Session 1 - What is "Doing UX"?

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Slides for session 1 of my class at SVC. Part 1 gets at what it means to user experience. What's a good user experience? What are the different ways of doing UX? Part 2 is about interviewing - the most central skill a UX practitioner can have.

Session 1 - What is "Doing UX"?

  1. 1. What is “Doing UX”? Session 1 - June 19, 2014 School of Visual Concepts - UX1 http://svc-ux1.leannagingras.com
  2. 2. Week 1: what does “doing UX” mean? what does UX look like in the real world? how do we talk to users? Everything below here is tentative and will be adjusted to taste! Week 2: Sketching and Personas how do we transform interview insights to design ideas? Week 3: Workflows and Prototyping how do we create and prototype good designs? Week 4: Measuring UX how do we measure UX impact and make UX actionable? Week 5: Panel - Making an impact with UX how do we make our UX work count?
  3. 3. Class: Lecture, discussion, exercises, and studio Homework: Readings - articles, blogs, books Project: Apply what you learn as we go Questions? Need help? Website: http://svc-ux1.leannagingras.com Email: gingras.leanna@gmail.com Twitter: @leegoesplaces Class Format
  4. 4. Resources & Reading
  5. 5. If you’re trying to get hands-on with UX right away
  6. 6. If you’re trying to get UX adopted at your organization
  7. 7. If you’re trying to break into UX as a career (and also read everything else)
  8. 8. Exercise: Enough about me... Pair up with a partner for five minutes! learn what they want to get out of this class. Then: introduce your partner to us.
  9. 9. WHAT IS BAD UX? WHAT IS GOOD UX?
  10. 10. LOL j/k
  11. 11. Sometimes “Good” is obvious.
  12. 12. iPhone Weather app vs Dark Sky app
  13. 13. WHAT IS A UX PROBLEM?
  14. 14. Lee will tell you the story of how burritos solved her UX problem
  15. 15. what does “bad” mean?
  16. 16. what does “useful” mean?
  17. 17. Context totally changes how users approach the problem “I want to share my thoughts”.
  18. 18. Designing for different devices - desktop sites, apps, responsive design - is really about context.
  19. 19. http://blog.1000memories.com/94-number-of-photos-ever-taken-digital-and-analog-in-shoebox
  20. 20. What problem is this trying to solve?
  21. 21. GOOD PROBLEM DEFINITIONS BAD: People forget to take their pills EHH: People with complicated pill schedules forget to take their pills GOOD: Tom needs to take his antibiotics every 12 hours GOOD: Young, busy professionals forget their pills GOOD: Chronically ill people need to take specific pill combinations multiple times a day
  22. 22. What’s your UX project? tell us about the project you’ll be working on. what problem are you trying to solve?
  23. 23. WHAT DOES UX IN ACTION LOOK LIKE?
  24. 24. http://www.jjg.net/elements/pdf/elements_simpleplanes.pdf
  25. 25. Strategy
  26. 26. Scope
  27. 27. Structure
  28. 28. Skeleton
  29. 29. Surface
  30. 30. http://www.jjg.net/elements/pdf/elements_simpleplanes.pdf
  31. 31. INTERVIEWING
  32. 32. http://uxdesign.smashingmagazine.com/2010/10/05/what-is-user-experience-design-overview-tools-and-resources/ Understanding users is how we get out of this hell
  33. 33. UX DETECTIVE WORK Competitive analysis Market analysis Google trends Tweets and Facebook comments Support calls Metrics Interviewing
  34. 34. IT DOESN’T HAVE TO BE COMPLICATED 1. Decide what you want to learn 2. Decide who you want to learn about 3. Decide where you will learn it 4. Decide how you will learn it
  35. 35. DECIDE WHAT YOU WANT TO LEARN Goal: Create an app that helps personal trainers and their clients work together better Interview objective: learn what information PTs and clients are sharing now
  36. 36. Goal: Create an app that helps personal trainers and their clients work together better Interview objectives: learn what information PTs and clients are sharing now DECIDE WHO YOU WANT TO LEARN ABOUT
  37. 37. Goal: Create an app that helps personal trainers and their clients work together better Interview objectives: learn what information PTs and clients are sharing now during personal training sessions DECIDE WHERE YOU WILL LEARN IT
  38. 38. Goal: Create an app that helps personal trainers and their clients work together better Interview objective learn what information PTs and clients are sharing now “walk me through the history of your working relationship” observe: what do they talk about during their sessions? DECIDE HOW YOU’LL LEARN IT
  39. 39. Ask questions that invite stories
  40. 40. Get them to show, not tell
  41. 41. Get them to show, not tell
  42. 42. Ask why, even if it seems obvious
  43. 43. AFTER THE INTERVIEW ● debrief with team as soon as possible! ● scribble down top 5 impressions ● refine interview guide if needed
  44. 44. Exercise: Interview Pair up with someone in class. One of you come see me for your secret objective. ;)
  45. 45. Homework: Interview 3 people who fit your project’s target. Next week, be ready to tell us: 1. who did you interview? 2. what was the show and tell? 3. what was the top thing you learned?
  46. 46. Leanna’s Homework 1. Who did you interview? 1 personal trainer 2 people who have had personal trainers for a while 2. What was the show and tell? I asked to see the personal trainer’s notes 3. What was the top thing I learned? there isn’t any official system for communicating and keeping track. personal trainers just go by memory and handwritten notes.

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