A brief overview of the process of production for my double page spread.

1. Ancillary Task [Double Page Spread]

2. Research I have looked at magazines, Total Film for the genre, and Dazed and Confused, iD and Vice for layout ideas as I like the modern style that they have. I also looked at a lot of reviews on rottentomatoes.com and empireonline.com to get an idea of how people discuss films.

6. The stylistic approach is very clean and modern, that is what I aspired towards in the process of creating my double page spread. [no space for clutter]

7. “VerdictA beautifully realised adaptation of a profoundly affecting novel. Intelligent sci-fi provides the backdrop, while in the foreground is a trio of truly impressive performances from Mulligan, Knightley and Garfield.” Empire’s review of ‘Never Let Me Go’

8. Layout

10. I used Adobe InDesign for my double page spread because it is easier to manipulate text in than Photoshop. First I created a basic layout plan as a starting point, to gage an idea of how the piece would look. I decided to use the right hand page solely for photographs as I learned from my research that advertising relies heavily upon photos to create interest.

11. I selected a new document in a A3 landscape format. Drawing up two columns which can be seen as the purple lines, and the blue lines. I then dragged from the rulers to make suitable placement for my text. I dragged the photographs and dropped them from Photoshop to InDesign, making sure they were the correct size and format. I added filigree to the title as a visual element, I think that the design creates a cohesive link to the font used in my poster which is flowery and artistic, I dragged and dropped the design onto the page. I chose to use a more simple font from the one in my poster as [you can see on the following slide] the font and filigree conflict with each and it looks messy. I feel that the piece looks better because of the difference and the simplicity of the style suits the purpose better.

12. When editing the text, I made up two text boxes of the same size, and kept all the text at 9pt to obtain a professional and editorial aesthetic. I added a drop capital, the aesthetic always reminds me of fairytales which links to the film and also adds interest to what is otherwise plain text. I increased the leading to 14pt to make the text readable and not look squashed together. I also made the background an off-white colour by making a box and filling it, using a colour swatch. I did this so that the pages looked aged, they would stand out in a magazine next to clean white pages, and so that the dps and poster would flow together. My aim was to take advantage of the negative space to produce a simple, well designed double page spread.

15. Over [and out]