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In our ongoing quest to discover how our users think, our UX group conducted a four-month-long study. As we would soon discover, this was no mean feat, as there was very little precedent from the UX community on the nuts and bolts of longitudinal studies. We learned the hard way how to actually set up a longitudinal study, how to maintain it, how to collect and analyze data, and perhaps most importantly, how to get real insights that can go into design solutions. In this session, I'll present a case study of our methodology, our insights, what mistakes we made, and what you can do to make qualitative research a success in your organization.