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Added Value For Broadcasters

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Added Value For Broadcasters

  1. 1. The Docusoap <ul><li>Added value for Broadcasters </li></ul><ul><ul><li>after initial set-up, relatively cheap to produce </li></ul></ul><ul><ul><li>no costs for screenwriters, cast/talent, etc </li></ul></ul><ul><ul><li>ongoing ready-made drama, with inbuilt storylines </li></ul></ul><ul><ul><li>information content; opportunities for spin-off shows, viewer interaction, debate </li></ul></ul>
  2. 2. The Lifestyle Programme <ul><li>Added value for the Broadcasters </li></ul><ul><ul><li>websites with merchandising and marketing opportunities (recruits ads) </li></ul></ul><ul><ul><li>opportunities for spin-off shows, return visits to the participants, etc. </li></ul></ul><ul><ul><li>feel-good programming, sometimes with educational input. </li></ul></ul>
  3. 3. The Social Experiment Show <ul><li>Added value for the Broadcasters </li></ul><ul><ul><li>usually a worthwhile socially useful mission – good for the reputation of the producers/channel </li></ul></ul><ul><ul><li>can be useful in promoting campaigns, charities, raising awareness of social issues </li></ul></ul><ul><ul><li>can change the way people think and behave towards each other. </li></ul></ul>
  4. 4. The Reality Talent Show <ul><li>Added value for the Broadcasters </li></ul><ul><li>long-running – occupies many hours of air-time, and builds to climax </li></ul><ul><li>endlessly recyclable format, which can be copyrighted </li></ul><ul><li>huge audiences, national profile, can generate massive tabloid promotion </li></ul><ul><li>can use celebrity judges already associated with the broadcaster’s ‘brand’ </li></ul><ul><li>generates a massive income for the channel via: </li></ul><ul><ul><li>sponsorship from advertisers </li></ul></ul><ul><ul><li>revenue from voting process. </li></ul></ul>
  5. 5. The Reality Game Show <ul><ul><li>long-running – occupies many hours of air-time, and builds to climax </li></ul></ul><ul><ul><li>endlessly recyclable format, which can be copyrighted and franchised globally </li></ul></ul><ul><ul><li>huge audiences, national profile, can generate massive tabloid promotion </li></ul></ul><ul><ul><li>generates a massive income for the channel via: </li></ul></ul><ul><ul><ul><li>-sponsorship from advertisers </li></ul></ul></ul><ul><ul><ul><li>-revenue from voting process. </li></ul></ul></ul>Added value for the Broadcasters

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