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Filip Persson
Product Manager, Lundalogik AB
HOW TO LAUNCH
A PRODUCT 

IN AN OLD

ORGANISATION,
USING LEAN
!
A SUCCESS
20-YEARS

IN
THE
MAKING
IT’S LIKE SALES…
…MEETS SPOTIFY
AVOIDING FAILURE
TESTINGTHE THEORIES
VALIDATED

LEARNING

IS THE

KEY METRIC

OF SUCCESS*
1
*The Lean Startup, Eric Ries
ORGANIZE
INNOVATION

DIFFERENTLY
FROM
PRODUCTION*
2
*Innovators Dilema,
Clayton M. Christensen
KNOW

WHO
KNOW WHO

YOU ARE

SELLING TO*
3
*Crossing the Chasm,
Geoffrey A. Moore
PROJECT X
PROJECT X
Can you persuade other
companies to follow suit?

It is virtually impossible. They
all look at me as if I'm craz...
Filip Persson
Product Manager, Lundalogik AB
projectx.lundalogik.se
How to launch a product in an old organisation, using Lean | Filip Persson | LTG-20
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How to launch a product in an old organisation, using Lean | Filip Persson | LTG-20

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Presentation held at Lean Tribe Gathering 20 in Malmö may 6 2014.
Read more about Lean Tribe here: http://leantribe.org

Published in: Engineering, Technology, Business
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How to launch a product in an old organisation, using Lean | Filip Persson | LTG-20

  1. 1. Filip Persson Product Manager, Lundalogik AB HOW TO LAUNCH A PRODUCT 
 IN AN OLD
 ORGANISATION, USING LEAN
  2. 2. ! A SUCCESS 20-YEARS
 IN THE MAKING
  3. 3. IT’S LIKE SALES… …MEETS SPOTIFY
  4. 4. AVOIDING FAILURE
  5. 5. TESTINGTHE THEORIES
  6. 6. VALIDATED
 LEARNING
 IS THE
 KEY METRIC
 OF SUCCESS* 1 *The Lean Startup, Eric Ries
  7. 7. ORGANIZE INNOVATION
 DIFFERENTLY FROM PRODUCTION* 2 *Innovators Dilema, Clayton M. Christensen
  8. 8. KNOW
 WHO KNOW WHO
 YOU ARE
 SELLING TO* 3 *Crossing the Chasm, Geoffrey A. Moore
  9. 9. PROJECT X
  10. 10. PROJECT X Can you persuade other companies to follow suit?
 It is virtually impossible. They all look at me as if I'm crazy. [...] It's been in Harvard Business Review. They've seen it. ” ” P&G’s Claudia Kotchka in Fast Company
  11. 11. Filip Persson Product Manager, Lundalogik AB projectx.lundalogik.se

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