Rocketing Your Rural Business Online - Social Media Marketing for Rural Small Business

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Social Media Marketing for Rural Business - Keynote Speech at the Connecting Rural Business Women conference in Beechworth Vic May 2013. Presentation covers facebook strategy, mobile apps for business, putting rural business online.

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  • At this stage also Get Permission for:Style Sale
  • At this stage also Get Permission for:Style Sale
  • Began using Online Meeting Room for communication & collaboration – they are now called WEBINARS Ran range of activities – product information, meetings, risk management workshops
  • At this stage also Get Permission for:Style Sale
  • 2012 attended World Internet Summit Undertaken many online programs & worked with a range of people worldwide. Currently working on an online weekend workshop on with Gina Gaudio-Graves “The JV Queen” in Florida and Ken Krell in Thailand
  • At this stage also Get Permission for:Style Sale
  • Rocketing Your Rural Business Online - Social Media Marketing for Rural Small Business

    1. 1. Rocket Your Rural Business Online Keynote Presentation Connecting Rural Business Women Conference Beechworth 6 May 2013 Leanne Isaacson Inspiring Growth 360
    2. 2. Discover…. O The steps I took to put Currency Creek Fine Fodder online and now have a database of 980 people…. O How I created a Facebook fan page and got 15,000 fans in less than 6 weeks…. O How Mobile Apps for Small Business can put you ahead of your competition…
    3. 3. Milang
    4. 4. My Early Steps O Got first computer in 1991 – 20 meg hard drive – dos operating system O First email address in 1997 – undertook Cert 3 in IT -- ONLINE – dial up 14,400kbps O Internet in infancy – taught Internet to Rural Communities in 2000
    5. 5. My Online Journey O Won Flexible Learning Leaders Scholarship in 2004 ($30,000 scholarship including OS) O Began using WEBINARS  O In 2006 created Inspiring Growth to help others
    6. 6. Ramping it Up! O In 2008 undertook Online Marketing Workshop and became hooked! O Created Currency Creek Fine Fodder
    7. 7. Last 18 Months O 2012 attended World Internet Summit O Facebook – 20,282 fans O Mobile Marketing – creating mobile apps O Linked-in – 7007 connections O Webinars O Twitter – 1 account 45270 followers
    8. 8. Current Times O Working with Rich Waterman in London coaching some of his clients in online technology
    9. 9. Case Study – Currency Creek Fine Fodder O Decided on our Brand – Currency Creek Fine Fodder O Researched & registered a Domain Name (URL – Universal Resource Locator) with keyword in title www.lucernehayforsale.com.au O Purchased hosting & set up a basic website using their free templates
    10. 10. Tracking & Measuring O Set up a Google Analytics Account – www.google.com.au – added code to webpages O Saw how many visits I was getting to my website so decided I had better improve it!
    11. 11. Outsourcing & List Building O Outsourced - Posted website redesign project on Elance www.elance.com O Some graphics designed from Fiverr www.fiverr.com O Had opt-in form put onto the site connected to an Autoresponder - www.aweber.com O Google Adwords Advertising – PPC (pay per click). Set budget and maximum amount paid per click. To drive traffic to site.
    12. 12. Video & Surveying O Created video put on site as well as Youtube Channel O Have built a list of 975 subscribers – which are in my Aweber autoresponder - I can email at any time O I created a survey using Survey Monkey www.surveymonkey.com.au to gain more information about subscribers.
    13. 13. Future Plans O Run Webinars with Horse Information O Create Membership Site O Regular emails to Subscriber list with a range of horse information and products.
    14. 14. Case Study Facebook – I Love My Horse Today O Created Facebook Fan Page in Horse Niche O Created initial posts O Purchased Facebook advertising for fans – targeted advertising costing 4 cent per click O Purchased Photos from www.rf123.com O Post between 3 & 5 times per day O Ensure each post has a call to action
    15. 15. Case Study Facebook – I Love My Horse Today O View Facebook Fan Page www.facebook.com/i.love.my.horse.today
    16. 16. Mobile Apps for Small Business
    17. 17. Mobile Industry O The growth of the mobile industry is incredible O In just over 3 years, over 20 billion apps have been downloaded between iPhone and Android devices. iPhone sales in millions
    18. 18. Growing Numbers O Over 500,000,000 Android phones have been activated O Over 300,000,000 iPhones have been activated O Android owns 47% of the U.S. smartphone market O iPhone owns 29% of the U.S. smartphone market
    19. 19. Why Mobile? O FACT: Customers are using mobile to find your competition. O Source: Google "Understanding Smartphone Users," 2011
    20. 20. Mobile Searches on Valentine’s Day O Google released data in February 2013 showing that: O In the U.S., 62% of total searches for popular national chain restaurants on Valentine‟s Day occurred on high end mobile devices or tablets.
