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Janna Bastow - Growing Up Lean

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Building an MVP and launching a product is the easy part. It's more difficult to manage a product in its maturity or decline stages, and so in this talk, Janna Bastow tackles the challenge head-on. Join Janna as she talks through the challenges of a product that's past its initial growth stage, for tips on:
- How to avoid becoming a feature factory, while taming your beast of a backlog
- How to use your roadmap to drive experimentation to hit company objectives
- How to disrupt yourself before someone else does

Published in: Business
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Janna Bastow - Growing Up Lean

  1. 1. Growing Up Lean Janna Bastow @simplybastow janna@prodpad.com
  2. 2. Product Life Cycle Introduction DeclineMaturityGrowth Salesvolume Slides: bit.ly/growing-up-lean Contact: @simplybastow or janna@prodpad.com
  3. 3. Product Life Cycle Introduction DeclineMaturityGrowth MVP happens here Salesvolume Slides: bit.ly/growing-up-lean Contact: @simplybastow or janna@prodpad.com
  4. 4. Product Life Cycle You are here Introduction DeclineMaturityGrowth Salesvolume Slides: bit.ly/growing-up-lean Contact: @simplybastow or janna@prodpad.com
  5. 5. Product Life Cycle Where money is made Introduction DeclineMaturityGrowth Salesvolume Slides: bit.ly/growing-up-lean Contact: @simplybastow or janna@prodpad.com
  6. 6. Product Life Cycle Where churn hurts Introduction DeclineMaturityGrowth Salesvolume Slides: bit.ly/growing-up-lean Contact: @simplybastow or janna@prodpad.com
  7. 7. What you read about on Medium Introduction Growth Maturity Decline Articles published per second Slides: bit.ly/growing-up-lean Contact: @simplybastow or janna@prodpad.com
  8. 8. Difficulty level Slides: bit.ly/growing-up-lean Contact: @simplybastow // janna@prodpad.com Introduction Growth Maturity Decline Facepalms per second
  9. 9. Hi there! I’m Janna Bastow Ask me anything: @simplybastow or janna@prodpad.com
  10. 10. Your users are growing up
  11. 11. User cohorts Slides: bit.ly/growing-up-lean Contact: @simplybastow // janna@prodpad.com Innovators Early Adopters Majority Laggards Time
  12. 12. Growth
  13. 13. Maturity
  14. 14. Maturity comes with problems
  15. 15. Problem: You’re a feature factory
  16. 16. Think Objectives, not features! Slides: bit.ly/growing-up-lean Contact: @simplybastow or janna@prodpad.com
  17. 17. Ditch your timeline roadmap Slides: bit.ly/growing-up-lean Contact: @simplybastow or janna@prodpad.com
  18. 18. Designed to fail (and not in the good way) JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC
  19. 19. Time Thingstodo Designed to fail (and not in the good way)
  20. 20. Time Feature A Thingstodo Designed to fail (and not in the good way)
  21. 21. Feature A Thingstodo Designed to fail (and not in the good way) Time Feature B
  22. 22. Feature A Thingstodo Designed to fail (and not in the good way) Feature B Time Feature C
  23. 23. Feature A Thingstodo Designed to fail (and not in the good way) Feature B Time Feature C
  24. 24. Thingstodo Designed to fail (and not in the good way) Time Due dates & duration ALL THE THINGS!
  25. 25. Thingstodo Full of assumptions Time ALL THE ASSUMPTIONS!
  26. 26. You assume you know how much work and how long each feature is going to take. Assumption #1 Time Feature A Feature B Feature C Slides: bit.ly/growing-up-lean Contact: @simplybastow or janna@prodpad.com
  27. 27. You assume that nothing else is going to disrupt your timeline. Assumption #2 Time Slides: bit.ly/growing-up-lean Contact: @simplybastow or janna@prodpad.com
  28. 28. You assume that each feature will work as soon as it is launched. Assumption #3 ✔ ✔ ✔ Slides: bit.ly/growing-up-lean Contact: @simplybastow or janna@prodpad.com
  29. 29. You assume that each of these features actually deserves to exist! Assumption #4 ✔ ✔ ✔ Slides: bit.ly/growing-up-lean Contact: @simplybastow or janna@prodpad.com
  30. 30. The grand assumption: Nothing’s going to change. Slides: bit.ly/growing-up-lean Contact: @simplybastow or janna@prodpad.com
  31. 31. Made up release dates Development death marches Mismanaged expectations Missed market opportunities Building the wrong thing Sad product managers What could possibly go wrong?
  32. 32. is there a better way?
  33. 33. 3 steps to ditching your timeline roadmap and getting out of the feature factory
  34. 34. Step 1: Product vision FOR (target customer) WHO (statement of need or opportunity) THE (product name) IS A (product category) THAT (key benefit, reason to buy) UNLIKE (primary competitive alternative) OUR PRODUCT (statement of primary differentiation) Find this free template at: www.prodpad.com/vision-template
  35. 35. Step 2: Objectives Slides: bit.ly/growing-up-lean Contact: @simplybastow or janna@prodpad.com
  36. 36. OUTCOME output Slides: bit.ly/growing-up-lean Contact: @simplybastow or janna@prodpad.com
  37. 37. Step 3: Time horizons Slides: bit.ly/growing-up-lean Contact: @simplybastow or janna@prodpad.com
  38. 38. Your roadmap is a prototype for your strategy Slides: bit.ly/growing-up-lean Contact: @simplybastow or janna@prodpad.com
  39. 39. Result: Lean Roadmapping Top priority for next work opening Likely 6+ months away, but aligns with vision Objective Objective Objective Objective Objective Objective Objective Objective Objective Immediate problem to be solved, currently in development Immediate problem to be solved, currently being prototyped Current Near Term Future
