Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Customer input as a part of your DNA | Christian Falck | LTG-44

378 views

Published on

Presentation hållen vid Lean Tribe Gathering 44 i Malmö 16 maj 2017.

Published in: Software
  • Be the first to comment

  • Be the first to like this

Customer input as a part of your DNA | Christian Falck | LTG-44

  1. 1. www.christianfalck.com Customer input as a part of your DNA
  2. 2. BUZZWORD BINGO The lean startup ILI A/B testing Two pizza team False positives Lean UX Fake door Eliminate uncertainty Sunk cost Eric Ries Innovation accounting OLI MVP One night stand ROI Google design sprint Invision Pinocchio Impersonator Scalable Pretotyping Mechanical turk Prototyping Build - measure - learn Market validation
  3. 3. Challenges Hard to validate components rather than full solution Leap of faith: what we share with users won’t reach our competitors in time You will fail (Kill your darlings) Some things just have to be there, no need for prototyping There will be a cost when you throw away your prototype and start creating the real product The users will not tell you how to solve things

×