Ready, Set... Search! by LeapFrog Interactive

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"Ready, Set, Search!" is the first in "Power of Digital" marketing and professional development series. This presentation tackles the ever-changing world of search marketing. We discussed the differences between organic (SEO) and paid (PPC) search. We delved into how a user searches in 2010 and beyond an how search is changing with emerging channels, such as mobile. Finally, we discuss all of the latest happenings in the world of search including Google Instant, the Search Alliance and local search. Prepared by Brittany Burdoine-Lewis and Christy Belden. Presented by Christy Belden, VP of Marketing+Media.

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Ready, Set... Search! by LeapFrog Interactive

  1. 1. DesktopsMobile Phones Laptops Tablets Netbooks
  2. 2. PAID RESULTS
  3. 3. PAID RESULTSORGANIC RESULTS
  4. 4. “Good link building is just good marketing.” ~ Justilien Gaspard
  5. 5. “Pay Per Click (also known as Pay Per Ranking, Pay Per Placement, Pay Per Position orCost Per Click) enables you to list your site at the top of search engine results byadvertising on keywords that best describe your product or service. Its a dynamicmarketplace - the higher you bid, the higher your advertisement will be displayed in the list.You pay only when a searcher clicks on your listing and connects to your site. You dontpay to list, you only pay for clicks or click throughs. This way you only pay for the traffic toyour site, there are no other hidden costs.”
  6. 6. Google CEO, Eric Schmidt at the2010 Mobile World Congress
  7. 7. Source: What’s Future of MobileSearch and SEO?. January 11, 2011.http://www.seomoz.org/blog/whats-the-future-of-mobile-search-and-seo.
  8. 8. “On average, 27% of all Yelp searchescome from our iPhone App. That numberdips during the week when Yelp.com trafficsurges. Then on the weekend, it moves upagain as people pull out their Yelp mobileapps when they’re on the go – a trendwe’ve already been seeing for quite sometime!” “Mobile Apps: Search By Another Name.” Greg Sterling, Search Engine Land. http://searchengineland.com/apps- search-by-another-name-43685
  9. 9. ++++
  10. 10. FROG
  11. 11. Ad Sitelinks
  12. 12. ++++ Content + Links = Search Engine Success

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