  40. 40. Objective Objective Immediate problem to be solved, currently in development Immediate problem to be solved, currently being prototyped Objective Objective Result: Lean Roadmapping Current Near Term Future
  41. 41. Delivery dates Solving problems Slides: bit.ly/growing-up-lean Contact: @simplybastow or janna@prodpad.com
  42. 42. Problem: Your backlog is a beast
  43. 43. RIP Your team’s ideas
  44. 44. Split strategy from execution
  45. 45. Product Backlog Ideas, suggestions, insights - Ideas and suggestions - ‘Fuzzy’, incomplete specs - Not approved - Not prioritized - Can be large - Open to whole team Development Backlog Tickets, bugs, dev-ops tasks - Small, self-contained specs - Estimated in size - Approved for development - Prioritized - Should be short - Mostly just for developers Slides: bit.ly/growing-up-lean Contact: @simplybastow or janna@prodpad.com
  46. 46. Split Discovery and Delivery roles
  47. 47. Problem: Experimentation scares you
  48. 48. Measure Learn Build Slides: bit.ly/growing-up-lean Contact: @simplybastow or janna@prodpad.com
  49. 49. (Discovery part happens over here) (Agile is really just a fancy way of building, or delivery) Measure Learn Build Slides: bit.ly/growing-up-lean Contact: @simplybastow or janna@prodpad.com
  50. 50. Build Build Build The Build Trap Slides: bit.ly/growing-up-lean Contact: @simplybastow or janna@prodpad.com
  51. 51. Build in space for validation
  52. 52. Dual track Agile Time Discovery Delivery Create space and permission for both Discovery and Delivery Slides: bit.ly/growing-up-lean Contact: @simplybastow or janna@prodpad.com
  53. 53. Don’t trash your roadmap! Slides: bit.ly/growing-up-lean Contact: @simplybastow or janna@prodpad.com
  54. 54. Likely 6+ months away, but checking that it aligns with vision Objective Objective Objective Objective Objective Objective Objective Objective Objective Current development work in progress - experiment 1 - experiment 2 - experiment 3 Current prototyping work in progress - experiment 1 - experiment 2 - experiment 3 - experiment 4 Top confidence for next work opening Experimenting on a Lean Roadmap Current Near Term Future
  55. 55. Objective Objective Objective Objective Completed (validation roadmap) Result: Testing results now Result: Increase by $200! Result: No change in #... Result: Decrease by 10%! Top priority for next work opening Likely 6+ months away, but aligns with vision Objective Objective Objective Objective Objective Objective Objective Objective Objective Current Near Term Future Immediate problem to be solved, currently in development Immediate problem to be solved, currently being prototyped Validating on a Lean Roadmap
  56. 56. You know nothing Slides: bit.ly/growing-up-lean Contact: @simplybastow or janna@prodpad.com
  57. 57. Psychological safety
  58. 58. How might we? Slides: bit.ly/growing-up-lean Contact: @simplybastow or janna@prodpad.com
  59. 59. I bet… How might we? Slides: bit.ly/growing-up-lean Contact: @simplybastow or janna@prodpad.com
  60. 60. Problem: You’re about to be disrupted
  61. 61. Risk Aversion Continuum Nimble and lean Slow and risk-averse Slides: bit.ly/growing-up-lean Contact: @simplybastow or janna@prodpad.com
  62. 62. The Google 20% time Slides: bit.ly/growing-up-lean Contact: @simplybastow or janna@prodpad.com
  63. 63. The Google 20% time The Hackathon Timeboxed build Slides: bit.ly/growing-up-lean Contact: @simplybastow or janna@prodpad.com
  64. 64. The Google 20% time The Hackathon Timeboxed build The Lab Startup in a Corp Slides: bit.ly/growing-up-lean Contact: @simplybastow or janna@prodpad.com
  65. 65. The Google 20% time The Hackathon Timeboxed build The Lab Startup in a Corp The Facebook Hyper segmentation Slides: bit.ly/growing-up-lean Contact: @simplybastow or janna@prodpad.com
  66. 66. Product Life Cycle You are here Introduction DeclineMaturityGrowth Salesvolume Slides: bit.ly/growing-up-lean Contact: @simplybastow or janna@prodpad.com
  67. 67. Product Life Cycle You’re heading here Introduction DeclineMaturityGrowth Salesvolume Slides: bit.ly/growing-up-lean Contact: @simplybastow or janna@prodpad.com
  68. 68. Beat the feature factory Ditch the timeline & solve real problems Slides: bit.ly/growing-up-lean Contact: @simplybastow or janna@prodpad.com
  69. 69. Beat the feature factory Ditch the timeline & solve real problems Conquer that beast of a backlog Separate strategy from execution Slides: bit.ly/growing-up-lean Contact: @simplybastow or janna@prodpad.com
  70. 70. Beat the feature factory Ditch the timeline & solve real problems Conquer that beast of a backlog Separate strategy from execution Learn to love experimenting again Build in safe space for validation Slides: bit.ly/growing-up-lean Contact: @simplybastow or janna@prodpad.com
  71. 71. Beat the feature factory Ditch the timeline & solve real problems Conquer that beast of a backlog Separate strategy from execution Learn to love experimenting again Build in safe space for validation Disrupt yourself Slides: bit.ly/growing-up-lean Contact: @simplybastow or janna@prodpad.com
  72. 72. Grow Up Lean
  73. 73. Thank you! I’m Janna Bastow Let’s go for or and talk product to @simplybastow or janna@prodpad.com Slides: bit.ly/growing-up-lean

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