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Empathy at the heart of innovation | Karl Magnus Möller | LTG-35

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Presentation held at Lean Tribe Gathering 35 in Gothenburg 5/4 2016.

Published in: Engineering
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Empathy at the heart of innovation | Karl Magnus Möller | LTG-35

  1. 1. Empathy AT THE HEART OF Innovation Karl-Magnus Möller
  2. 2. SIMPLE EXERCISE Pair up with someone next to you and keep looking at each other. Snap your fingers five times. Draw the capital letter E on your forehead.
  3. 3. WHAT DID YOU GET?
  4. 4. ?
  5. 5. A novel product, service, idea or technology that fulfills the needs of a user…. …and has successfully been provided to the target segment in a sustainable way. INNOVATION…
  6. 6. Desirability Feasibility Viability Sweet spot for innovation!
  7. 7. People Technology Business Sweet spot for innovation!
  8. 8. People Technology Business
  9. 9. Cognitive Empathy The capacity to understand another’s perspective or mental state Affective/ Emotional Empathy The capacity to respond with an appropriate emotion to another’s mental state
  10. 10. WHY EMPATHY? Because you are not the user… and the problems you are trying to solve are not your own.
  11. 11. If I had asked people what they wanted, they would have said faster horses. - Henry Ford
  12. 12. How the customer explained it How the requirements were defined How it was implemented How it was described to the market What the user really needed
  13. 13. How the customer explained it How the requirements were defined How it was implemented How it was described to the market What the user really needed
  14. 14. HOW TO EMPATHIZE WATCH LISTEN
  15. 15. Methods NON-DIRECTED INTERVIEWS CONTEXTUAL INQUIRY
  16. 16. WHAT ABOUT THE STRANGE EAR PICK?
  17. 17. <-ABCC11
  18. 18. MIMIKAKI
  19. 19. !!!
  20. 20. THANK YOU! karl-magnus.moller@ericsson.com

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