    21. 21. Mobile Business App Industry is Headed for $50 Billion O A New Report from Strategy Analytics shows 200 million mobile workers will be using mobile business apps in 2013. O Predicts that the revenue associated with these mobile business apps will increase from $25 billion in 2012 to almost $50 billion by the end of 2017. O Article on Mashable http://mashable.com/2013/01/15/mobile- business-apps-worth/
    22. 22. Embrace the Technology O The growth of mobile is great for small businesses but they need to embrace the technology and expand further. O They need to develop QR codes, mobile websites, and mobile apps for their customers.
    23. 23. Reasons Smalls Businesses Can't Ignore Mobile Connect with Customers Anywhere O Having a native mobile app or mobile website allows a small business to connect with customers at any time. O Whenever customers want to interact with your business, they can O Fewer barriers there are to interaction, the higher your sales will go
    24. 24. Reasons Cont. Drive Customers to the Store and Keep Them There O 70% of people contact a business after a search on their mobile device O If your business‟s mobile site appears among search results, and is easy to browse, chances are good that you‟ll be getting more store traffic and leads from it. O If not, you may be somewhat invisible to customers that are out and about.
    25. 25. Reasons Cont. Avoid Lost Business and Get Recommendations O Bad mobile experiences are expensive to small businesses. O 57% of users won‟t recommend a business if they don‟t like the business‟s mobile site. O 66% won‟t return to the site if it gives them trouble. O 40% will ultimately head on to a competitor site.
    26. 26. Reasons Cont. Grow Your Business O Mobile search queries have grown by a factor of five in the last two years. O Small businesses that go mobile ahead of others can expect to enjoy a share of new business that is larger than their ordinary market share. O Mobile represents a huge new arena of opportunity.
    27. 27. Mobile is TAKING OVER Mobile is projected to overtake fixed computer access to the internet. http://techcrunch.com/2012/06/14/comscore-us-internet-report-yoy- pinterest-up-4000-amazon-up-30-android-top-smartphone-more/
    28. 28. Australian SMB’s Data from Sensis E-Business Report 2012
    29. 29. Data from Sensis E-Business Report 2012
    30. 30. Australian SMB’s Data from Sensis E-Business Report 2012
    31. 31. Android and Apple Dominating O In March 2012 62.9% of new phone acquisitions were Smartphones O Google had a share of 58%, while iPhones made up just over 26% of new smartphones O In Australia the proportion appears to be more Apple than Android…
    32. 32. Information O App can display O Information on services O Restaurants menu (text or PDF) O All locations visible in Maps O One click calling O Events and more…
    33. 33. Links to social networks O Customers can link to your social media pages. O Increase Facebook fans. O Increase Twitter followers. O Approximately 40% of social media users access their accounts through mobile devices
    34. 34. Loyalty Coupons O GPS coupons O When at your location, customers can „check in‟ and receive bonuses. O QR code coupons O Used to replace stamp cards. O Increase customer loyalty! 28% of customers reported that they are “Extremely Likely” to increase their visits to a business if they have a loyalty reward card for them. (Total Research Corp & Custom Marketing Corp’s Loyalty Monitor Study)
    35. 35. Live Updating O Take full control over your apps content! O App can update O Display special events O Specials of the week/day O Loyalty coupons O Image gallery O Everything inside O the app!
    36. 36. Push Notifications O Update your customers instantly O Special offers, updates, happy hours. O Push notifications break the barrier between you and your customers. O Included completely FREE. O Compare to SMS Otexting plans on average cost O~$200/month
    37. 37. Many Other Great Features
    38. 38. Pricing O Professional app design & set up fee: $750 O Monthly hosting fee: $50/month O UNLIMTED Push Notifications O UNLIMITED App Downloads O ~$50,000 Value – Seriously!
    39. 39. What I have covered O The steps I took to put Currency Creek Fine Fodder online… O How I created a Facebook fan page and got 15,000 fans in less than 6 weeks…. O How Mobile Apps for Small Business can put you ahead of your competition…
    40. 40. How I can Help You O Book your FREE Strategy Session O Rocketing Rural Business Online 4 week Ignition program O Mobile App & Mobile Website Design O Join Inspiring Growth 360 free membership
    41. 41. For Further Info… O Contact Me Anytime! Mobile: 0408 698 519 O Email: leanne.isaacson@inspiringgrowth360.co m O Connect on LinkedIn: leanneisaacson O Connect on Facebook: leanne.isaacson.sa O Connect on Skype: leanne.isaacson01 O Connect on Twitter: leanneisaacson O Visit our website at: inspiringgrowth360.com

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