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August 25 PRSA Luncheon presentation by Candy Rice


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Candy Rice gave an engaging presentation on Getting through Obstacles, Rejuvenating, Brainstorming, & Taking your Business Mobile. Visit her online:

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August 25 PRSA Luncheon presentation by Candy Rice

  1. 1. Getting through Obstacles, Rejuvenating, Brainstorming, & Taking your Business Mobile<br />Presented by <br />Candy Rice <br />The Collective Savvy<br />
  2. 2. Savvy = “practical know-how.” <br />
  3. 3. My Story<br />Candy Rice<br /> Minnesota native.<br />Lived in 9 states in 16 years of marriage (Denverfrom 2006-2010).<br />MBA in Leadership, full-time PhD student in Organizational Leadership.<br />Past professional life: D2 coach, software trainer for senior citizens, teacher, D3 sport marketing director, photographer<br />How my business began in 2007: ALO, photographers in Breckenridge, $8K in the hole, Candy Rice Design<br />Partnership x2, lessons learned: became very identified with my business and saw it fade as my life goals were being realized.<br />Now: FT Rver (Alaska to Maine and beyond), business is in transition, mobile business lifestyle<br />
  4. 4. Obstacles in Our Businesses<br />
  5. 5. “It’s not enough to go through hard times, you have to get through them!” ~Dr. Tim Rice<br />Common to most small/medium/large businesses. Solve these and you will find a way to get through nearly any obstacle in your business:<br />Little to no marketing, and usually no plan.<br />Usually no business plan and trying to be all things to all people.<br />No delegation, doing too much technician work yourself (The E-Myth, Michael Gerber, technician, manager, entrepreneur)<br />Little to no emphasis on your story, what makes you unique<br />Not enough time/energy for personal goals<br />No “real” end goal in sight (Greek fisherman)<br />
  6. 6. What is it that you want from your business and your life? <br />Make sure your goals are not being overlooked as you strive for success!<br />
  7. 7. Creative Business Brainstorming<br />
  8. 8. “Enlightened trial and error succeeds over the planning of the lone genius” ~IDEO<br />Ways to be more creative in your business brainstorming: <br />Large group vs. 2-4 friends or colleagues<br />Include an outsider (outside your dept./business)<br />Basic premises--IDEO’s mantra:<br />One conversation at a time.<br />Stay focused on topic.<br />Encourage wild ideas.<br />Defer judgment.<br />Build on the ideas of others.<br />New and Interesting locations, in a car (why this works so well), art gallery, ethnic restaurant, ice cream shop, bookstore<br />Importance of playfulness and non-judgmentalism<br />Exercise: New Uses for Normal Objects<br />
  9. 9. IDEO shopping cart redesign<br />What can you redesign/retool in your business to have more fun, be more efficient, and help others? Watch the creative process that produced this cart:<br />
  10. 10. Rejuvenate Your Business<br />
  11. 11. “It was a door, and I went through it!”~Temple Grandin<br />Easy ways to get excited about your business again:<br />Start (or join) a think tank.<br />Brainstorm with someone about your business.<br />Glance over your business plan and quickly rewrite it for the business you WANT to have.<br />Develop a niche market: people prefer specialists to generalists.<br />Think of one new incentive to offer to clients (NOT price reduction).<br />Go to a new type of networking event: meet and listen to people and how they position themselves, identify what they need help with and offer your services.<br />Go to a bookstore (or go online), browse through graphic design books: sometimes refreshing your brand, collateral, website, FB page, etc. can rejuvenate your feelings about your business and give you a fresh new outlook.<br />
  12. 12. Take your Business Mobile<br />
  13. 13. “Business is not about money. It’s about making dreams come true for others and for yourself.”~Derek Sivers<br />As with anything worth having in life, this may require some sacrifices and thoughtful choices in order to achieve:<br />Communicate with your contacts and clients: tell them your story, they will probably find it fascinating and wish you well! Then continue to communicate!<br />Stay current with what is happening in the area where most of your clients reside: use news sites, Google alerts, and apps<br />Pare down to the essential tools: laptops vs. tower PCs, tablets vs. laptops if appropriate, smart phones with great apps (see resources for a list of apps I use)<br />Consolidate your points of contact<br />Determine what you want most from your mobile lifestyle: money or freedom<br />Have fun! Stay flexible and loose in your planning, avoid stress from over-planning. Explore the geographic area you are in: who knows? You might find a new client or even a new niche market!<br />
  14. 14. Resources<br />
  15. 15. Books that have changed my mind and life!<br />The War of Art, by Steven Pressfield<br />Do the Work, by Steven Pressfield<br />The E-Myth Revisited, by Michael Gerber<br />Anything You Want, by Derek Sivers<br />My Exile Lifestyle, by Colin Wright<br />Lateral Thinking, by Edward De Bono<br />5000 Year Leap, by Cleon Skousen<br />No B.S. Marketing to the Affluent, by Dan Kennedy<br />The Ultimate Sales Letter, by Dan Kennedy<br />Influencer: The Power to Change Anything, by Patterson, Grenny, Maxfield, McMillan, & Switzler<br />Integrity: The Courage to Meet the Demands of Your Reality, by Henry Cloud<br />
  16. 16. Newsletters I actually read!<br />The Suitcase Entrepreneur,<br />Brave Girls Club,<br />Jim Palmer,<br />Ali International,<br />Register for my newsletter (back in production this fall): <br />The Savvy:<br />
  17. 17. Thank You! <br />Have questions? <br />Need help implementing?<br />I’m happy to help!<br />Contact me at<br /><br />