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Data driven innovation - Pitfalls and solutions | Thomas Lönnegren | LTG-37

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Presentation hållen vid Lean Tribe Gathering 37 i Stockholm 2/6 2016.

Published in: Software
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Data driven innovation - Pitfalls and solutions | Thomas Lönnegren | LTG-37

  1. 1. Data driven innovation Pitfalls and solutions Thomas Lönnegren
 Musqot Marketing Technology
  2. 2. Movies with Jennifer Lawrence (Blue) 
 vs Australiens GDP growth (Red) 0 1 2 3 4 2009 2010 2011 2012 2013 2014 Statistical correlation: 97.8%
  3. 3. The more data you have -
 the more random correlations 
 you will find! Identify the logical causes and effects
  4. 4. Data driven marketing Vanity metrics vs Business metrics
  5. 5. Kodak Photo CD Complete system to scan films,
 store pictures on CD and show on TV or PC Launched 1992 with many 
 technical innovations
  6. 6. A structured approach to innovation Markets and
 Usage models Product / Solution Current Current New New Low 
 Innovation Innovative
 Business or 
 usage models Technical innovation
 of products / solutions ”New to the world”
  7. 7. CONTACT Thomas Lönnegren Head of Sales
 tlonnegren@musqot.com

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