Keith Negus Keith Negus, Popular Music in Theory (1996)Negus challenges the connection between popular music and youth culture. He arguesthat popular music is listened to and by an ageing demographic.Punk rock finally challenged, deconstructed and exposed the mythologies of rock at thevery moment when the original teenagers and youth of the rock generation werebeginning to grow old and beginning to hear things in a different way: songs ofgenerational rebellion, sexual liberation and social concern were starting to be used toadvertise wine coolers, executive cars and personal insurance. Keith Negus ‘Histories’, Popular Music in Theory (1996; Polity Press, Cambridge).
Is Negus right?Negus falls into the classic Frankfurt School trap of seeing all commercial uses of popularmusic art as problematic.
Andrew GoodwinGoodwin identifies 5 key aspects of music videos that we the audienceshould look out for which are:1. Thought beats – Seeing the sound2. Narrative and Performance3. The Star Image4. Relation of Visuals to Song5. Technical Aspects of Music Video
Relation of visuals to songs This is similar to repeatability. Meanings and effects are manipulated and constantly shownMusic videos can through the videouse a set of and drummed intoimages to our visionillustrate themeaning of lyrics& genre, this isthe mostcommon This is where the meaning of the song is completely ignored