BUILDING MOMENTUM BUILDING MOMENTUMBuilding momentum from a successful inaugural season, the CharlotteHounds continue to thrive in the community, on the field and onbusiness side of our company. The excitement surrounding the 2012season has established Hounds games as the place to be on Saturdaynights this summer in Charlotte.Poised for Success on the Field Returning MLL All-Stars Matt Danowski, Ryan Flanagan, Jovan Miller and Adam Ghitleman Acquired All-Star midfielder Peet Poillon via trade Selected 2012 NCAA scoring leader Matt Sawyer (Loyola and Charlotte Catholic) and Third-team All-American Mason Poli in the MLL Collegiate Draft.Poised for Success off the field Will be #1 in Season Ticket Sales in the MLL in only our second season in the league (1,700+ season tickets) Plan to add significantly to our record crowds from last season (5,700+ per game - third in the league only behind the Boston and Denver teams) All games will be televised this season CHARLOTTEHOUNDS.COM
DANOWSKI MATTHOUNDS FANSHounds fans are the backbone of our team. Quickly embraced by the Charlottearea lacrosse community, the Hounds and our players are eager to return the love.Who are our fans? Predominantly young families - 86% of people who bought tickets to our games last year were married and 64% have children Between the ages of 35-54 Who are upper income (66% in top 12% ranking for consumer expendable income, 28% live in homes valued $500k+, 65% make over $141,000/year)
Hounds Demographics HOUNDS FANS AGE INCOME Demo Age % 80 Youth <7 (7 and under) 5 65% Tweens (11-12) 8 60 Teenagers (13-19) 7 40 Young Adults (20-23) 16 Adults (24-34) 5 20 12.5% 15% Mature Adults (35-55) 48 7.5% Empty Nesters (59-69) 8 0 Seniors (70+) 3 < $50K $50–99K $100–140K $140K + GENDER FUN OFF THE CHARTS FEMALE MALE 42% 58% CHARLOTTEHOUNDS.COM
CHARLOTTE HOUNDS OUTSIDE THE LINES OUTSIDE THE LINES Bringing the highest level of men’s professional lacrosse to town, the Hounds are the central hub for Charlotte lacrosse. We are engaged with the area’s lacrosse-hungry community 7 days a week, 52 weeks a year. Youth Lacrosse Initiatives Jr. Hounds Program - working with the YMCA, we have partnered with U.S. Lacrosse to fund and run lacrosse 101 clinics for young athletes who would like to try the sport without making the substantial equipment investments lacrosse requires. Youth Lacrosse League Partnerships - we have partnered with each of the area’s 11 main youth programs to help them provide a better experience to their players. The Hounds improve each league’s program by providing players, promotional items and game experiences that makes playing lacrosse more fun. Growing the Sport - we work with the Charlotte Condors (inner city lacrosse team) to provide coaching to their players and coaches. Commitment to Our Region The Hounds work with many local community and national charitable organizations to make Charlotte a better place to live. Among some of the organizations we’ve worked with are: NC Special Olympics The U.S.O. Stick with Us The Relatives House Autism Speaks Teach for America The Charlotte Sports Commission CHARLOTTEHOUNDS.COM
TICKETS & HOSPITALITYHounds games offer the best event entertainment in Charlotte at an affordableprice. The games bring the exciting, fast-paced sport of pro lacrosse to fansin a family-friendly environment. Our historic stadium, moments from Uptown,is a great location that provides everyone ideal views of game action and thebeautiful Charlotte skyline. Families, companies and sports fans will be excitedto be part of the action and feel the contagious energy in the stadium.
TICKETS & HOSPITALITYNEW NEWPre-game Hospitality Area Access Opportunities We are adding a tented hospitality “Coach” for Game Experience: area in our parking lot this season you and a guest can ride along for pre-game client entertainment with the team for a home game as and special events. Food and drink a “coach.” Ride the bus over with included. Tents open 3.5 hours the team, come out for pre-game prior to game time. shoot-around, sit in on team strategy Hospitality area will feature live and game prep and stand sideline entertainment from bands like the with the team for the game. Once in Blue Dogs to the Connells at select a lifetime experience for the avid games throughout the season. lacrosse fan. Expanded & UpgradedGroup Ticket Opportunities Blue Ribbon VIP Section 67 area companies purchased Our Blue Ribbon seating area sold group tickets to Hounds games out in ’12. We are adding 50 new FLANAGAN RYAN for employees, clients and as seats to this high demand area and donations last season expanding the on-field hospitality Groups of 50 or more get upgraded area footprint. seating to the next available section Upgrading food options Group discounts down to as low as Enhancing beverage options $5/ticket for groups over 100 (and quantities)CHARLOTTEHOUNDS.COM
PARTNERSHIP PARTNERSHIPThe Charlotte Hounds had a successful launch last season on the field and off. Our crowds last season were doublewhat our business plan had projected. The team finished 5-9 in sixth place but was 4-3 in the second half of theseason - and that was in our inaugural season. The Hounds have added many new corporate partners this seasonto our already impressive roster of partners that includes Bank of America, Carolinas HealthCare Systems,Coca-Cola, OrthoCarolina, Charlotte Metro Credit Union, Hickory Tavern, Corporate Benefits Advisors, Samuel Adams,Dick’s Sporting Goods and many others. Becoming a Hounds partner not only positions your brand with manyof the top companies in the Charlotte area but teams you up with an up-and-coming sports organization thatis ready to break out.Why partner with the Hounds? What can we do for you? Demonstrate civic leadership that helps an organization The Hounds recognize the importance of turn-key marketing people love and unites the community it serves programs that help companies like yours tap into the affinity Leverage the reach and frequency of the Hounds brand our fans have for our team. We also know we need to help to build awareness and exposure for your company deliver a product that is more than signage and program ads. We need to provide opportunities for truly effective B-2-B and Use Hounds property rights in association with in-market B-2-C relationship marketing. We will work with your team to promotions to enhance customer loyalty and elevate craft a custom program that delivers meaningful, unique ex- brand preference periences, interactions, PR and community outreach with our Entertain key clients in a laid-back yet affluent atmosphere fan base and helps you build important relationships. We’ll help Give key clients and employees (or their children) unprecedented your company cut through the clutter and build an impactful behind-the-scenes access to a professional sport marketing program. GIVE US A CHANCE. CHARLOTTEHOUNDS.COM