Be the first to like this
"Ready, Set, Search!" is the first in "Power of Digital" marketing and professional development series. This presentation tackles the ever-changing world of search marketing. We discussed the differences between organic (SEO) and paid (PPC) search. We delved into how a user searches in 2010 and beyond an how search is changing with emerging channels, such as mobile. Finally, we discuss all of the latest happenings in the world of search including Google Instant, the Search Alliance and local search. Prepared by Brittany Burdoine-Lewis and Christy Belden. Presented by Christy Belden, VP of Marketing+Media.