br />
    2. 2. www.MoArthritis.org<br />Regional map<br />Local information<br />General Information<br />
    3. 3. Ways to Promote Your Web Page<br /><ul><li>Make sure your web page is on all print materials like newsletters, flyers, ads, and stationary.
    4. 4. Provide your link to other area agencies.
    5. 5. Ask other agencies that you’ve linked to if they would link to you.
    6. 6. Email all of your contacts with a link to your page and suggest they bookmark it.
    7. 7. Install a signature in your emails that contains your web page URL after your name. </li></li></ul><li>Giving People More Information<br />1 in 5 people use the web to make health decisions<br />2 in 5 people use Facebook to find general health information<br />
    8. 8. The Power of Facebook<br /><ul><li>Facebook has 600-million *active* members.
    9. 9. Older adults are the fastest-growing group of Facebook members.
    10. 10. People who use Facebook are online more often, and more likely to see what you have to say to them.
    11. 11. Facebook lets you communicate to people in many different ways. You can post a piece of news that they'll all see, or you can send them individual messages.
    12. 12. Facebook lets you send information to members where they will see it, instead of waiting for them to remember to come to your website.
    13. 13. You can promote your website on Facebook, and vice versa.
    14. 14. The more you all use Facebook (and the website), the more active and effective the site will become.
    15. 15. To avoid duplication, use links to your web page and just give a sentence on Facebook. You’ll build traffic for your website. </li></li></ul><li>Promoting Your Website <br />Amy Winder<br />573-556-1235<br />awinder@learfield.com<br />

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